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    Merchandising Strategy

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    Anupriya Nagpal
    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Merchandising Strategy

    Uploaded by

    Anupriya Nagpal
    28 views1 page
    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

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    Merchandising Strategy

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    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    28 views1 page

    Merchandising Strategy

    Uploaded by

    Anupriya Nagpal
    The document discusses a retail strategy to increase customer visits and spending. It focuses on attracting customers by offering a wide selection of everyday items at lower prices from top brands in key categories like vegetables. The goal is to build an image of a value store where customers can fulfill typical household needs with 3000 carefully curated SKUs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 1

    strategy

    Focus on
    increasing
    footfall and
    basketsize

    Destination
    Category Carry
    would be everything a Top 15 brand
    used to SKUs were
    attract typical marked 3%
    shoppers and target below the
    build a Value MRP
    for money household
    Store Image would shop
    on a daily,
    weekly or a
    monthly
    basis
    Top 5 items in Restrict the
    vegetables SKUs to 3000
    category was with offering
    marked major brands
    cheaper than but limited
    the MP depth

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