The document discusses Airbus' proposal to develop the A3XX, a super jumbo jet that would seat 550-990 passengers. It would cost $13 billion to develop. Airbus forecasts demand for over 1,500 super jumbos over 20 years, generating $350 billion in sales. The development would be funded through vendor investments, government launch aid, and Airbus partners. If successful, Airbus predicts the A3XX would earn 15-20% operating margins and be profitable once full production is reached. A decision to proceed with the risky A3XX development must be carefully considered.
The document discusses Airbus' proposal to develop the A3XX, a super jumbo jet that would seat 550-990 passengers. It would cost $13 billion to develop. Airbus forecasts demand for over 1,500 super jumbos over 20 years, generating $350 billion in sales. The development would be funded through vendor investments, government launch aid, and Airbus partners. If successful, Airbus predicts the A3XX would earn 15-20% operating margins and be profitable once full production is reached. A decision to proceed with the risky A3XX development must be carefully considered.
The document discusses Airbus' proposal to develop the A3XX, a super jumbo jet that would seat 550-990 passengers. It would cost $13 billion to develop. Airbus forecasts demand for over 1,500 super jumbos over 20 years, generating $350 billion in sales. The development would be funded through vendor investments, government launch aid, and Airbus partners. If successful, Airbus predicts the A3XX would earn 15-20% operating margins and be profitable once full production is reached. A decision to proceed with the risky A3XX development must be carefully considered.
The document discusses Airbus' proposal to develop the A3XX, a super jumbo jet that would seat 550-990 passengers. It would cost $13 billion to develop. Airbus forecasts demand for over 1,500 super jumbos over 20 years, generating $350 billion in sales. The development would be funded through vendor investments, government launch aid, and Airbus partners. If successful, Airbus predicts the A3XX would earn 15-20% operating margins and be profitable once full production is reached. A decision to proceed with the risky A3XX development must be carefully considered.
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The key takeaways are that Airbus is analyzing whether to develop the A3XX, a super jumbo jet that would seat 550-990 passengers at a cost of $13 billion to develop. They are hoping to secure orders for 50 jets from major airlines.
The main considerations for forecasting demand are long-term projections over 20 years, annual growth rates in the transportation industry, expected demand on new passenger routes, and confidence that capacity increase will lead to more demand.
Funding for developing the A3XX will come from three sources: $3.5 billion from risk sharing partners, $3.6 billion in launch aid from partner governments, and $5.9 billion from Airbus partners based on ownership shares.
Airbus A3XX: Developing World’s Largest
Commercial Jet (A)
Background • As supervisory Board of Airbus Industries we are analyzing if we can Authorize to Offer (ATO) the A3XX, a proposed super jumbo jet that would seat from 550 to 990 passengers, have a list price of $216 million, and cost $13 billion to develop. • We are hoping to secure orders for 50 jets from as many as five major airlines. Background Cont’d • The real question is whether there is sufficient long- term demand to justify industrial launch. • We believed we will break even on an undiscounted cash flow basis with sales of 250 planes, and sell as many as 750 over the next 20 years! • We predict that there will be demand for more than 1,500 super jumbos over the next 20 years that will generate sales in excess of $350 billion. Forecasting Demand
• Since large jet aircraft will take years to design and
develop, large investment is required. • Long-term demand projections have to be developed. • 20-years forecasts are to be prepared. Forecasting Demand Forecasting Demand cont’d
• A forecast on average annual growth rate in
transportation industry of 4.9% is reported for Airbus and 4.8% for Boeing. • Additionally, an annual demand for a new aircraft is expected on each of 10000 passenger routes linking 200 airports. • We are confident in our forecast analysis that capacity increase will eventually prevail. Forecasting Demand cont’d Forecasting Demand cont’d Financial Strategy
• The A3XX will cost approximately $13 billion to
launch: $11 billion for research and development, $1 billion for property, plant, and equipment, and $1 billion for working capital. • An estimated $700 million that is expected to have been spent by the end of 2000 is not included in the 13 billion investment. Financial Strategy cont’d • Funding will come from three sources: $3.5 billion from vendors referred to as "risk sharing Partners" (RSPs); $3.6 billion of "launch aid" from the partners' national governments; and $5.9 billion from the Airbus partners themselves in proportion to their ownership interests. • Additionally, there will be early cash flows from progress payments made by airlines prior to delivery. Financial Strategy cont’d • Launch aid repayment is expected to come through a per plane fee. • For this reason, plus the fact that non-repayment does not trigger default, launch aid more closely resembles cumulative preferred stock than debt. Financial Strategy cont’d Project Economics • If the project is successful, the cost will remain at $13 billion and our first expected delivery of planes will be in 2006. • We will have an average realized price of approximately $225 million and operating margins of ranging from 15% to 20% when our full production capacity of just over four planes per month is met. Project Economics cont’d
• These margins are based on earnings before
repayment of launch aid and risk sharing capital. • The project is likely to have an effective tax rate equal to 38%. Project Economics cont’d • In general, larger planes are expected to earn bigger margins predicting that the companies will make virtually all of their profits on wide body jets. • Among other factors, financial success depends on getting enough early sales to drive down costs through learning curve effects. Project Economics cont’d • The basic idea is that unit costs, such as direct labor, declines as a function of cumulative output. • As a result, the faster Airbus sells planes, the more profitable it would become. Conclusion • There is need to put the company on the line every three or four years in this business. • If there is a chance of a launch to fail, it could cause a company to exit the industry. • A decision of proceeding with the A3XX is an extraordinary risk and it has to be very well thought through by a conservative, no nonsense team of people. Thank you