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    Mikimoto Presentation (Marketing)

    Uploaded by

    Jason
    The document outlines a marketing campaign for a jewelry brand. The campaign objectives are to sell 1,851 units within 3 months, increase brand awareness among 16-24 year old females to 10,000 people, and achieve 90% positive feedback. A social media campaign utilzing Facebook, Instagram, Pinterest and Twitter is proposed, with a budget of £350,000. Key elements are video ads, influencer marketing, and monitoring of follower growth and message delivery to evaluate success.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Mikimoto Presentation (Marketing)

    Uploaded by

    Jason
    309 views23 pages
    The document outlines a marketing campaign for a jewelry brand. The campaign objectives are to sell 1,851 units within 3 months, increase brand awareness among 16-24 year old females to 10,000 people, and achieve 90% positive feedback. A social media campaign utilzing Facebook, Instagram, Pinterest and Twitter is proposed, with a budget of £350,000. Key elements are video ads, influencer marketing, and monitoring of follower growth and message delivery to evaluate success.

    Original Description:

    Mikimoto Presentation (Marketing)

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    The document outlines a marketing campaign for a jewelry brand. The campaign objectives are to sell 1,851 units within 3 months, increase brand awareness among 16-24 year old females to 10,000 people, and achieve 90% positive feedback. A social media campaign utilzing Facebook, Instagram, Pinterest and Twitter is proposed, with a budget of £350,000. Key elements are video ads, influencer marketing, and monitoring of follower growth and message delivery to evaluate success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    309 views23 pages

    Mikimoto Presentation (Marketing)

    Uploaded by

    Jason
    The document outlines a marketing campaign for a jewelry brand. The campaign objectives are to sell 1,851 units within 3 months, increase brand awareness among 16-24 year old females to 10,000 people, and achieve 90% positive feedback. A social media campaign utilzing Facebook, Instagram, Pinterest and Twitter is proposed, with a budget of £350,000. Key elements are video ads, influencer marketing, and monitoring of follower growth and message delivery to evaluate success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 23

    Prepared by

    Mykola Maslenkov

    W13769404

    Jacopo Lanti

    W13207458

    Contents
    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.
    9.

    Agency Introduction
    Campaign Objectives
    Target Audience Profile
    Campaign Methodology
    Video Ad
    Budgeting
    Project Timeline
    Campaign Evaluation
    References

    Agency Introduction

    We are a creative agency with tailored approach to every client.


    Connections with key bloggers and journalists.
    Team of 15 experienced staff with 2 account managers (20+ years experience)
    and 5 social media experts (10+ years experience) and 1 graphic designer.
    Past successful partnerships: Premium Swiss watches such as Roamer and
    Hanowa.

    The Goal

    To introduce the brand to a younger audience


    through a new product

    Campaign
    Objectives
    1.
    2.

    3.

    To achieve a minimum of 1,851 sold


    units within 3 months;
    To increase awareness of Mikimoto by
    reaching 10,000 active users among
    16-24 female audience by August 2015;
    To generate positive user engagement
    towards Mikimoto 90% positive
    tonality by August 2015.

    Target Audience

    16-24 stylish females


    Esteem and self-actualization needs
    DMU: initiator is the social status or the
    desire to adorn the body, buyer=decider

    Target Audience Profile


    Young females aged 1624

    Target Audience Profile

    27

    29

    31

    Campaign Methodology
    1 - Use 4 main social media platforms:
    2 - 4 posts per week
    3 - 3 month social media plan and content development

    4 Product placement in Bloggers


    news feed

    Campaign Methodology
    Example of a 1 week social media plan

    Video Ad

    Facebook

    Facebook Header

    Instagram

    Pinterest

    Twitter

    Objective and Task


    Budgeting
    Content creation
    (100,000)
    PPC social media ads
    (100,000)
    Account restructuring
    (10,000)
    Accounts management
    (50,000)
    Prize draw (70,000)
    Bloggers (20,000)
    Total = 350,000

    Campaign Timeline

    Campaign
    evaluation
    Evaluation Tool 1: Increase in the number of followers

    Source: TwitterCounter, 2015

    Campaign
    evaluation
    Evaluation Tool 2: Delivery of Key Messages

    Source: TwitterCounter, 2015

    Campaign
    evaluation
    Evaluation Tool 3: Competitor Spider Web Diagram

    Source: TwitterCounter, 2015

    Campaign
    evaluation
    Evaluation Tool 4: Audience Reach

    Source: Hubspot.com, 2015

    References

    Salesbridaldress.com, 2015, Images, Online, Available at http://


    www.salebridaldress.com/S/BestWomensGlovesCamelBlackLeathe
    rVelvetOneSizeFitsMostWristLengthFallWinterSaleLS67099.htm
    , accessed 10/03/2015
    Beauxbatonsacademy.com, 2015, Image, Online, Available at
    http://
    beauxbatonsacademyofmagicroleplay.wikia.com/wiki/File:Blonde-b
    lue-eyes-charm-face-girl-pretty-Favim.com-107645_large.jpg
    , accessed 09/03/2015
    Fashiongonerougue.com, 2015, Image, Online, Available at http://
    www.fashiongonerogue.com/wp-content/uploads/2014/06/judith-bed
    ard-chris-nicholls.jpg
    , Accessed 10/03/2015
    Blackfemalemodels.com, 2015, Afiya Bennet, Online, Available at
    http://
    blackfemalemodels.tumblr.com/post/100796679717/devoutfashion
    -modelsimetandliked-afiya-Bennett
    , Accessed 10/03/2015

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