Presented By: Ruchi Anand Priyanka Senger Sandeep Nagar Rahul Kasana Rahul Singh

HERO
HONDA….
Presented by:
Ruchi Anand
Priyanka Senger
Sandeep Nagar
Rahul Kasana
Rahul Singh
Introduction..
 Joint venture between the Hero Group of
India and Honda of Japan
 Since 2001, referred to as the world's
biggest manufacturer of 2-wheeled
motorized vehicles since 2001
 In fiscal year 2008-09, the company has
sold 3.28 million bikes and profit went up by
32% from the previous fiscal year
History….
• In the mid-1980s, the two-wheeler market
changed with four Indo-Japanese joint ven
tures including Hero Honda.
• The company launched more models, styli
ng options, prices, and different fuel efficie
ncies.
• Unleashed New technologies that helped
make their products more reliable and with
better quality and meeting Global standard
s.
VISION
“We, at the Hero Group are continuously striving for
synergy between technology, systems and human
resources to provide products and services that meet
the quality, performance, and price aspirations of the
customers. While doing so, we maintain the highest
standards of ethics and societal responsibilities,
constantly innovate products and processes, and
develop teams that keeps the momentum going to take
the group to excellence in everything we do.“
Mission
• Hero Honda’s mission is to strive for synergy between
technology, systems and human resources, to produce
products and services that meet the quality, performance
and price aspirations of its customers.
• This mission is what drives Hero Honda to new heights in

excellence and helps the organization forge a unique and
mutually beneficial relationship with all its stake holders.
CORPORATE OBJECTIVE
Corporate objectives are statements of intent that
provide the basic direction for the activities of an
organization in pursuit of its mission.
CORPORATE IMAGE
 Hero Honda offers its customers best quality in
economic price so that people rely on quality and
performance of the Hero Honda.
 Being Indian consumers have the perception of

getting its spare parts easily and on cheaper price.
Corporate Image of Hero Honda can be encased into..
BRAND IMAGE: Hero Honda is a well established brand name in the

market. Consumers have a good image and perception about its
product.
TECHNICAL SUPERIORITY: Hero Honda proved itself as a role

model in its market.
The biggest strength of Hero Honda is to Passion Plus and

Splendor Plus that is proving itself as a Role Model in its market.
CUSTOMER SATISFACTION: Its existing customer is completely

satisfied with the Hero Honda and feels proud to own their own Hero
Honda.
Economical in long run
People(non consumer) think it is a good bike

CORPORATE IDENTITY AND REPUTATION
Hero Honda enjoying the highest Brand Equity.
In the mind recall Hero Honda get the highest attention in
comparison to its competitors.
Corporate Image is very high.
Hero Honda has strong positive image.
Customer Satisfaction is very high i.e. 96%.
Most of the people want power, style, good looks and

mileage
In their motorcycle.
Stakeholders..
HERO HONDA
Marketing Communication
• First bike with four-stroke engine launched
in India.
• Has large Portfolio of products-13 motorcy
cles & 1 scooter.
• Focus on Youth by acting sponsor to crick
et & MTV programs like Roadies.
Marketing Communication.
HEROHONDA
HERO HONDA
Segmentation & Sub-Branding
Glamour
ndor
Sple
NXG Karizma
ADVERTISING….
o Product differentiation was the key
o Avoided customer confusion of products
o Karizma (premium segment) comes with the punch line,
“Always game”
o The ad for the premium segment Hunk doesn’t talk of
speed or power at all — the focus is on the looks even
while standing
o The CBZ Extreme comes with the promise, “Thinking is such
a waste of time”
Types of Advertisements....
Celebrity Advertisements
Print and Outdoor Advertisement
Covert Advertisement…
• In movies like “Mujhe Kuch Kehana hai” – CBZ

was used as a prop.
• Gavaskar Border Trophy – “Man Of The Match”

Hero Honda Bike Awarded.
Emotional Branding...
“DESH KI DHADKAN”....
Broadcast
advertisements
• HERO HONDA ROADIES:
• HERO HONDA SA RE GA MA PA :

Personal selling....
• Wide price range.
• Each product with multiple optional features.
• Experience speaks.
• First six service free
• Once in a year free check up for hero honda bikes
from authorised company service station.
• Good resale value.
• Various schemes for government and military
employees.
Sales Promotion....
• Large product portfolio starting from 37k to 95k
• Consistent launch of variants in the same models
• Wide range of colors available in each category
• Vast network of more than 2100 committed Dealers
and Service outlets spread across the country
• Festive offers- Upto Rs 1000 discount with free
accidental insurance offered.
Hero Honda Passport
Program
SALES
PROMOTION
Crises in Hero Honda:
• To overcome the slow market progress du
e to the Market instability (Global Economi
c Crisis), New cheaper variant in 100 cc e
conomy segment launched with price tag
much lower than their Rivals.
• Delivered best performance in 25-year His
tory..
THANK YOU….

Presented By: Ruchi Anand Priyanka Senger Sandeep Nagar Rahul Kasana Rahul Singh

Uploaded by

Copyright:

Available Formats

Presented By: Ruchi Anand Priyanka Senger Sandeep Nagar Rahul Kasana Rahul Singh

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Presented By: Ruchi Anand Priyanka Senger Sandeep Nagar Rahul Kasana Rahul Singh

Uploaded by

Copyright:

Available Formats

HERO

• This mission is what drives Hero Honda to new heights in

 Being Indian consumers have the perception of

BRAND IMAGE: Hero Honda is a well established brand name in the

TECHNICAL SUPERIORITY: Hero Honda proved itself as a role

The biggest strength of Hero Honda is to Passion Plus and

CUSTOMER SATISFACTION: Its existing customer is completely

Economical in long run

People(non consumer) think it is a good bike

Hero Honda enjoying the highest Brand Equity.

Corporate Image is very high.

Hero Honda has strong positive image.

Customer Satisfaction is very high i.e. 96%.

Most of the people want power, style, good looks and

• In movies like “Mujhe Kuch Kehana hai” – CBZ

• Gavaskar Border Trophy – “Man Of The Match”

• HERO HONDA SA RE GA MA PA :

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.