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Media and Information Literacy (Mil) : Evolution of Traditional Media To New Media

The document discusses the evolution of traditional media to new media. It describes 4 ages: pre-industrial age used cave paintings and clay tablets, industrial age used the printing press and newspapers, electronic age brought transistor radio and television, and the new information age introduced the internet, blogs, social media, smartphones and wearable technology. The document also lists learning objectives about identifying traditional vs new media and their characteristics.

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Marson B. Grana
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139 views44 pages

Media and Information Literacy (Mil) : Evolution of Traditional Media To New Media

The document discusses the evolution of traditional media to new media. It describes 4 ages: pre-industrial age used cave paintings and clay tablets, industrial age used the printing press and newspapers, electronic age brought transistor radio and television, and the new information age introduced the internet, blogs, social media, smartphones and wearable technology. The document also lists learning objectives about identifying traditional vs new media and their characteristics.

Uploaded by

Marson B. Grana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 44

MEDIA AND INFORMATION

LITERACY (MIL)
EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA
Information Literacy

Slide Adopted from: Mr. Arniel Ping


St. Stephen’s High School
Manila, Philippines
LEARNING COMPETENCIES

Learners will be able to…


• identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media
and new media (SSHS);
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7
LEARNING COMPETENCIES…

Learners will be able to…


• editorializes the roles and functions of media in
democratic society
TOPIC OUTLINE

I. The Evolution from Traditional to New Media


A. PRE-INDUSTRIAL AGE
B. INDUSTRIAL AGE
C. ELECTRONIC AGE
D. NEW / INFORMATION AGE
II. Characteristics of Traditional Media and
New Media
VIDEO PRESENTATION

The Evolution from Traditional to New Media


Traditional Media vs. New Media
EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA

A. PRE-INDUSTRIAL AGE (BEFORE 1700)


 People discovered fire, developed paper from
plants, and forged weapons and tools with stone,
bronze, copper and iron
EVOLUTION OF TRADITIONAL MEDIA TO NEW
MEDIA…
A. PRE-INDUSTRIAL AGE (BEFORE 1700)
Example Forms of Media: • Dibao in China (2nd Century)
• Cave paintings (35,000 BC) • Codex in Mayan region
• Clay tablets in Mesopotamia (2400 BC) (5th Century)
• Papyrus in Egypt (2500 BC) • Printing press using wood
• Acta Diurna in Rome (130 BC) blocks (220 AD)
•
EVOLUTION OF TRADITIONAL MEDIA TO NEW
MEDIA…

B. INDUSTRIAL AGE (1700S TO 1930S)


 People used the power of steam, developed machine
tools, established iron production, and the
manufacturing of various products (including books
through the printing press)
EVOLUTION OF TRADITIONAL MEDIA TO NEW
MEDIA…

B. INDUSTRIAL AGE (1700S TO 1930S)


Example Forms of Media:
• Printing press for mass production (1900) • Punch cards
• Newspaper- The London Gazette (1740) • Telegraph
• Typewriter (1800) • Motion picture with sound (1926)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
EVOLUTION OF TRADITIONAL MEDIA TO NEW
MEDIA…

C. ELECTRONIC AGE (1930S TO 1980S)


The invention of the transistor ushered in the electronic
age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
EVOLUTION OF TRADITIONAL MEDIA TO NEW
MEDIA…

C. ELECTRONIC AGE (1930S TO 1980S)


Example Forms of Media:
• Transistor Radio
• Television (1941)
• Large electronic computers
• Mainframe computers - i.e. IBM 704 (1960)
• OHP, LCD projectors
EVOLUTION OF TRADITIONAL MEDIA TO NEW
MEDIA…

D. NEW/ INFORMATION AGE (1900S TO 2000S)


 The Internet paved the way for faster communication
and the creation of the social network. People advanced
the use of microelectronics with the invention of
personal computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and data are
digitalized. We are now living in the information age.
EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA…

D. NEW AGE (1900S TO 2000S)


EXAMPLE FORMS OF MEDIA
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), FB (2004), Instagram
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA…

D. NEW AGE (1900S TO 2000S)


EXAMPLE FORMS OF MEDIA
Augmented Reality / Virtual Reality
• Video chat: Skype (2003
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008),
tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
SEARCH LATEST THEORY ON INFORMATION AND MEDIA
REFERENCES
• https://www.youtube.com/watch?v=1ronp6Iue9w
• https://www.youtube.com/watch?v=1ronp6Iue9w
• https://www.youtube.com/watch?v=7sHvQa0vR_M
• https://www.youtube.com/watch?v=dGTl-OdkVIE

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