Asia Brewery

Reporters:
HAZEL L. EYANA
ROGELYN C. JOSOL
Vision To be a world class, fully diversified beverage company
that is highly respected by its consumers and business partners.
Mission To provide consumers with products of exceptional

quality at affordable prices, supported by outstanding service.
To maintain a working culture of continuous improvement and
employee involvement.
Values Leadership, Initiative, Integrity, Dedication, Teamwork

Non
Alcoholic
Asia Brewery
Incorporated
Alcoholic Food
Absolute Distilled Drinking Water
Summit Natural Drinking Water
Barista's Best
Cobra Energy Drink
Coco Fresh
Pacific Sun Coco Fresh Coconut Water
Nestea (ready to - drink)
Sunkist Carbonated Juice
Vitamilk
Baristas best Ice Cold Coffee
Asahi Super Dry
Beer Na Beer
Colt 45
Heineken
Tanduay Ice
Tanduay Ice Zero
Brew Kettle
Manila Beer Light
Creamy Delight
The Breweries
Cabuyao Plant
The Breweries
El Salvador Plant
Affiliated Companies
HISTORY + MILESTONE
1982 Out of business visionary
Lucio Tans desire to uplift the
standards of the Filipino
beverage consumers by providing
them with high quality products
at prices they can afford, Asia
Brewery, Inc. was born on
January 27, 1982
HISTORY + MILESTONES
1988 ABI introduced its most
successful and most
controversial brand Beer Pale
Pilsen, now popularly known as
Beer na Beer. Because of its high
quality and its very attractive
pricing strategy, Beer na Beer
became the second largest beer
brand in the market in no time.
1992 ABI inaugurated its second
brewery in El Salvador, Misamis
Oriental, to meet the growing
demand of the Mindanao market.
The El Salvador plant was designed
to produce 2 million hectoliters of
beer per annum. Its facilities are
fully automated.
ABI also diversified its product
portfolio from beer to non-alcoholic
beverages with Summit Natural
Drinking Water and Absolute Pure
Distilled Drinking Water.
1995 The launch of

Colt 45 Malt Liquor,
Americas premium
strong beer, opened
the door for the entry
of strong beer brands
in local bars and on-
premise outlets.
1999 Beer na Beer, in its new look, was
re-introduced in the market during this
year. It was in this year that Beer na
Beer won a gold medal in the Monde
Selection in Brussels, Belgium, proving
that it has created a fan base not only in
the Philippines but in Europe as well.
With the introduction of Pacific Sun Iced
Tea, ABI strengthened its position in the
total beverage market.
2000 As if to repeat and surpass the
previous years achievement, The Monde
Selection awarded gold medals to Beer
na Beer, Lone Star Beer and Colt 45 Malt
Liquor.
2006 Energizing not only ABI but its
customers as well, two new products were
introduced: 100 PLUS ISOTONIC SPORTS
DRINK and COBRA ENERGY DRINK.
100 PLUS ISOTONIC SPORTS DRINK was
launched in the Philippines in partnership
with F & N (Fraser and Neave Limited), a
beverage company with a huge presence in
various Asian countries. An isotonic drink,
100 Plus is designed to replenish lost fluids
in the body, making it perfect for
individuals who have active lifestyles. It
makes achieving challenges much more
stimulating and enjoyable.
2006 Cobra Energy Drink was
launched in December 2006. It
was targeted towards
individuals who lead active and
exhausting lifestyles that
demand maximum
performance. Because of the
physical and mental strain they
constantly have to endure, they
need the energizing effect of
COBRA .
2007 In collaboration with

Molson Coors Brewing
Company of the US, ABI
aggressively established its
stake in the premium beer
market by introducing Coors
Light and Coors Original.
2009 The launch of Tanduay

Ice Alcomix made this year
truly refreshing. It was an
instant hit among young bar
goers and was also accepted
by home drinkers with its wide
availability in convenience
stores, selected supermarkets
and sari-sari stores.
2010 ABIs first ever dairy

product Vitamilk was
introduced. Consumers
quickly embraced its
delicious soya taste thats
available at an affordable
price.
2011 An exciting addition to

the ABI line-up of non-
alcoholic beverages is the
new Roots Ginger Brew, a
sparkling drink made from
100% real ginger, masterfully
brewed in Australia.

Ingredients
Water
Malt
Adjuncts
Hops
Yeast
INGREDIENTS
INGREDIENTS
MALT
A
D
J
U
N
C
T
INGREDIENTS
S
INGREDIENTS
HOPS
INGREDIENTS
YEAST
Malt Storage Ageing Filtration
Milling Fermentation Bright Beer
Mashing Wort Cooling Packaging
Straining Boiling
THE PROCESS
MALT STORAGE
Malt is shipped
from overseas in
containers where
they are brought to
the brewery and
unloaded into the
Malt Silos.
THE PROCESS
MILLING
At the onset of brewing,
the barley malt is milled
to maximize extract
formation and an
efficient straining
operation.
THE PROCESS
MASHING
The ground malt is mixed in the
mash vessel. Milled or broken
adjuncts are mixed with water in a
cereal cooker. The adjuncts are
boiled and combined with the malt
in the Mash vessel. The temperature
of the mash is carefully controlled so
that the natural enzymes in the malt
break down the starches found in
the malt and the adjuncts into
fermentable sugars.
THE PROCESS
STRAINING
The clear, sweet extract
formed in the mashing step
(called wort) is strained from
the husk material in a Mash
Filter or a Lauter Tun. The
husk material, called spent
grains, serves as an excellent
cattle feed.
THE PROCESS
BOILING
The wort is collected in the
Brewkettle and brought to a
boil. Hops are then added. If
granulated sugar is to be used
as an adjunct, the sugar is
liquefied and added. Boiling
also enhances both the
evaporation of undesirable
aroma compounds and the
precipitation of excess protein.
THE PROCESS
WORT COOLING
When boiling is complete,
the wort is cooled to a
proper temperature in a
plate cooler to make it
ready for the addition of
the yeast.
THE PROCESS FERMENTATION
The yeast metabolizes
the fermentable sugars
formed during the
brewing process into
alcohol and CO2 in
temperature-controlled
fermenters. It is at this
stage that the wort turns
into beer.
THE PROCESS
AGEING
When fermentation is
complete, the green beer
is cooled and transferred to
ageing tanks in order for
the beer to mature. Over a
span of 2 to 3 weeks, the
beer mellows out and
develops its final flavor.
THE PROCESS
FILTRATION
After ageing, the
beer is further
chilled,
stabilized and
filtered.
THE PROCESS
BRIGHT BEER
Freshly filtered
beer is put in a
bright beer tank
ready for
packaging. Final
quality control
checks are made
to ensure that the
beer meets all the
stringent
specifications.
THE PROCESS
PACKAGING
State-of-the-art
automated bottling lines
are used to package Asia
Brewery products in
bottles and cans.
Spent Spent
Trub Yeast
Grains
HOW BEER WAS MADE?
LETS WATCH THIS VIDEO FROM

HEINEKEN LAGER BEER
A Tour Inside the Heineken main factory
Lets watch this video at

https://www.youtube.com/watch?v=gmhPC4
7hDQ4&t=21s
THANK YOU AND GOD BLESS US ALL !

Asia Brewery

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Reporters:

Mission To provide consumers with products of exceptional

Values Leadership, Initiative, Integrity, Dedication, Teamwork

1995 The launch of

2007 In collaboration with

2009 The launch of Tanduay

2010 ABIs first ever dairy

2011 An exciting addition to

Milling Fermentation Bright Beer

Mashing Wort Cooling Packaging

LETS WATCH THIS VIDEO FROM

Lets watch this video at

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