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    Persuasive Speech Materials

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    Nur Afifah Shahrizal
    The document discusses types of persuasive speeches and how to organize them. It explains Monroe's Motivated Sequence, a 5-step method used to organize persuasive speeches seeking immediate action. An example speech on the dangers of cell phones is provided to illustrate the method.

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    Persuasive Speech Materials

    Uploaded by

    Nur Afifah Shahrizal
    469 views12 pages
    The document discusses types of persuasive speeches and how to organize them. It explains Monroe's Motivated Sequence, a 5-step method used to organize persuasive speeches seeking immediate action. An example speech on the dangers of cell phones is provided to illustrate the method.

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    Persuasive Speech Materials

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    The document discusses types of persuasive speeches and how to organize them. It explains Monroe's Motivated Sequence, a 5-step method used to organize persuasive speeches seeking immediate action. An example speech on the dangers of cell phones is provided to illustrate the method.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    469 views12 pages

    Persuasive Speech Materials

    Uploaded by

    Nur Afifah Shahrizal
    The document discusses types of persuasive speeches and how to organize them. It explains Monroe's Motivated Sequence, a 5-step method used to organize persuasive speeches seeking immediate action. An example speech on the dangers of cell phones is provided to illustrate the method.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    CONTENT

    What is persuasion?
    Types of persuasive speeches
    Organizing persuasive speeches
    Monroes Motivated Sequence
    (to be used for ELC590
    persuasive speech)
    Sample persuasive speech using
    Monroes motivated sequence

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Persuasion
    Creating, reinforcing, changing peoples beliefs or
    actions

    Persuasive speaker acts like an advocate & the topics are


    controversial in nature because they involve peoples
    attitudes,
    beliefs,
    actions

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Mental Dialogue
    To be effective persuasive speakers,
    regard your speeches as mental
    dialogues with the audience:
    put yourself in the place of the audience and
    imagine how they will respond.
    anticipate audience objections and answer
    them in the speech.

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Persuasive Speeches

    Types of persuasive speeches:

    Questions of fact
    Questions of value
    Questions of policy (used for
    ELC590)

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Question of Policy:
    Whether a specific course of action should or should not
    be taken; normally issues dealing with
    policy/law/regulation

    2 types of
    speeches on Q
    of Policy:

    Speeches that seek to


    gain passive
    agreement.
    i.e. aim is to affect the
    thinking of listeners

    Speeches that seek to


    gain immediate action.
    i.e. aim is to get the
    audience to do something in
    support of the policy

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    A. Speech to Gain Passive
    Agreement
    The speakers goal is to convince the audience that a
    given policy is desirable without encouraging the
    audience to take action in support of the policy.

    Specific purposes for speeches to gain


    passive agreement:

    To persuade my audience that capital punishment is unethical.


    To persuade my audience that there should be stricter safety
    standard on amusement-park rides.

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    B. Speech to gain Immediate
    Action
    The speakers goal is to
    Specific purposes for
    convince the audience to
    speeches that seek
    take action in support of
    immediate action:
    a given policy.

    To persuade my
    audience to donate
    time to become
    literacy tutors.

    To persuade my
    audience to vote in
    the next presidential
    election.

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Organizing Speeches on
    Questions of Policy

    A. Problem-solution
    B. Problem-cause-solution
    C. Comparative advantages
    D. Monroes Motivated Sequence
    (used for ELC590)

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Monroes Motivated Sequence

    Five-step sequence for speeches that


    seek immediate action

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Monroes Motivated Sequence

    Attention : Gain attention


    Need : Show need for change

    Satisfaction : Provide solution

    Visualization: Enhance solution by visualizing


    benefits

    Action : Urge action for solution

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Persuasive Speech :
    The Dangers of Cell Phones
    Speech on Question of Policy seeking immediate action

    Specific Purpose: To persuade my audience to change the way they


    use their cell phones.

    Central Idea: Because of the health risks associated with cell phone
    radiation, you should avoid pressing your cell phone against your
    head while using it.

    Method of Organization: Monroes Motivated Sequence

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.
    Source: The Art of
    Public Speaking by
    Stephen Lucas,
    McGraw-Hill

    (click above to play)

    The McGraw-Hill Companies The Art of Public Speaking, 11th Edition 2012 Stephen E. Lucas. All rights reserved.

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