Scribd Logo
Upload

Welcome to Scribd!

  • 37 views

    Service Sector Management Health Care Sector

    Uploaded by

    shuwe
    The document discusses the evolution of India's healthcare sector. Before independence, healthcare was based on voluntary work and herbal medicine. After independence, the government prioritized primary healthcare but could not meet demand on its own. It allowed private sector entry to reduce gaps. Now, healthcare is a large, fast-growing service sector accounting for 5.2% of GDP and employing over 4 million people. The sector is expected to grow further with government support and increasing demand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Service Sector Management Health Care Sector

    Uploaded by

    shuwe
    37 views52 pages
    The document discusses the evolution of India's healthcare sector. Before independence, healthcare was based on voluntary work and herbal medicine. After independence, the government prioritized primary healthcare but could not meet demand on its own. It allowed private sector entry to reduce gaps. Now, healthcare is a large, fast-growing service sector accounting for 5.2% of GDP and employing over 4 million people. The sector is expected to grow further with government support and increasing demand.

    Original Title

    Health

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses the evolution of India's healthcare sector. Before independence, healthcare was based on voluntary work and herbal medicine. After independence, the government prioritized primary healthcare but could not meet demand on its own. It allowed private sector entry to reduce gaps. Now, healthcare is a large, fast-growing service sector accounting for 5.2% of GDP and employing over 4 million people. The sector is expected to grow further with government support and increasing demand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    37 views52 pages

    Service Sector Management Health Care Sector

    Uploaded by

    shuwe
    The document discusses the evolution of India's healthcare sector. Before independence, healthcare was based on voluntary work and herbal medicine. After independence, the government prioritized primary healthcare but could not meet demand on its own. It allowed private sector entry to reduce gaps. Now, healthcare is a large, fast-growing service sector accounting for 5.2% of GDP and employing over 4 million people. The sector is expected to grow further with government support and increasing demand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 52

    Service Sector Management

    HEALTH CARE SECTOR


    BEFORE INDEPENDENCE

    • HEALTHCARE HAS BEEN BASED ON VOLUNTARY


    WORK

    • MEDICINAL PROPERTIES OF PLANT AND HERBS


    WAS PASSED FROM ONE GENERATION TO
    ANOTHER
    AFTER INDEPENDENCE
    • GOVERNMENT OF INDIA LAID DOWN A STRESS ON
    PRIMARY HEALTH CARE.

    • GOVERNMENT INITIATIVE WAS NOT ENOUGH TO


    MEET THE DEMAND.

    • ALTERNATE SOURCES OF FINANCE WERE


    CRITICAL FOR SUSTAINABILITY OF THE HEALTH
    SECTOR.
    ENTRY OF PRIVATE SECTOR
    • GOVERNMENT ON ITS OWN WOULD NOT BE ABLE
    TO PROVIDE MORE FACILITIES FOR HEALTH CARE.

    • GOVERNMENT ALLOWED THE ENTRY OF PRIVATE


    SECTOR TO REDUCE THE GAP BETWEEN THE
    SUPPLY AND DEMAND FOR HEALTH CARE.
    AND NOW……
    • ONE OF THE LARGEST AND FAST GROWING
    SERVICE SECTOR.
    • REVENUES ACCOUNTS TO 5.2% GDP
    • EMPLOYS OVER 4 MILLON PEOPLE
    • BY 2012 REVENUE CAN REACH 6.5 TO 7.2% OF
    GDP
    • INDIA IS THE MOST PREFERED DISTINATION FOR
    HEALTH CARE AMONG THE DEVELOPING
    COUNTRIES
    • Twenty eight for the destruction on the other side of
    that
    HOSPITALS
    NURSING HOMES
    FITNESS CENTERS
    AMBULATORY SERVICES
    MEDICAL EQUIPMENT
    MANUFACTURERES
    PHARMACEUTICALS
    7 P’s of Hospital Services
    PRODUCT

    Types of services

    Line services Auxiliary services

    Supportive services
    Product

     Line services:

    1. Emergency services
    2. Out-patient department (OPD)
    3. In-patient services
    5. Operation theaters (OT)
    Product

    • Supportive services:
    1. Official laundry
    2. Hospital medication
    3. Blood bank
    4. Pathology
    5. Radiology
    Product
    • Auxiliary services:
    1. Temple & mediitation
    2. 24 hr chemist
    3. Security arrangement
    4. SEWA
    Price

    Differential pricing strategy

    Externally Internally
    Price
    • Innovative pricing strategy:

    Day care procedure

    Delivering value
    Price
    Delivering value

    • Traditional approach

    • Modern approach
    Place

    • Avoid inconveniences

    • Adequate transport & communication facilities

    • Avoid congestion & atmospheric pollution


    Promotion

    Personal

    Promotion
    techniques
    Impersonal
    Promotion
    Personal promotion i.e. word of mouth
    Promotion
    • Impersonal promotion:
    1. Press release
    Promotion

    2. Bill boards
    Promotion
    3. In-film placement
    Promotion
    4. Check-ups through campaign
    People
    The objective of providing quality service
    to patients can be achieved by:
    • Motivating employees to be efficient, dedicated
    and loyal to the organization.
    • Providing regular on-the-job training of employees
    to ensure continuous improvement in health care
    • Utilizing services of professionally competent
    medical consultants.
    • Use of the latest technology.
    Process
     Two different type of process for:

     Outpatient.

     Inpatient
    Outpatient

    Meeting doctor at
    appointed time

    Diagnosis

    Treatment.

    Simple medication
    Inpatient.

    The arrival of patient.


    Joining phase
    Registration.

    Diagnosis.
    The intensive consumption
    phase Treatment.

    Information about future


    action

    Discharge of patient
    Detachment phase &
    payment
    Physical Evidence

    Physical evidence is the environment in which


    the service is delivered with physical or
    tangible commodities and where the hospital
    and the customer interacts.
    Hospital Counter
    Common Ward
    Single Room
    Emergency Room
    Common Room
    Dress Code
    Certificates and Awards
    SWOT ANALYSIS
    STRENGTHS

    • Low cost of production

    • Specialization

    • Infrastructure and Efficient technologies

    • Large pool of skilled doctors

    • Low pricing in public hospitals


    WEAKNESS

    • Highly fragmented leading to Price competition


    • The Indian pharmacy companies are marred by the
    price regulation by NPPA
    • Competition for small healthcare centers
    • Cost of treatment is not affordable
    • Imitated Drugs
    • Rural Healthcare – A cause of concern
    • Low share of India in World Pharmaceutical
    Production (1.2% of world production but having
    16.1% of world's population).
    OPPORTUNITIES
    • Largely untapped market.
    • Switching over from process patent to
    product patent.
    • Growing incomes and Growing attention for
    health.
    • Global outsourcing hub for pharmaceutical
    products.
    THREATS

    • Containment of rising health-care cost

    • Threats from other low cost countries like


    China and Israel exist.

    • The short-term threat for the pharmacy


    industry is the uncertainty regarding the
    implementation of VAT.
    Public Hospitals vs. Private Hospitals

    Public Private

    1. Fully funded by 1. Owned by private people.


    government
    2. Service oriented 2. Profit oriented
    3. They don’t do much 3. Huge promotion
    promotion
    4. Charge low fees 4. Are quite costly
    5. Lacks good infrastructure 5. Infrastructure is well
    maintained
    6. Process of admission to 6. Comparatively easy
    discharge is difficult. process
    7. No personal or proper 7. Very good care of
    care of patients patients
    8. People i.e. doctors are
    highly qualified as well 8. People i.e. doctors are
    they staff interns experienced
    Government’s Initiative

    • Union Budget 2009: India to Spend $4.35 Billion on


    Healthcare
    • To encourage investment in the health care sector,
    government of India has allowed 100% FDI under the
    automatic route
    • Reduction in custom tariffs on medical equipment
    • Government has also announced tax holiday for five
    years for the hospitals in rural areas
    • Universal Health Insurance Scheme
    RECENT DEVELOPMENTS

    • Huge investments in R&D


    • Constant focus by Government
    • Medical Tourism
    • The benefits of health Insurance is availed by just 30-40
    million Indians which is expected to rise to 160 million by
    2010
    • Healthcare BPO is also growing fast. The services include
    medical billing, disease coding, forms processing and
    claims adjudication
    • Increasing urbanization, rising health conscious attitude,
    higher life expectancy
    THANK YOU

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy