Scribd Logo
Upload

Welcome to Scribd!

  • 360 views

    Advertising

    Uploaded by

    ArijitSayantani Archisman
    An advertising copy aims to convey a desired message to target audiences through written or spoken content including headlines, illustrations, and the advertiser's contact information. It should highlight the product's merits and uses, attract customers, and persuade buyers. Key components of an effective copy are headlines to attract attention and convey the main message briefly, sub-headlines to provide more knowledge, illustrations to engage readers visually, descriptive text about the product, slogans to attract and remind readers, identification of the brand, and a closing call to action. Together, these components aim to stimulate interest in and preference for the advertised product or service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Advertising

    Uploaded by

    ArijitSayantani Archisman
    360 views12 pages
    An advertising copy aims to convey a desired message to target audiences through written or spoken content including headlines, illustrations, and the advertiser's contact information. It should highlight the product's merits and uses, attract customers, and persuade buyers. Key components of an effective copy are headlines to attract attention and convey the main message briefly, sub-headlines to provide more knowledge, illustrations to engage readers visually, descriptive text about the product, slogans to attract and remind readers, identification of the brand, and a closing call to action. Together, these components aim to stimulate interest in and preference for the advertised product or service.

    Original Title

    Advertising Copy.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    An advertising copy aims to convey a desired message to target audiences through written or spoken content including headlines, illustrations, and the advertiser's contact information. It should highlight the product's merits and uses, attract customers, and persuade buyers. Key components of an effective copy are headlines to attract attention and convey the main message briefly, sub-headlines to provide more knowledge, illustrations to engage readers visually, descriptive text about the product, slogans to attract and remind readers, identification of the brand, and a closing call to action. Together, these components aim to stimulate interest in and preference for the advertised product or service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    360 views12 pages

    Advertising

    Uploaded by

    ArijitSayantani Archisman
    An advertising copy aims to convey a desired message to target audiences through written or spoken content including headlines, illustrations, and the advertiser's contact information. It should highlight the product's merits and uses, attract customers, and persuade buyers. Key components of an effective copy are headlines to attract attention and convey the main message briefly, sub-headlines to provide more knowledge, illustrations to engage readers visually, descriptive text about the product, slogans to attract and remind readers, identification of the brand, and a closing call to action. Together, these components aim to stimulate interest in and preference for the advertised product or service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Advertising Copy

    What is an Advertising Copy?


    An advertising copy is the written or spoken matter of
    the message including Headlines, sub-headings,
    illustrations, the advertisers name, address, etc. aimed
    at conveying some desired message to the target
    audience .The attainment of advertising objectives
    largely depends on the way the advertising copy is
    designed.
    An advertising copy should :
    -Include the merits and methods of use of product
    -Draw the attention of target customers
    -Persuade the buyers to purchase the product
    -Develop the image of the product/advertiser

    Main components of an
    advertising copy
    1. Headline: It refers to words which are in heading
    position of an advertisement. They convey the main
    message, get attention, and communicate the concept.
    . Purpose of Headline:
    -To attract attention of the customers
    -To highlight the main features of the product
    -To give main message of advertisement in brief
    -To arouse interest for reading the advertisement copy

    How can we help our headline grab attention?


    Contrast your headline should contrast with other text on the page
    to clearly show its different
    Display typeface unlike text type, display type is created to attract
    attention.
    Size headlines should generally be larger than surrounding text to
    show
    their importance and set them apart. Make them the largest text on the
    page.
    Weight similarly headlines should be bold further increasing their
    visual weight and their showing importance
    Space by providing ample space around your headlines you help
    increase its visual weight on the page
    Asymmetry moving headlines out of alignment with yourown style
    can help draw attention to them
    Flow have other visual elements lead the eye to your headline

    Example

    2. Sub-Headline: After the headline comes the subheadlines. These help the readers to have more
    knowledge about the products.
    Purpose of sub-headline:
    -To gain attention and interest of readers
    -These direct the interest of customers to main
    points.

    3. Illustrations or Pictures: These consists of


    photographs, charts, paintings, drawings,
    graphs and other pictorial devices.
    Purpose of Illustrations:
    -To attract the attention of the
    readers
    -To secure the interest of the
    reader
    Example:
    -Picture of the product in use
    -A close up picture of the
    product

    4. Text or Body: It forms the body of the


    advertisement. It explains logically and
    rationally the product attributes, features and
    product values.
    Purpose of text or body:
    -It stimulates liking or preference for a product.
    Example:
    -The text or body of advertisement contains
    facts and figures about the product, guarantees
    of satisfactory performance.

    5. Slogans: It as a catchy sentence or phrase


    which is easy to remember and regularly used
    by the advertisers to impress upon the readers.
    Purpose of slogan:
    -To attract and hold the attention of the reader
    Example:
    Some slogans use advertisers name.
    -Always use Tatas products
    Some slogans associate the brand name with the readers.
    -Kelvinator is the coolest one

    6. Identification Mark : It is the advertisers name,


    brand name or trade-mark or identification mark.
    Every producer or trade has its own trade name or
    brand name which is used in advertising copy.
    Purpose of Identification mark:
    -The trade-name gives distinction and
    individuality to the product and helps the
    consumers to remember it.
    Example:
    -Bata Shoes
    -Parker Pens

    7. Closing Idea : An advertisement copy should be


    closed with enough information, direction for the
    customer to act.

    Purpose of closing Idea:


    -To persuade the customers to purchase
    the products.

    Example:
    - Buy now
    - Visit today our dealer
    - Announcement of festive discount

    Thank You

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy