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    Nokia

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    Tajria Sultana Anni
    This presentation provides a history of Nokia from 1865 to the present. It discusses Nokia's beginnings as a paper mill and its expansion into rubber and cables before merging into the Nokia Corporation in 1967. This allowed Nokia to pioneer mobile communications as networks became global. Key events include the 1979 founding of Mobira Oy, an early phone maker, and the 1991 adoption of the GSM standard. By 1992, Nokia focused solely on telecommunications and became a global leader under CEO Jorma Ollila. The presentation outlines Nokia's continued innovation with 3G, multimedia devices, and looks towards the future. Strengths include Nokia's large distribution network and brand name while opportunities exist to expand sales and market share. Threats include competition

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    Nokia

    Uploaded by

    Tajria Sultana Anni
    222 views20 pages
    This presentation provides a history of Nokia from 1865 to the present. It discusses Nokia's beginnings as a paper mill and its expansion into rubber and cables before merging into the Nokia Corporation in 1967. This allowed Nokia to pioneer mobile communications as networks became global. Key events include the 1979 founding of Mobira Oy, an early phone maker, and the 1991 adoption of the GSM standard. By 1992, Nokia focused solely on telecommunications and became a global leader under CEO Jorma Ollila. The presentation outlines Nokia's continued innovation with 3G, multimedia devices, and looks towards the future. Strengths include Nokia's large distribution network and brand name while opportunities exist to expand sales and market share. Threats include competition

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    This presentation provides a history of Nokia from 1865 to the present. It discusses Nokia's beginnings as a paper mill and its expansion into rubber and cables before merging into the Nokia Corporation in 1967. This allowed Nokia to pioneer mobile communications as networks became global. Key events include the 1979 founding of Mobira Oy, an early phone maker, and the 1991 adoption of the GSM standard. By 1992, Nokia focused solely on telecommunications and became a global leader under CEO Jorma Ollila. The presentation outlines Nokia's continued innovation with 3G, multimedia devices, and looks towards the future. Strengths include Nokia's large distribution network and brand name while opportunities exist to expand sales and market share. Threats include competition

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    222 views20 pages

    Nokia

    Uploaded by

    Tajria Sultana Anni
    This presentation provides a history of Nokia from 1865 to the present. It discusses Nokia's beginnings as a paper mill and its expansion into rubber and cables before merging into the Nokia Corporation in 1967. This allowed Nokia to pioneer mobile communications as networks became global. Key events include the 1979 founding of Mobira Oy, an early phone maker, and the 1991 adoption of the GSM standard. By 1992, Nokia focused solely on telecommunications and became a global leader under CEO Jorma Ollila. The presentation outlines Nokia's continued innovation with 3G, multimedia devices, and looks towards the future. Strengths include Nokia's large distribution network and brand name while opportunities exist to expand sales and market share. Threats include competition

    Copyright:

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    Welcome to my presentation

    Sultana, Tajria
    ID: 09-13611-1
    History
    Nokia’s First Century: 1865-
    1967

    The first Nokia century began with


    Fredrik Idestam's paper mill on
    the banks of the Nokianvirta
    river. Between 1865 and 1967,
    the company would become a
    major industrial force; but it
    took a merger with a cable
    company and a rubber firm to
    set the new Nokia Corporation
    on the path to electronics...
    History (cont.)
    1865: The birth of Nokia
    1898: Finnish Rubber Works founded
    1912: Finnish Cable Works founded
    1937: Verner Weckman, industry
    heavyweight
    1960: First electronics department
    1962: First in-house electrical device
    1967: The merger
    History (cont.)
    The move to mobile: 1968-
    1991
    The newly formed Nokia
    Corporation was ideally
    positioned for a pioneering role
    in the early evolution of mobile
    communications. As European
    telecommunications markets
    were deregulated and mobile
    networks became global,
    Nokia led the way with some
    iconic products….
    History (cont.)
    1979: Mobira Oy, early phone maker
    1981: The mobile era begins
    1982: Nokia makes its first digital
    telephone switch
    1984: Mobira Talkman launched
    1987: Mobira Cityman – birth of a
    classic
    1991: GSM – a new mobile standard
    opens up
    History (cont.)
    Mobile Revolution: 1992-1999
    In 1992, Nokia decided to focus
    on its telecommunications
    business. This was probably
    the most important strategic
    decision in its history.
    As adoption of the GSM
    standard grew, new CEO
    Jorma Ollila put Nokia at the
    head of the mobile telephone
    industry’s global boom and
    made it the world leader before
    the end of the decade...
    History (cont.)
    1992: Jorma Ollila becomes President
    and CEO
    1992: Nokia’s first GSM handset
    1994: Nokia Tune is launched
    1994: World’s first satellite call
    1997: Snake – a classic mobile game
    1998: Nokia leads the world
    1999: The Internet goes mobile
    History (cont.)
    Nokia Now: 2000-today
    Nokia’s story continues with 3G,
    mobile multiplayer gaming,
    multimedia devices and a look
    to the future...
    History (cont.)
    2002: First 3G phone
    2003: Nokia launches the N-Gage
    2005: The Nokia Nseries is born
    2005: The billionth Nokia phone is sold
    2006: A new President and CEO –
    Nokia today
    2007
    2008
    Logos of Nokia
    First mobile phone
    The Mobira Cityman
    150, Nokia's NMT
    900 mobile phone
    from 1989 (left),
    compared to the
    Nokia 1100 from
    2003. The Mobira
    Cityman line was
    launched in 1987.
    Personal computers and IT equipment
    of Nokia
    In the 1980s, Nokia's
    computer division
    Nokia Data
    produced a series of
    personal computers
    called MikroMikko.
    Two latest phones of Nokia
    Nokia N8 & Nokia N900
    Strength
     Nokia has largest
    network of distribution
    and selling.
     The brand name.
     The financial aspect is
    very strong.
     Wide range of products
    for all class.
     Long battery life.
    Weakness
     Potential threats from
    Microsoft’s entry into
    cell phone.
     Design to market takes
    more time.
     Some of the products
    are not user friendly.
    Opportunities
     Nokia has ample of
    opportunity to expand its
    business. With the wide
    range in products, features
    and different price range
    for different people, it has
    an advantage over the
    competitors around.
     Nokia has an opportunity
    to increase its sales as well
    as the market share.
    Threats
     The threats like emerging of
    other mobile companies in
    the market. The companies
    like Motorola, Sony Eriksson
    etc. these companies have
    come to the stand of tough
    competition with Nokia in
    the field of Mobile Phones.
     Threats can be like providing
    cheap phones, new features,
    new style and type, good
    after sales service etc.
    Thank You

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