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    SAMSUNG CONSUMER ELECTRONICS Final

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    Saurav Chaube
    This document summarizes information about Samsung Electronics and its consumer electronics group PS3. It provides details about Samsung's founding date, headquarters, key people, revenues, employees, mission statements, main competitors like Sony and LG, innovation comparisons, and marketing, financial, operations, and human resources strategies. The group members of PS3 are listed as Prasham Shah, Saurav Chaube, Swamini Chaudhari, and Saurabh Chaurasia.

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    SAMSUNG CONSUMER ELECTRONICS Final

    Uploaded by

    Saurav Chaube
    23 views10 pages
    This document summarizes information about Samsung Electronics and its consumer electronics group PS3. It provides details about Samsung's founding date, headquarters, key people, revenues, employees, mission statements, main competitors like Sony and LG, innovation comparisons, and marketing, financial, operations, and human resources strategies. The group members of PS3 are listed as Prasham Shah, Saurav Chaube, Swamini Chaudhari, and Saurabh Chaurasia.

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    This document summarizes information about Samsung Electronics and its consumer electronics group PS3. It provides details about Samsung's founding date, headquarters, key people, revenues, employees, mission statements, main competitors like Sony and LG, innovation comparisons, and marketing, financial, operations, and human resources strategies. The group members of PS3 are listed as Prasham Shah, Saurav Chaube, Swamini Chaudhari, and Saurabh Chaurasia.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views10 pages

    SAMSUNG CONSUMER ELECTRONICS Final

    Uploaded by

    Saurav Chaube
    This document summarizes information about Samsung Electronics and its consumer electronics group PS3. It provides details about Samsung's founding date, headquarters, key people, revenues, employees, mission statements, main competitors like Sony and LG, innovation comparisons, and marketing, financial, operations, and human resources strategies. The group members of PS3 are listed as Prasham Shah, Saurav Chaube, Swamini Chaudhari, and Saurabh Chaurasia.

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    © All Rights Reserved
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    SAMSUNG CONSUMER ELECTRONICS

    GROUP NUMBER : 3
    GROUP NAME

    : PS3

    GROUP MEMBERS
    1. PRASHAM SHAH
    2. SAURAV CHAUBE
    3. SWAMINI CHAUDHARI
    4. SAURABH CHAURASIA

    SAMSUNG ELECTRONICS
    Founded
    Head quarters

    : 1969

    Area Served
    Key People

    : World Wide

    Profits(2016)
    Employees

    : South Korea
    : Chairman Lee Kun-Hee
    : (Net) Kpw 26.41 Trillion
    : 319000 (2016)

    www.Samsung.com

    Mission
    OLD
    Economic contribution to the nation
    Priority to human resources
    Pursuit of rationalism
    CURRENT
    Will devote our HR and technology
    To create superior products and services
    Contributing to better global society

    www.Samsung.com

    Key Success Factors


    Excellent in technology, design and branding
    Invested in R&D in digital technology
    Worlds 2nd electronic brand
    Serves 80 countries world wide
    Product availability for all customers
    Marketing of the product

    Wikipedia

    MAIN COMPETITORS
    Sony
    ranks 6th in electronics
    Profit (2015) $288million
    LG
    RANK 9th in electronics
    Profits (2015) $211million
    www.sony.co.in and www.lg.com

    COMPARING INNOVATION
    SAMSUNG
    Biometric authentication technology
    Curved display LEDS
    LG
    Full HD smart home theatre projector
    Cinema 3D smart tv with webos
    SONY
    Sony bank WALLETS debit card
    www.samsung.com www.sony.co.in www.lg.com

    STRATEGIES
    MARKETING
    Product
    Pricing
    Place
    Promotion
    After sale service
    Sponsorships

    www.marketing91.com

    STRATEGIES
    FINANCE
    AMTS IN
    BILLIONS

    WON

    DOLLARS

    EUROS

    Net sales

    354561

    320

    265

    Total assets

    491491

    443

    358

    Total liabilities

    330688

    302

    252

    Total stkhldr
    eqty

    260693

    241

    206

    Net income

    34497

    31

    26

    www.business-standard.com/samsung

    STRATEGIES
    OPERATIONS
    to keep companys stability and its reliability
    To provide product quality
    Customer satisfaction

    HUMAN RESOURCE
    Identical rate
    Performance based incentives
    Integrity management
    marketinghrdpresentation.com

    CONCLUSION

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