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    History of India Today

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    farromelvyn
    The document provides an overview of the India Today publication, including its history, target audience, content, and reach. Some key details: - India Today was launched in 1975 and is now part of a large media group encompassing magazines, TV channels, radio stations and a newspaper. - Its target audience is the educated class and corporate executives who want to make informed decisions based on analysis of important issues. - Content focuses on in-depth analysis of political and economic events and issues through features on national, state, business and other topics. - The publication has a weekly circulation over 1 million and readership of 15 million, primarily in major cities.

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    History of India Today

    Uploaded by

    farromelvyn
    433 views13 pages
    The document provides an overview of the India Today publication, including its history, target audience, content, and reach. Some key details: - India Today was launched in 1975 and is now part of a large media group encompassing magazines, TV channels, radio stations and a newspaper. - Its target audience is the educated class and corporate executives who want to make informed decisions based on analysis of important issues. - Content focuses on in-depth analysis of political and economic events and issues through features on national, state, business and other topics. - The publication has a weekly circulation over 1 million and readership of 15 million, primarily in major cities.

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    History of India Today Magazine

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    The document provides an overview of the India Today publication, including its history, target audience, content, and reach. Some key details: - India Today was launched in 1975 and is now part of a large media group encompassing magazines, TV channels, radio stations and a newspaper. - Its target audience is the educated class and corporate executives who want to make informed decisions based on analysis of important issues. - Content focuses on in-depth analysis of political and economic events and issues through features on national, state, business and other topics. - The publication has a weekly circulation over 1 million and readership of 15 million, primarily in major cities.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    433 views13 pages

    History of India Today

    Uploaded by

    farromelvyn
    The document provides an overview of the India Today publication, including its history, target audience, content, and reach. Some key details: - India Today was launched in 1975 and is now part of a large media group encompassing magazines, TV channels, radio stations and a newspaper. - Its target audience is the educated class and corporate executives who want to make informed decisions based on analysis of important issues. - Content focuses on in-depth analysis of political and economic events and issues through features on national, state, business and other topics. - The publication has a weekly circulation over 1 million and readership of 15 million, primarily in major cities.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 13

    INDIA TODAY

    Publication Profile

    History
    Launched in 1975
    Started with a circulation of 5000 copies
    Success of India Today lies in the fact that
    the founder and editor-in-chief of the
    magazine, Aroon Purie is still with the
    magazine
    Plays a leading role in shaping public
    opinion about issues

    India Today
    Belongs to The India Today Group that has 13
    magazines, 2 TV channels, 3 radio stations and
    1 newspaper under it, the group became
    synonymous with the magazine
    The group also has a license to publish brands
    of reputed global media like Cosmopolitan,
    Readers Digest, Good Housekeeping among
    others
    Published in 5 regional languages Hindi,
    Tamil, Telugu, Bengali and Malayalam

    Target Audience
    Ad Analysis
    Targeted at an educated class
    People who believe in making
    an informed decision
    Product ads are designed in a
    manner to address an
    audience which is aware
    Primary target audience would
    include corporate executives,
    businessmen
    Secondary target audience
    would include people who
    would want to further analyze
    the events of the week and
    those who want to form an
    educated opinion

    12%

    10%
    11%

    25%

    9%

    15%
    Automobiles
    Luxury
    Corporates
    Others

    18%

    Finance
    FMCG
    Technology

    Target Audience
    Catering to a class of people who are well
    read and aware of their surroundings
    For the aware reader who is looking for a
    deeper understanding and in depth
    analysis of recent events
    Even if the magazine does not have an
    elitist appeal to it, it has managed to
    develop itself as a credible and trusted
    source of information

    Content Analysis
    Following are regular features in the magazine-:

    Mail of the Week- a feedback from the readers on the previous issue
    Off track- a feature that carries a lesser known, interesting aspect of India
    Indiascope- snippets of all the important political events that happened in the week all
    across the country
    Nation- this feature deals with a matter of national importance that would have a
    nation wide impact
    States- this feature deals with issues of 2 or 3 states every week which would affect
    the people of that state particularly and the nation as a whole
    Business & Economy- in depth analysis of the main business stories
    Sportswatch- analysis of the main sporting events of the week
    Society & the Arts- deals with matters of social interest and also looks at providing
    answers to issues that affect society
    Your week- reviews of movies, books and performances for the reader to plan the
    week ahead
    Eyecatchers- the last page of the magazine which has snippets from the
    entertainment industry and provides for light reading

    Cover Story Analysis


    Largely issues of national importance
    In depth analysis of the issue
    Comparison of the cover story to the
    headlines of that particular week
    Gives the reader what the newspaper
    does not provide- something more than
    the 5Ws+H
    Helps in forming an educated opinion

    Content Analysis
    Pitched as a general magazine
    Has content that is essentially political in
    nature
    Proportion of political news ascompared to
    any other area-entertainment, sports and
    business is higher
    Greater stress on analysis rather than the
    actual event

    Style of Writing
    Simple, lucid, easily comprehensible
    Writing is supplemented by graphs which
    make the analysis easy to understand
    Pull quotes and blurbs are effectively used
    to convey the essence of the article
    Vocabulary is easy and there is no use of
    jargon, thus making it easy for readers to
    read across sections

    Reach of India Today

    Reach 35 million individuals


    Weekly Circulation 1.1 million
    Readership 15 million
    Subscribers 1 million
    Popular zones New Delhi, Mumbai followed by
    Ahmedabad, Chennai, Bangalore, Calcutta,
    Pune and then Lucknow (Tier I cities)
    Vendors feel that in terms of purchase from
    stands India Today is extremely popular

    Ad Rates

    Outside back cover Rs. 15,20,000


    Double spread Rs. 15,20,000
    Inside front cover Rs. 12,90,000
    Full page Rs. 7,50,000
    Half page Rs. 5,30,000
    Single column Rs. 3,85,000

    The Editorial Group


    Editor-in-Chief Aroon Purie
    Editor- Prabhu Chawla
    Managing Editors- Raj Chengappa, Dilip
    Bobb, Shankkar Aiyar
    Executive Editors- Kaveree bamzai,
    S. Prasannarajan
    Journalists-India Today.xls

    THANK YOU

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