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    Greenwashing or Going Green

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    SK
    Greenwashing refers to promoting the perception that a company or product is environmentally friendly through misleading claims or changing labels, despite doing little to address environmental impact. Some examples include McDonald's changing their logo colors to green and yellow in 2009 without substantive changes, Airbus promoting their A380 as better for the environment inside and out, and Pampers and Walmart using sustainability campaigns and packaging to give a green image without sufficient action behind the claims.

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    Greenwashing or Going Green

    Uploaded by

    SK
    61 views4 pages
    Greenwashing refers to promoting the perception that a company or product is environmentally friendly through misleading claims or changing labels, despite doing little to address environmental impact. Some examples include McDonald's changing their logo colors to green and yellow in 2009 without substantive changes, Airbus promoting their A380 as better for the environment inside and out, and Pampers and Walmart using sustainability campaigns and packaging to give a green image without sufficient action behind the claims.

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    Greenwashing or Going Green

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    Greenwashing refers to promoting the perception that a company or product is environmentally friendly through misleading claims or changing labels, despite doing little to address environmental impact. Some examples include McDonald's changing their logo colors to green and yellow in 2009 without substantive changes, Airbus promoting their A380 as better for the environment inside and out, and Pampers and Walmart using sustainability campaigns and packaging to give a green image without sufficient action behind the claims.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    61 views4 pages

    Greenwashing or Going Green

    Uploaded by

    SK
    Greenwashing refers to promoting the perception that a company or product is environmentally friendly through misleading claims or changing labels, despite doing little to address environmental impact. Some examples include McDonald's changing their logo colors to green and yellow in 2009 without substantive changes, Airbus promoting their A380 as better for the environment inside and out, and Pampers and Walmart using sustainability campaigns and packaging to give a green image without sufficient action behind the claims.

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    Greenwashing or going green?

    Greenwashing
    • promoting the perception that an organisation‘s
    products, aims or policies are environmentally friendly.

    • misleading consumers

    • changing the name or label of a product to evoke the


    image of being ecologically friendly.

    • on the increase. Desire to meet consumer demand for


    evironmentally friendly goods and services.
    Greenwashing and logos
    Examples of Greenwashing

    • 2009: McDonalds changed the colour of their


    logo to yellow and green.
    • Airbus A380 “a better environment inside and
    out“
    • Pampers: “Dry Max“
    • Walmart‘s sustainability campaign
    • Food products use packaging to promote
    environmentally friendly image

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