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    2 - Business - Ethics - and - Governance2

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    2 - Business - Ethics - and - Governance2

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    70 views11 pages

    2 - Business - Ethics - and - Governance2

    Uploaded by

    adeepcdma

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Business Ethics

    and Governance
    ZCMA6072
    (or BRINGING CONSCIENCE BACK TO BUSINESS)
    FACILITATOR:
    Ahmad Zakie Ahmad Sharif
    (zakiesharif@yahoo.com)
    A Gentle Reminder
    Morals refer to a persons personal philosophies about what is right or
    wrong. It is personal.
    Values are enduring beliefs and ideals that are socially enforced. It is
    plural teamwork, trust, and integrity
    Principles are specific boundaries for behavior that should NOT be
    violated. Examples include human rights, freedom of speech and
    fundamentals of justice.
    Business ethics are organizational principles, values and norms that
    may originate from individuals, organizational statements, or from the
    legal system.
    Business Ethics Concerns
    1960s: Environmental issues; Civil rights issues;
    Work place; Drug use. Modern consumer
    movement
    1970s: Employee militancy; Human rights issues;
    Cover-ups; Transparency. CSR
    1980s: Bribes etc; Influence peddling; Deceptive
    advertising; Financial fraud. Stakeholders theory
    1990s: Sweatshops; Corporate liabilities;
    Financial mismanagement. Self regulation and
    Globalization
    2000s: Cybercrime; Financial misconduct/
    Accounting fraud; Intellectual property;
    Benefits of Business Ethics

    EMPLOYEE COMMITMENT
    AND TRUST

    INVESTOR LOYALTY
    ETHICAL CULTURE AND TRUST PROFITS
    CUSTOMER SATISFACTION
    AND TRUST
    Relationships: The Stakeholders

    Internal Stakeholders External Stakeholders


    Employees Customers
    Management Suppliers
    Board of Directors Regulators
    Special interest groups/others

    PRIMARY STAKEHOLDERS VS SECONDARY STAKEHOLDERS


    3 Approaches to Stakeholder
    theory
    Normative:
    Identify guidelines, principles and values (how to treat
    stakeholders)
    Descriptive:
    Studies actual behavior of the firm, addresses how
    decisions and strategies are made for stakeholder
    relationships
    Instrumental:
    Describes what happens if a firm acts in a particular way
    INTERACTIONS BETWEEN COMPANY AND STAKEHOLDERS

    SPECIAL INTEREST MASS MEDIA


    GROUPS

    EMPLOYEES
    CUSTOMERS

    COMPANY SHAREHOLDERS
    REGULATORS

    COMMUNITY SUPPLIERS

    TRADE ASSOCIATIONS COMPETITORS


    Steps of Social Responsibility

    PHILANTHROPIC
    Giving back to society
    Issues in Social Responsibility
    The Company: there needs to be a movement away from
    self-serving issues and a narrow focus on profit.
    A CC IMMIGRANTS
    N G OU
    g K I
    in R AC N
    TI
    m T T N
    ar RN
    E SUSTAINABILITY G
    l w T E FR
    a D EC IN OBESITY AU
    b EPT DS
    lo I V
    G EA RACISM
    DV
    ER S T
    TIS
    ING LO Consumer Protection
    BS
    POVERTY JO
    IMPLEMENTING A
    STAKEHOLDERS PERSPECTIVE
    1. Assess the Corporate Culture
    2. Identifying Stakeholder Groups
    3. Identifying Stakeholders Issues
    4. Assessing Organizational Commitment to Social
    Responsibility
    5. Identifying Resource and Determining Urgency
    6. Gaining Stakeholder Feedback

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