1. Which of the following country has maximum number of Internet users (2020) ?

China

India

United States

Brazil

No, the answer is incorrect.

Score: 0

Accepted Answers:

China

1 point

2. According to Cisco Visual Networking Index, 2018 report by the year of 2021,What
percentage of Indian population will be using Internet ?

40%

50%

59%

69%

No, the answer is incorrect.

Score: 0

Accepted Answers:

59%

1 point

3. According to report published by BCG and Google, 2018, the growth in smart phone users
from 2013 to 2017 is approximately

2 times

3 times

5 times

6 times

No, the answer is incorrect.

Score: 0

Accepted Answers:

5 times

1 point
 4. In the end of year 2017, the average price of smart phone per set was (approximately)

120-130$

140-150$

250-260$

80-90$

No, the answer is incorrect.

Score: 0

Accepted Answers:

120-130$

1 point

According to Statista 2017 report, which of the following social media platform has highest
penetration in India ?

Facebook

Youtube

Both a & b

Instagram

No, the answer is incorrect.

Score: 0

Accepted Answers:

Both a & b

1 point

5. Digital marketing aims to

Identify customer needs

Targeting niche audience

Use internet and digital devices

Track the marketing efforts

All of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

All of the above

6. India's digital ad spent is rising

True

False

No, the answer is incorrect.

Score: 0

Accepted Answers:

True

1 point

7. According to the report EY, 2018, almost 90% of Indian brand spent what percentage of their
marketing budget on social media ?

10%

15%

20%

30%

No, the answer is incorrect.

Score: 0

Accepted Answers:

15%

1 point

8. SERP stand for

Search engine result page

Search engine rating page

Search engine result programme

Search engine repository page

No, the answer is incorrect.

Score: 0

Accepted Answers:

Search engine result page

1 point

9. Which of the following is a correct match ?

Search engine marketing -> Organic results

Display Advertising -> banner and video ads

Email marketing -> Fan Page

No, the answer is incorrect.

Score: 0

Accepted Answers:

Display Advertising -> banner and video ads

1 point

10. Ads are shown as a part of search results on any given SERP. It is

Search engine optimization

Search engine marketing

Display advertising

Social media marketing

No, the answer is incorrect.

Score: 0

Accepted Answers:

Search engine marketing

1 point

11. Which of the following is not an email automation platform ?

Mailchimp

AWeber

Getresponce

Wordpress

No, the answer is incorrect.

Score: 0

Accepted Answers:

Mailchimp

1 point

12. Which of the following content management system is used for website development ?

Mailchimp
AWeber

Getresponce

Wordpress

No, the answer is incorrect.

Score: 0

Accepted Answers:

Wordpress

1 point

13. Google analytics is helpful in

Sending bulk emails

Measuring Web traffic

Developing Website

Social media marketing

No, the answer is incorrect.

Score: 0

Accepted Answers:

Measuring Web traffic

1 point

14. Which of the following is true

Display advertising is showing advertisement in google search results

Search engine optimization brings website to the top in search engine results

If you don't know HTML, you can't develop a website

Social media marketing is all about showing ads on websites

No, the answer is incorrect.

Score: 0

Accepted Answers:

Search engine optimization brings website to the top in search engine results

You were allowed to submit this assignment only once.

The due date for submitting this assignment has passed.

Due on 2021-04-15, 23:59 IST.

As per our records you have not submitted this assignment.

1 point

1. In a given situation, which of the following platform has the highest reach ?

Television

Radio

Internet

Newspaper

No, the answer is incorrect.

Score: 0

Accepted Answers:

Internet

1 point

2. Which of the following is not true ?

Digital marketing helps you to target your niche audience

Digital marketing is cost effective

You can measure result of your digital marketing efforts

Digital marketing is non-interactive

No, the answer is incorrect.

Score: 0

Accepted Answers:

Digital marketing is non-interactive

1 point

3. Re-targeting of customers is possible through

Newspaper

Television

Google Adwords

Radio

No, the answer is incorrect.

Accepted Answers:

Google Adwords

1 point

4. Which of the following is not a correct match ?

Print media- traditional marketing

Pay per click- Internet advertising model

Generating leads- landing pages

Real time results- television advertising

No, the answer is incorrect.

Score: 0

Accepted Answers:

Real time results- television advertising

1 point

5. Which of the following are advantage(s) of digital marketing over traditional marketing ?

Digital marketing is performance oriented

Targeting of audience on the basis of user's interest is possible in digital marketing

Digital marketing offers customer inter activity

All of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

All of the above

1 point

6. What are the demographics on the basis of which you target your audience in digital
marketing ?

Age

Gender

Education

All of the above

No, the answer is incorrect.

Accepted Answers:

All of the above

1 point

7. Which of the following is not a platform for generating sales leads ?

Landing pages

Sign up forms

Call to action

Online reviews

No, the answer is incorrect.

Score: 0

Accepted Answers:

Online reviews

1 point

8. A landing page is

Home page of a website

The first page on which users land, after clicking an online ad

Page from where user exit the website after visiting more than one page

A page on which a user spent the maximum time

No, the answer is incorrect.

Score: 0

Accepted Answers:

The first page on which users land, after clicking an online ad

1 point

9. Which of the following is not a tool of measuring and tracking audience ?

Google analytics

Facebook pixels

Google Adwords

Wordpress

No, the answer is incorrect.

Score: 0
Accepted Answers:

Wordpress

1 point

10. PPC in online advertising stands for

Pay per click

Pay pal commission

Pay per cost

Pay per citation

No, the answer is incorrect.

Score: 0

Accepted Answers:

Pay per click

1 point

11. In a given situation, if advertising budget is allocated across search engine marketing, display
advertising and email marketing equally, it is possible to calculate the return on investment
(ROI) each platform (search engine marketing, display advertising and email marketing)

True

False

No, the answer is incorrect.

Score: 0

Accepted Answers:

True

1 point

12. We can assess quickly under digital marketing whether your marketing efforts are successful

True

False

No, the answer is incorrect.

Score: 0

Accepted Answers:

True

1 point

13. Customer interactivity is possible through

Reviews

Blog comments

All of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

All of the above

1 point

14. Facebook page is an example of

Earned visibility

Paid visibility

Owned visibiltiy

None of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

Owned visibility

As per our records you have not submitted this assignment.

1 point

15. Which of the following is an example of owned visibility

Website

Online review

Paid ads

Viral marketing

No, the answer is incorrect.

Score: 0

Accepted Answers:

Website
1 point

16. Earned visibility is

Paid ads

Free of cost

Paid search

Paid reviews

No, the answer is incorrect.

Score: 0

Accepted Answers:

Free of cost

1 point

17. Which of the following is not an example of paid visibility?

Google ads

Facebook ads

Facebook page

Youtube ads

No, the answer is incorrect.

Score: 0

Accepted Answers:

Facebook page

1 point

18. Which of the following technique will help you to bring the quality traffic to your website?

Search engine optimization

Social media optimization

Pay per clicks

All of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

All of the above

1 point
 19. CTA stands for

Call to action

Call to ad

Call to amount

Come to action

No, the answer is incorrect.

Score: 0

Accepted Answers:

Call to action

1 point

Which of the following is micro conversion

A sign up form was filled

PDF book was downloaded

A newsletter was subscribed

All of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

All of the above

1 point

20. Which of the following is not a correct match?

Retention- vertical

Earned visibility- Word of mouth

Macro conversion- Sales

Paid visibility- search engine optimization

No, the answer is incorrect.

Score: 0

Accepted Answers:

Paid visibility- search engine optimization

1 point

21. What helps in making a visitor to do some activities on your website?

Engagement

Retention

Conversion

No, the answer is incorrect.

Score: 0

Accepted Answers:

Engagement

1 point

22. What are the activities that users frequently engage in before purchasing?

Macro conversions

Micro conversions

Engagements

Sale leads

No, the answer is incorrect.

Score: 0

Accepted Answers:

Micro conversions

1 point

23. Which of the following is an example of macro conversion?

Sales

Downloading catalogue

Subscribing to newsletter

Downloading brochure

No, the answer is incorrect.

Score: 0

Accepted Answers:

Sales

1 point

24. A single approach to have visibility always works

True
False

No, the answer is incorrect.

Score: 0

Accepted Answers:

False

1 point

25. What exactly do you want that a visitor should do while he is on your landing page?

CTA

PPC

SEO

SEM

No, the answer is incorrect.

Score: 0

Accepted Answers:

CTA

1 point

26. Sponsored link is an example of

Earned visibility

Paid visibility

Owned visibilitiy

None of the above

No, the answer is incorrect.

Score: 0

Accepted Answers:

Paid visibility

1 point

27. Facebook page is an example of

Earned visibility

Paid visibility

Owned visibiltiy

None of the above

Score: 0

Accepted Answers:

Owned visibiltiy
Which of the following are the perquisites of a website ?

 Person 
 Domain 
 Hosting 

 All of the above 

 Server 
 Desktop
 On Domain name

 All
1 point
Static websites are 

 Same for everyone 

 None of the above 

 Dynamic site 
 Responsive website
 Mobile website

 Static website
1 point
There are chances of mismatch of content between desktop version of a site and mobile version of a site 

 True 

 False
1 point
Website design for career purpose or resume purpose, are 

 Personal websites 
 Business websites 
  Forum 

 Wiki
1 point
Amazon is an example of 

 Dynamic website 
 Static website 
 Responsive website 

 Both a and c 
1 point
Which of the following is an example of info websites

 Blog 
 Forum 
 Wiki 

 All of the above 

 True 

 False
1 point
How will you check number of web pages of your sites on google ?

 Site:www.yourdomainname.com
 Site//www.yourdomainname.com
 Site/www.yourdomainname.com

 Site-www.yourdomainname.com
You were allowed to submit this assignment only once.

Which of the following is not an example of a keyword ?

Mobile phone

Buy mobile phone

How to repair mobile phone

All are examples of Keywords

1 point

Primary keywords represent

Core business

Categories of product and services

None of these

1 point

How many types of keywords are there ?

There is no hard and fast rule

1 point

Which of the following is not a source of keyword ?

You

Your customer

Your competitor

All are the sources of keywords

1 point

Google keyword planner tool is a part of

Google Ads

Google analytics

Google webmaster

Google search console

1 point

Key related to the core business are called

Primary keywords

Secondary keywords

Sub primary keywords

Sub secondary keywords

1 point

Which of the following is an example of sub primary keyword ?

Advertising agency
Advertising company

Advertising firm

Best advertising firm

1 point

Is it possible to scan the website of your competitor to search for keywords idea?

Yes

No

1 point

Word tracker scouts is

Software

Application

Chrome extension

A website

1 point

Which of the following technique is useful for getting keyword ideas from your customers?

Follow them on social media

Conduct information discussions with them

Conduct survey

All of these

You were allowed to submit this assignment only once.