P&G Presentation

Procter & Gamble
Pakistan
Prepared By:
Sahab Faraz
Fanoos Khushbukht Sharif (53327)
Fahad Qadeer
Ahmed Ali
INTRODUCTION
The consumer market especially
FMCG is one of the fastest growing
industry in Pakistan
There are many players of global fame like
Unilever, Nestle Pakistan,
Colgate Palmolive, PEPSI CO, Kraft Foods
and well established local contributors for
instance, Tapal Tea Pakistan Pvt. Ltd,
Engro Foods, Seasons Canola Pakistan
( Wali Oil Mills).
P&G Overview
In 1994 we acquired a soap-manufacturing facility

sprawling seven acres of land at Hub, Baluchistan
Since 1989, the total amount invested by P&G Pakistan
in assets, working capital and market development has
exceeded Rs 6 billion
The company employs more than 257 people and
creates more than 4,000 jobs indirectly in Pakistan, 99
percent of which are held by Pakistanis
P&G Overview
Procter & Gamble Pakistan, headquartered in Karachi,

commenced operations in Pakistan in 1991
P&G Today
P&G operates in Pakistan since 14 years with office
in Hyper Star, Karachi. They are usually involved
in retail development activities in Karachi. P&G
have 3 types of customer groups.
Retail stores
Layer 2 (super stores)
Layer 3 (high traffic super malls/ super markets)
like hyper star
P&G Mission
To create,
maintain and
leverage a positive
business
environment to
build and protect
the business
and reputation of
P&G and its
brands
P&G Vision
To create the most

successful
global brands in
every category
everywhere we
compete. And we
have the strength to
do it
Industry Analysis
Population: 176242949
Children: 37.2%
(65607612)
Adults: 62.8% (110680572)
Children Equity:
(14643619)
Adult Equity: (27802960)
Total Target Market:
42446579
P&G Business Segments
P&G Product segments

P&Gs products are found in
almost every product category.
P&G has divided its products in
segments as:
Beauty
Grooming
Health care
Fabric care and home care
Baby care and family care
Sales & Geographic Region
SWOT Analysis
SWOT Analysis
STRENGTHS
WEAKNESSES
Strong financial position

Large scale of operations
Though connect +develop P&G
shares its Research & development
Diversified brand portfolio
Powerful collection of strong brands
OPPORTUNITIES
Increase penetration in urban areas
and tap rural markets
Exponential growth of middle class
in emerging markets such as china
and India
Health and beauty products for men
Internet marketing
Acquisitions
Customer concentration
Focus on high end of the market
Losing market share in online
media leadership
Beauty and health products are
mostly for woman
THREATS
Increase in prices of raw
materials
Uncertainty in the economic
conditions
Cut throat competition in FMCG
market
Unfavorable business laws and
political instability
Private labels growth is also a
serious threat
SUPPLY CHAIN
FLOWCHART
Build Internal Capability
What makes P&G unique?

Brand loyalty
Distribution channel
Innovation
Pricing strategy
Promotional strategy
Promotion Strategy
Pricing Strategy
Promotion Strategy:
P&G insist on a pull strategy.
Heavy advertising and media pioneer.
Advertising creativity.
Coupon
Pricing Strategies:
Different pricing strategies were
adopted by P&G:
Optional feature strategy
Product line pricing
Cost plus pricing
Competitive pricing
Distribution pricing
ISSUES &
STRATEGIES
Strategies & Issues

ISSUES:
Current business of manufacturing in USA:
Fluctuating dollar value
Only safeguard & sunsilk
manufactured
in Pakistan
Demand
Journey
Lack in local Production
Current portfolio of 10 to 12 products in Pakistan
Low budgets & no credits:

Overall discount of 5% on total sales
Credits not given for a single day
Gifting materials very less
P&G strategies are more effective and efficient as they have

totally outsourced the whole sales process to their distributor
name ATCO (abu daud )
P&G aims to put their products on the top of the shelf and also at
the counter to generate results with impulsive buying behavior
P&G also targets customer with premium products with
geographical segmentation(Head & shoulders)
In Pakistan they are focused on sales only that's why P&G
marketing strategies are very limited and very focused
From this year 2013- 2014, P&G has also started branding
activities especially under the bridges to create brand recall
customer preferences
STRATEGIC FOCUS:
Consumers will pay a premium price for products that offer
improvements over either private label products or the brands
they have bought for many years.
Product innovation must be regular with constant visible
improvements.
Product innovation must be designed to constantly upscale
consumer preferences
Strategies of innovation and pricing can be used to break in
developing economies
RECOMMENDATIONS
As strategic management students we
recommend the following strategy review to
the company:
The area of Customer relationship
management system (CRM) with retailers
should improve.
Customer loyalty must enhance.
To penetrate more in market P&G should
recruit its own sales team.
Pricing strategy should be revised as per
discounting.
The area of Consumer Market Knowledge
(CMK) needs more improvement for P&G.
PG's Efficiency versus its Competition:

RATIO ANALYSIS
COMPANY NAME
PROCTER & GAMBLE COMPANY
TICKER
RATIO
RATIO
RATIO
RATIO
QUICK
WORK. CAP.
DEBT / EQUITY
ASSET TURNOVER
PG
0.31
0.9
0.51
0.59
JOHNSON & JOHNSON
JNJ
1.27
2.41
0.22
0.56
PFIZER INC.
PFE
1.43
2.46
0.48
0.39
Merck & Co., Inc.
MRK
0.91
1.94
0.53
0.42
ELI LILLY AND COMPANY
LLY
0.69
1.71
0.29
0.77
ECOLAB INC.
ECL
0.08
1.3
0.99
0.71
KIMBERLY-CLARK CORPORATION
KMB
0.21
1.11
1.47
1.12
COLGATE-PALMOLIVE COMPANY
CL
0.3
1.18
2.96
1.24
SEALED AIR CORPORATION
SEE
0.24
1.31
3.31
0.9
Estee Lauder Companies Inc.
EL
0.77
2.35
0.36
1.42
Avon products Inc.
AVP
0.41
1.47
2.71
1.48
NEWELL RUBBERMAID INC.
NWL
0.11
1.42
0.9
0.94
Clorox, Co.
CLX
0.22
0.93
18.07
1.3
IFF
0.66
3.21
0.62
0.9
0.76
1.71
0.5
0.59
INTERNATIONAL FLAVORS &

FRAGRANCES
AVERAGE

P&G Presentation

Uploaded by

Copyright:

Available Formats

P&G Presentation

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

P&G Presentation

Uploaded by

Copyright:

Available Formats

What is the overview of Procter & Gamble Pakistan?

What is the overview of Procter & Gamble Pakistan?

What are P&G's mission and vision statements?

What are P&G's mission and vision statements?

Procter & Gamble

In 1994 we acquired a soap-manufacturing facility

Procter & Gamble Pakistan, headquartered in Karachi,

To create the most

P&G Business Segments

P&G Product segments

Sales & Geographic Region

Strong financial position

Build Internal Capability

What makes P&G unique?

Strategies & Issues

Low budgets & no credits:

P&G strategies are more effective and efficient as they have

PG's Efficiency versus its Competition:

PROCTER & GAMBLE COMPANY

JOHNSON & JOHNSON

Merck & Co., Inc.

ELI LILLY AND COMPANY

SEALED AIR CORPORATION

Estee Lauder Companies Inc.

Avon products Inc.

NEWELL RUBBERMAID INC.

INTERNATIONAL FLAVORS &

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.