Smoke Fish

Smoked Fish business in
USA
Submitted by
Zaman Arfin
1120202030
Farhan Saddam Khan
1120383030
Md. Sady Sarowar
1210381030
Bibi Khadiza
1310393630
Lafifa Hossain
1320208030
Introduction
Smoked fish
Unique taste and flavor
Fish that is cured by smoke
One of the oldest preservation method
Political
Extensive
regulatory control
Some
rules promote safety, others restrict

commodity supplies
Harmonized
tariff schedule
Economic
Growth
rate 1.9%, total GDP 16.8 trillion USD,

GDP per capita 53,142.89 USD.
Interest
rate .25%, 1 USD = 77.58 BDT
Unemployment
rate 5.9%
Social
Population
growth rate 0.7%
Life
expectancy of male is 76 and female is 82

years.
77%
citizens are Christians including 52% who are

protestants or other non catholic Christians.
Technological
405.3
Usage
billion USD spent on R&D.
of advanced technology for communication

like high-speed internet and 4g.
Industry Overview and Analysis
Product Approval
Threat of substitute product or services
Bargaining power of customers
Bargaining power of suppliers
Intensity of competitive rivalry
Product Approval
Asians are fond of eating fishes and most Americans like to try new things so
our product might be accepted by majority of the people.
Threat of substitute products or services
Threat of substitute of products or services is quite high.
Bargaining power of customers
Bargaining power of customers is moderately low.
Bargaining power of suppliers

Since the number of suppliers is many thus, the bargaining power of suppliers
is quite low.
Intensity of competitive rivalry
intensity of competitive rivalry very high.
SWOT Analysis
Strengths:
Our main focus is on South-Asian customers
Selling Bangladeshi smoked fish in America is a new idea.
Weaknesses:
Since this is a different type of product in the market, we will have to introduce the
product carefully.
Lack of budget
SWOT Analysis
Opportunities:
Currently focusing on a particular group of people and a certain income group
Technology
Threats:
Existing companies have varieties of fish products and more experience in

smoked fish business.
Low Market Share
Industry and Product life cycle

Product is in the introductory stage of the product life cycle. In the introduction
stage, customers are few, competition is less, sales are low, risk is high and
profits are low or nil. Prices are also high because
1.
Costs are high due to low level of output;
2.
Technological problems in production may not have been solved, and
3.
High profit margins are required to support the heavy promotion

expenditure. The product at the introduction stage requires high activity in
promotion.
Potential Customers
Supermarkets
Shops
Fivestarhotels
Restaurants and South Asian People
Value Chain Analysis and Operation Plan

Avaluechainisachainofactivitiesthatafirmoperatinginaspecificindustryp
erformsin order todeliveravaluableproductorserviceforthemarket .
Size and the growth of the market:

1 . Our business is focus on the in-the-style of traditional food industry called
smoked fish.
2. Its new in Bangladeshi market so there is no Bangladeshi company as our
competitor but in America there are few competitor .
3. In America They mainly sell Salmon, whitefish and trout the most. but we will
export all kind of smoked fish from our country
Geographic Segmentation
Its actually based on regional variables such as region, climate, population

density, and population growth rate.
We will mainly target the South Asian also higher class , upper middle and
middle class people. Thats why primarily we have targeted supermarkets and
shops like, Trader Joes , Publix, market basket etc. where we can supply our
product in monthly basis making our product available to our targeted
customers.
Demographic Segmentation
Its based on variables such as age, gender, ethnicity, education, occupation ,

income , and family status.
Not only we are focusing south Asian the higher class and higher middle class
American people but also we will focusing on business people .
Behavioral Segmentation
Behavioral segmentation is based on actual customer behavior toward the

products.
It is based on variables such as usage rate and patterns, price sensitivity,

brand loyalty, and benefits sought.
Behavioral segmentation has the advantage of using variables that are closely
related to the product itself .
We are targeting high class people because they are likely to buy high quality
and tasty products despite the higher price unlikely middle class people who
are price sensitive .
Product Strategy
Brand
Quality
Packaging
I.
semi-transparent
II.
chemicallystable
III.
haveahigh tensilestrength.
PricingStrategy
Material
Price ($)
Hilsha fish (.5 kg)
10
+Operation Cost (50%)
+Additional (5%)
.5
Total
15.5
Proposedprice=Totalcostperunit+Mark-up(50%)
=15.5$+7.75$
=23.25$
24$+Vat
PromotionStrategy
Newspaper
Internet
Hanging Bunting
Local Stores
Place or Distribution Strategy
Production Process
1.
Receiving raw materials
2.
Cleaning
3.
Drying
4.
Smoking
5.
Packaging
6.
Freezing
Conclusion
In the future, we hope the product will reach into other countries also.
Through our business plan we will try to come up with a completely
new type of business. Hopefully, Yummy smoked fish will start a new
form of fish item

Smoke Fish

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Smoked Fish business in

Farhan Saddam Khan

Md. Sady Sarowar

Unique taste and flavor

Fish that is cured by smoke

One of the oldest preservation method

rules promote safety, others restrict

rate 1.9%, total GDP 16.8 trillion USD,

rate .25%, 1 USD = 77.58 BDT

growth rate 0.7%

expectancy of male is 76 and female is 82

citizens are Christians including 52% who are

billion USD spent on R&D.

of advanced technology for communication

Industry Overview and Analysis

Threat of substitute product or services

Bargaining power of customers

Bargaining power of suppliers

Intensity of competitive rivalry

Threat of substitute products or services

Threat of substitute of products or services is quite high.

Bargaining power of customers

Bargaining power of customers is moderately low.

Bargaining power of suppliers

Intensity of competitive rivalry

intensity of competitive rivalry very high.

Our main focus is on South-Asian customers

Selling Bangladeshi smoked fish in America is a new idea.

Currently focusing on a particular group of people and a certain income group

Existing companies have varieties of fish products and more experience in

Low Market Share

Industry and Product life cycle

Costs are high due to low level of output;

Technological problems in production may not have been solved, and

High profit margins are required to support the heavy promotion

Value Chain Analysis and Operation Plan

Size and the growth of the market:

Its actually based on regional variables such as region, climate, population

Its based on variables such as age, gender, ethnicity, education, occupation ,

Behavioral segmentation is based on actual customer behavior toward the

It is based on variables such as usage rate and patterns, price sensitivity,

Hilsha fish (.5 kg)

+Operation Cost (50%)

Place or Distribution Strategy

Receiving raw materials

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