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    Graeters Presentation

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    Graeter's is a family-owned ice cream company founded in 1868 that produces ice cream using the French Pot method. It has 50 retail stores and sells its ice cream in 6,000 grocery stores across 46 states. Graeter's strengths include its tradition, quality ingredients, and partnerships with Kroger. However, the French Pot method is less efficient than competitors' methods. Additionally, Graeter's has less nationwide prominence and higher prices. Opportunities exist in advertising, partnerships, and expanding product offerings. Threats include volatility in ingredient prices, changing consumer behavior, and potential production constraints from continued growth. Recommendations include developing a Graeter's app, investing in production capacity, and partnering with local businesses.

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    Graeters Presentation

    Uploaded by

    api-384067679
    362 views24 pages
    Graeter's is a family-owned ice cream company founded in 1868 that produces ice cream using the French Pot method. It has 50 retail stores and sells its ice cream in 6,000 grocery stores across 46 states. Graeter's strengths include its tradition, quality ingredients, and partnerships with Kroger. However, the French Pot method is less efficient than competitors' methods. Additionally, Graeter's has less nationwide prominence and higher prices. Opportunities exist in advertising, partnerships, and expanding product offerings. Threats include volatility in ingredient prices, changing consumer behavior, and potential production constraints from continued growth. Recommendations include developing a Graeter's app, investing in production capacity, and partnering with local businesses.

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    Graeter's is a family-owned ice cream company founded in 1868 that produces ice cream using the French Pot method. It has 50 retail stores and sells its ice cream in 6,000 grocery stores across 46 states. Graeter's strengths include its tradition, quality ingredients, and partnerships with Kroger. However, the French Pot method is less efficient than competitors' methods. Additionally, Graeter's has less nationwide prominence and higher prices. Opportunities exist in advertising, partnerships, and expanding product offerings. Threats include volatility in ingredient prices, changing consumer behavior, and potential production constraints from continued growth. Recommendations include developing a Graeter's app, investing in production capacity, and partnering with local businesses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    362 views24 pages

    Graeters Presentation

    Uploaded by

    api-384067679
    Graeter's is a family-owned ice cream company founded in 1868 that produces ice cream using the French Pot method. It has 50 retail stores and sells its ice cream in 6,000 grocery stores across 46 states. Graeter's strengths include its tradition, quality ingredients, and partnerships with Kroger. However, the French Pot method is less efficient than competitors' methods. Additionally, Graeter's has less nationwide prominence and higher prices. Opportunities exist in advertising, partnerships, and expanding product offerings. Threats include volatility in ingredient prices, changing consumer behavior, and potential production constraints from continued growth. Recommendations include developing a Graeter's app, investing in production capacity, and partnering with local businesses.

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    Graeter's is a family-owned ice cream company founded in 1868 in Cincinnati that uses a French Pot process to emphasize quality over efficiency. They have retail locations throughout the Midwest and distribution in grocery stores nationwide. Some of their strengths include tradition, quality ingredients, and partnerships with retailers. However, their production process is less efficient than competitors and higher costs could deter customers.

    Graeter's was founded in 1868 by Louis and Regina Graeter in Cincinnati. It has remained a family-owned business and is rooted in tradition, using a French Pot process to handcraft ice cream. They now have retail locations throughout the Midwest and distribution in over 6000 grocery stores nationwide.

    Some of Graeter's main strengths are their tradition and passion for quality, use of high-quality ingredients, and partnerships with retailers like Kroger. However, their French Pot production process is less efficient than competitors and produces less volume. Other weaknesses include a lack of nationwide prominence, higher prices due to production costs, and reliance on the traditional process.

    1

    Graeters
    Ice
    Cream
    PROJECT STRATEGY SWOT
    PRESENTATION
    2

    Graeters History
    ROOTED IN TRADITION, CAPITALIZING IN EXCELLENCE
    Rooted in Tradition 3

    Family-owned company; started by Louis and Regina Graeter in


    1868
    Has locations throughout the Midwest and is sold in grocery stores
    throughout the country
    French-Pot Process
    Statistics 4

    50 retail stores
    300,000 pints per year
    6000 grocery stores throughout 46 states
    2015: $30.4 million in sales
    5

    Strengths
    6
    Tradition and
    Passion
    French Pot Process: Emphasizes
    quality above all but sacrifices the
    efficiency that other major
    competitors can offer
    Family-owned company ensures
    that passion is ripe at the top and
    trickles down throughout the
    entire company
    7

    Better product quality because of better


    Finer ingredients

    Ingredients Places a premium on ingredients, never


    sacrifices quality for cost

    and Quality All ice cream is hand packed and hand-


    operated in the French Pot Process
    8
    Retail and
    Krogers
    Partnering with Krogers allows for
    Graeters Ice Cream to be sold
    throughout the country
    Gives insight into areas in which
    Graeters is popular/selling at a
    high volume
    Allows for an increased revenue
    stream outside of the traditional
    Graeters shops
    Allows for large sales without
    retention of the product
    9

    Weaknesses
    10
    French Pot Process and
    Efficiency
    Requires more human and physical capital to
    produce ice cream
    Produces less ice cream than methods used
    by competitors
    Companys success is rooted in tradition, and
    the French Pot Process is an integral part of it
    Graeters French Pot method for making ice
    cream is its greatest weakness as well as its
    greatest strength
    Lack of Nationwide 11
    Prominence

    Company and executives are not


    concerned with rapid expansion
    or franchising
    Nation/world-wide prominence
    gives competitors like Ben & Jerrys
    an upper hand
    Current production capacity is
    nearly met, expansion would
    require an increase of production
    capacities
    12
    Affordability

    High cost to produce means a higher


    selling price
    Finer ingredients means higher prices
    In-store shoppers will take price
    difference into consideration
    A dozen Graeters pints cost $159.99
    versus $51.36 for Ben & Jerrys
    Unless the Graeters advantage is
    previously known, shoppers will likely
    opt for the less expensive brands
    13

    Opportunities
    14
    Advertising

    Useful for attracting new


    customers and is essential for a
    loyal fanbase
    Online advertisements in areas
    outside of Cincinnati
    Get the Graeters brand out
    Sponsorship
    Already partnered with Reds and
    Braxton Brewing
    15
    Increased Partnerships

    Do more with the University of


    Cincinnati; engage more with
    students, a plethora of potential
    customers
    Partnership with charities help
    Graeters become a more integral
    part of Cincinnati and give back to
    the community that they serve
    Feature select Graeters products at
    restaurants
    16
    Increase Product Mix

    New flavors based on local sports


    teams
    Implementing special flavors into the
    permanent product line
    Have customers vote on which one is
    their favorite special flavor at the end
    of every year
    17

    Threats
    18

    Ingredients are vulnerable to severe price

    Volatility of fluctuations
    Heavily dependent on environmental factors

    Ingredient Yearly profits can be highly dependent on


    prices of ingredients, since Graeters epitomizes
    Prices the retention of quality
    19

    80% of Americans are preferring other deserts

    Consumer
    rather than ice cream (statisticbrain)
    Current trend towards healthier option
    Behavior Causes people to cut sweets out of their diet
    20
    Projected
    Production
    Ever-increasing
    Graeters growth will
    lead to production
    problems
    Only have 37 French
    Pots
    Continued growth
    would require
    increased investment
    into physical capital
    (new/improved
    factory)
    21

    Recommendations
    22
    Recommendations

    Graeters App
    Re-vamps rewards system and creates an entirely new
    customer experience without compromising the current
    operations
    Increased investment physical capital
    Inevitable growth will lead to a need in expansion of
    production and/or storage
    Partnerships with Cincinnati businesses
    Strategic partnerships can increase revenue stream and
    offer indirect advertisement
    23

    Questions?
    24

    Thank you Graeters!


    WE APPRECIATE ALL YOU HAVE DONE FOR US

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