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    Understanding The Perceptual Process l2

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    bereket
    This document discusses the perceptual process from a designer's perspective. It defines sensation and perception, explaining that sensation refers to unprocessed sensory stimulation while perception involves interpreting and organizing sensations to produce meaningful experiences. It describes how perception involves cognition and uses principles like figure/ground relationships, gestalt laws of grouping, and visual illusions to organize raw input. The key gestalt laws discussed are proximity, similarity, continuity, closure, common fate, and simplicity. Finally, it provides examples of different types of visual illusions like illusions of length, perspective, illusory contours, impossible figures, and reversible figures.

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    Understanding The Perceptual Process l2

    Uploaded by

    bereket
    18 views39 pages
    This document discusses the perceptual process from a designer's perspective. It defines sensation and perception, explaining that sensation refers to unprocessed sensory stimulation while perception involves interpreting and organizing sensations to produce meaningful experiences. It describes how perception involves cognition and uses principles like figure/ground relationships, gestalt laws of grouping, and visual illusions to organize raw input. The key gestalt laws discussed are proximity, similarity, continuity, closure, common fate, and simplicity. Finally, it provides examples of different types of visual illusions like illusions of length, perspective, illusory contours, impossible figures, and reversible figures.

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    abstraction lecture in the department of architecture..............................

    Original Title

    Understanding the Perceptual Process l2

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    This document discusses the perceptual process from a designer's perspective. It defines sensation and perception, explaining that sensation refers to unprocessed sensory stimulation while perception involves interpreting and organizing sensations to produce meaningful experiences. It describes how perception involves cognition and uses principles like figure/ground relationships, gestalt laws of grouping, and visual illusions to organize raw input. The key gestalt laws discussed are proximity, similarity, continuity, closure, common fate, and simplicity. Finally, it provides examples of different types of visual illusions like illusions of length, perspective, illusory contours, impossible figures, and reversible figures.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views39 pages

    Understanding The Perceptual Process l2

    Uploaded by

    bereket
    This document discusses the perceptual process from a designer's perspective. It defines sensation and perception, explaining that sensation refers to unprocessed sensory stimulation while perception involves interpreting and organizing sensations to produce meaningful experiences. It describes how perception involves cognition and uses principles like figure/ground relationships, gestalt laws of grouping, and visual illusions to organize raw input. The key gestalt laws discussed are proximity, similarity, continuity, closure, common fate, and simplicity. Finally, it provides examples of different types of visual illusions like illusions of length, perspective, illusory contours, impossible figures, and reversible figures.

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    You are on page 1of 39

    UNDERSTANDING THE

    PERCEPTUAL PROCESS
    A Designers perspective
    Perception and sensation
    What is Sensation?
    What is Perception?
    Sensation
    Refers to the immediate, relatively
    unprocessed
    result of stimulation of sensory
    receptors in the eyes, ears, nose,
    tongue, or skin.
    Perception
    A process by which organisms interpret and
    organize sensation to produce a
    meaningful
    experience of the world.
    Better describes ones ultimate experience of
    the world and typically involves further
    processing of sensory input.
    In practice, sensation and perception are
    virtually impossible to separate, because they
    are part of one continuous process
    How do we perceive?
    Organizing raw sensory stimuli into
    meaningful experiences involves
    cognition, a
    set of mental activities that includes
    thinking,
    knowing, and remembering.
    Knowledge + experience
    O lny srmat poelpe can raed
    tihs.
    The Psychology of Seeing
    Seeing involves simplification and
    categorization of information
    How do we perceive?
    Figure and ground
    Gestalt laws of grouping
    Figure and Ground
    Few important observation about figure and
    ground
    Figure and ground cannot be seen
    simultaneously, but can be seen
    successively.
    Even though the figure and ground are in
    the same physical plane, the figure often
    appears nearer to the observer.
    Figure is seen as having contour; ground is
    not.
    Gestalt psychology
    The whole is different than the sum
    of its parts.
    -Laws of perceptual organization
    Gestalt laws of grouping
    Proximity
    Similarity
    Continuity
    Closure
    Common Fate
    Simplicity
    Proximity
    The closer objects are to one
    another, the more likely we are to
    mentally group them together.
    Low of proximity
    The objects near each other tend to be grouped
    together
    The circles at the left are appear to be grouped as
    vertical columns , while those on the right appears
    horizontal row
    Similarity
    The law of similarity leads us to link
    together parts of the visual field that
    are similar in color, lightness, texture,
    shape, or any other quality.
    Continuity
    The law of continuity leads us to see
    a line as continuing in a particular
    direction, rather than making an
    abrupt turn
    Low of Continuity
    Line are seen as following the smoothers
    path.

    In the image above, the top branch is seen as


    Continuity the first segment of line. This
    Allows us things as following smoothly
    Without lines up to multiple parts
    Closure
    According to the law of closure, we
    prefer complete forms to incomplete
    forms.
    Common Fate
    The law of common fate leads us to
    group together objects that move in
    the same direction
    Cont.
    Because of this principle, we often
    see flocks of birds or schools of fish
    as one unit.
    Simplicity
    This general notion, encompasses all
    other Gestalt laws.
    This law states that people intuitively
    prefer
    the simplest, most stable of possible
    organizations.
    VISUAL ILLUSIONS
    Illusion, a mistake in the perception of a
    sensory experience.
    A visual illusion occurs when our perceptual
    experience of a stimulus is substantially
    different from the actual stimulus we are
    viewing.
    Errors in perception are only considered
    illusions if they are experienced by a large
    number of people.
    ILLUSIONS OF LENGTH
    ILLUSIONS OF PERSPECTIVE
    ILLUSORY CONTOURS
    Illusory contours are edges, sides, or
    lines that we perceive but that do not
    actually exist.
    IMPOSSIBLE FIGURES
    When lines are used in a drawing as
    distinguished from pigments in a painting,
    they can be ambiguous in their
    representation of surface. Contradictory
    values of the information for layout may
    be counterbalanced as in these two
    examples
    Cont.
    REVERSIBLE FIGURES
    Reversible figures are not true
    illusions, because no false perception
    occurs.
    Exercise 1
    1. Figure ground composition.
    2. Reversible figure ground/ambiguity
    between figure and ground.
    3. Impossible figure/ Optical illusion.
    Presentation technique should be
    with 2-d collage method.
    Thank u for your attention!!!

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