Chapter2 Intro To EMarket
Chapter2 Intro To EMarket
Chapter2 Intro To EMarket
Introduction to
E-marketplaces
1. Define e-marketplaces
2. Describe functions of e-marketplaces
3. Explain components of e-marketplaces
4. List the major types of e-marketplaces and
describe their features.
5. Describe storefronts malls and information portals
e-marketplace
An online market, usually B2B, in which buyers and sellers exchange
goods or services; the three types of e-marketplaces are private, public,
and consortia.
marketspace
A marketplace in which sellers and buyers exchange goods and services
for money (or for other goods and services), but do so electronically.
2. Facilitating of transactions
1. Customers
2. Sellers
3. Products – physical, digital
4. Infrastructure – software, hardware, network
5. Front-end – search engine, catalog, payment
6. Back-end – delivery, logistic, packaging, shipping
7. Intermediary – broker, e-distributor, infomediary
8. Other business partners – supply chain
9. Support services – banking, security, advertising,
logistic
TTS3113 ELECTRONIC COMMERCE (JAN2018) 11
E-Marketplace Components (cont.)
4) Infrastructure
• Hardware, software and network
5) front end
• The portion of an e-seller’s business processes through which
customers interact include seller’s portal, electronic catalogs, a
shopping cart, a search engine, and a payment gateway.
6) back end
• The activities that support online order fulfillment, inventory
management, purchasing from suppliers, payment processing,
packaging, and delivery.
Private e-
marketplaces Public, Exchanges
-sellside, buyside & Consortia
Types of e-
marketplaces
and services
1. Private E-Marketplaces
- online markets owned by a single company
3. Consortia
- e-marketplaces that deal with suppliers and buyers in a single industry
• Vertical: confined to one industry
• Horizontal: allow different industries trade there
Webstore (storefront)
- A single company’s Web site where products or services
are sold and usually has an online shopping cart associated
with it.
- Many Webstore target a specific industry and find their
own unique corner of the market.
1. General stores/malls
- large marketspace, that sell all kinds of products or
services,
eg. Amazon.com that sell many products or services
2. Specialized stores/malls
- sell one or a few kind of products or services,
eg. 1800flowers.com that sell flowers and related gifts
only.
http://www.amazon.com/ http://www.lazada.com/
http://www.tudung-bawal.com/ http://www.bazaraya.com/v2/
Web Portal
A personalized, a single point of access
through a Web browser to critical business
information located inside and outside (via
Internet) an organization
Payment gateway
Search engine
Shipment court
Customer services
Electronic cart
E-auction facilities
2-
TTS3113 ELECTRONIC COMMERCE (JAN2018) 2-30
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Paper Catalog
Advantage Disadvantage
Search Engine
◦ A computer program that can access databases of Internet resources,
search for specific information or key words, and report the results.
A social networking service is an online platform that people use to build social
networks or social relations with other people who share similar personal or
career interests, activities, backgrounds or real-life connections.
2. Transforming Organization
Technology and organizational learning, the changing nature of work
3. Redefining organization
New / improve product capabilities, new business model, supply chain
improvement, manufacturing impacts, finance & accounting impacts, HR
management and training impact.
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