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    The Marketing Research Industry: MBA-FT-MR 6207

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    Kushal Bhatia
    The document discusses the marketing research industry and its various components. It describes how the industry works, including internal research departments within companies, and external research suppliers such as marketing research firms, communication agencies, consultants, and trade associations. It provides examples of major advertising and marketing agencies in India, as well as digital marketing agencies and the services they offer.

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    The Marketing Research Industry: MBA-FT-MR 6207

    Uploaded by

    Kushal Bhatia
    34 views16 pages
    The document discusses the marketing research industry and its various components. It describes how the industry works, including internal research departments within companies, and external research suppliers such as marketing research firms, communication agencies, consultants, and trade associations. It provides examples of major advertising and marketing agencies in India, as well as digital marketing agencies and the services they offer.

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    Original Title

    2. MR firms

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    The document discusses the marketing research industry and its various components. It describes how the industry works, including internal research departments within companies, and external research suppliers such as marketing research firms, communication agencies, consultants, and trade associations. It provides examples of major advertising and marketing agencies in India, as well as digital marketing agencies and the services they offer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    34 views16 pages

    The Marketing Research Industry: MBA-FT-MR 6207

    Uploaded by

    Kushal Bhatia
    The document discusses the marketing research industry and its various components. It describes how the industry works, including internal research departments within companies, and external research suppliers such as marketing research firms, communication agencies, consultants, and trade associations. It provides examples of major advertising and marketing agencies in India, as well as digital marketing agencies and the services they offer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    The Marketing

    Research Industry
    MBA-FT-MR 6207

    How the industry works?


    Marketing
    Researchers

    Internal
    Research
    Department

    External
    Research
    Suppliers

    Internal Research Department

    One person
    Small staf
    Large staf

    As marketing costs rise, CEOs and board


    members demand greater accountability for
    marketing decisions and expendituresPhilip Kotler

    External research
    suppliers

    Marketing Research Firms


    Full-Service
    Researchers

    Custom
    Researchers

    Proprietary
    Methodology
    Researchers

    Specialist
    Researchers

    Methodology
    Specialists

    Other
    Specialists

    Syndicated
    Data Providers

    Communication Agencies
    Advertisi
    ng
    Agencies

    Public
    Relations
    Agencies

    Sales
    Promotio
    n
    Agencies

    Direct
    Marketin
    g
    Agencies

    Consultants

    Marketing
    Consultant

    General
    Business
    Consultant

    Trade Associations

    General Marketing
    -American Marketing
    Association
    -Marketing Science Institute

    Marketing Specialists
    -Marketing Research
    Association
    -Advertising Research
    Foundation

    Ogilvy & Mather Ltd


    Corporate office New York, USA | Establishment 1948 |
    Business Advertising, Marketing | Website www.ogilvy.com |
    GWT Hindustan Thompson Associates
    Corporate office New York, USA | Establishment 1864 |
    Business Advertisement and Marketing | Website www.jwt.com |
    Rediffusion DY&R
    Corporate office New Delhi, India | Establishment |
    Business Advertisement | Website www.wpp.com/ |
    Mudra Communications Ltd
    Corporate office Ahmadabad, Gujarat | Establishment 1980 |
    Business Advertising and Marketing | Website ddbmudragroup.com |
    McCann-Erickson India Ltd
    Corporate office U.S.A | Establishment 1930 |
    Business Advertising | Website mccann.com |

    Pressamn Advertising and Marketing Ltd


    Corporate office Kolkata, West Bengal | Establishment 1960s|
    Business Advertising | Website www.pressmanindia.com
    FCB-Ulka Advertising Ltd
    Corporate office Mumbai, Maharashtra | Establishment 1961 |
    Business Advertising | Website www.draftfcbulka.in |
    RK Swamy BBDO Advertising Ltd
    Corporate office Mumbai, Maharashtra | Establishment 1973 |
    Business Advertising | Website www.rkswamybbdo.com |
    Trikaya Grey Advertising (India) Ltd
    Corporate office New York, U.S. | Establishment 1917 |
    Business Advertising, Entertainment, Marketing | Website
    www.grey.com |
    Chaitra Leo Burnett Pvt Ltd
    Corporate office Chicago, United States | Establishment 1992 |
    Business Advertising | Website leoburnett.co.in ||

    Webchutney
    About the Company: Webchutney has worked with some leading
    companies in India. They have created some award winning and
    memorable campaigns for their clients that have helped the brands
    to build and sustain relationship with their audience.
    Services: Online advertising, Website Designing, Mobile Marketing,
    SEO, Analytics, Application Development and Social Media.
    Located at: Mumbai, New Delhi and Bangalore
    Clientele: Microsoft, P & G, Airtel, Unilever, Wipro, HDFC, Titan and
    many more
    Awards: Web Chutney has won the DMAI awards for its projects for
    Remit2India, Standard Chartered and Cleartip.
    Career with them:You can apply for a job by filling the career form
    but make sure you read the pre requisites beforehand.

    Pinstorm
    About the company: Founded in 2004, Pinstorm ranks among
    the leading digital advertising companies in the world. They
    have adopted an approach that sees strategy, user experience,
    research, web design, mobile-friendliness,advertising,viral
    videos, search optimization, Facebook campaigns, Twitter
    updates, real-time listening and responses as a seamless set of
    tactics that stem from one overarching brand strategy.
    Services: Search Engine Marketing, Social Media Marketing,
    Search Engine Optimization, viral advertising, Online Reputation
    Management etc.
    Located at: Mumbai, Delhi, Bengaluru, Singapore, Kuala
    Lumpur, Zurich and Santa Clara.
    Clientele: Walt Disney, Yahoo, Canon, HSBC, Caf Cofee Day,
    ICICI, ET Now, GQ among many others

    WatConsult
    About the company: WATConsult is a full service digital agency
    that delivers across the value chain right from launching a brand
    via digital to building a brands salience via digital to driving
    business leads and sales for a brand.
    Services: Digital Marketing, Social Media Marketing, Search
    Marketing, Mobile Marketing, Digital Analytics and Digital Video
    Promotion.
    Located at: Mumbai, Delhi, Bangalore
    Clientele: Nikon, Warner Bros, Phoenix Marketcity, PVR Pictures,
    Sony Six, Godrej, ONLY, Vero Moda among the others Awards:
    Some of their awards include DMAi Gold Award for Lead based
    search campaign (Reliance Group), Youth Marketing Award for
    Best Disruptive Digital Campaign (Jack & Jones), IAMAI Digital
    Award for best social media campaign (BestSeller Group)

    FoxyMoron
    About the company: Established in 2008, FoxyMoron
    was started by just 4 friends as an experiment and now
    that experiment has converted into one of the Indias
    leading independent digital agencies. They have worked
    on many innovative,impactful, interactive and award
    winning campaigns.
    Services: Website Designing & Development, SEO,
    SEM, Social Media, Public Relations, Games and App
    development, Print campaigns
    Located at: Mumbai, Delhi, Bengaluru
    Clientele: AXN, Loreal, High Street Phoenix, VIP, Parle,
    Cadbury Bournville, Starbucks, ITC among the others

    GoZoop
    EveryMedia
    Social Wavelength
    Phonethics
    Blogworks
    BCWebwise

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