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    2.1 - Traditional vs. New Media ST

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    Marge Santos
    The document outlines the evolution of traditional media through four major ages: pre-industrial, industrial, electronic, and new/information. In the pre-industrial age before 1700, media included cave paintings and clay tablets. The industrial age from the 1700s to 1930s saw developments like the printing press and newspapers. Electronics like the transistor radio emerged in the 1930s-1980s electronic age. Finally, the new/information age from the 1990s to present has been defined by the internet and digital technologies like smartphones, social media, and virtual/augmented reality.

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    2.1 - Traditional vs. New Media ST

    Uploaded by

    Marge Santos
    8 views12 pages
    The document outlines the evolution of traditional media through four major ages: pre-industrial, industrial, electronic, and new/information. In the pre-industrial age before 1700, media included cave paintings and clay tablets. The industrial age from the 1700s to 1930s saw developments like the printing press and newspapers. Electronics like the transistor radio emerged in the 1930s-1980s electronic age. Finally, the new/information age from the 1990s to present has been defined by the internet and digital technologies like smartphones, social media, and virtual/augmented reality.

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    2.1_Traditional vs. New Media STCOPY

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    The document outlines the evolution of traditional media through four major ages: pre-industrial, industrial, electronic, and new/information. In the pre-industrial age before 1700, media included cave paintings and clay tablets. The industrial age from the 1700s to 1930s saw developments like the printing press and newspapers. Electronics like the transistor radio emerged in the 1930s-1980s electronic age. Finally, the new/information age from the 1990s to present has been defined by the internet and digital technologies like smartphones, social media, and virtual/augmented reality.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views12 pages

    2.1 - Traditional vs. New Media ST

    Uploaded by

    Marge Santos
    The document outlines the evolution of traditional media through four major ages: pre-industrial, industrial, electronic, and new/information. In the pre-industrial age before 1700, media included cave paintings and clay tablets. The industrial age from the 1700s to 1930s saw developments like the printing press and newspapers. Electronics like the transistor radio emerged in the 1930s-1980s electronic age. Finally, the new/information age from the 1990s to present has been defined by the internet and digital technologies like smartphones, social media, and virtual/augmented reality.

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    of 12

    THE EVOLUTION OF

    TRADITIONAL
    TO NEW MEDIA
    EVOLUTION OF MEDIA

    •PRE-INDUSTRIAL AGE
    •INDUSTRIAL AGE
    •ELECTRONIC AGE
    •NEW / INFORMATION AGE
    PRE-INDUSTRIAL AGE (BEFORE 1700)

    •People discovered fire, developed


    paper from plants, and forged
    weapons and tools with stone,
    bronze, copper and iron
    PRE-INDUSTRIAL AGE (BEFORE 1700)

    Example Forms of Media:


    • Cave paintings (35,000 BC)
    • Clay tablets in Mesopotamia (2400 BC)
    • Papyrus in Egypt (2500 BC)
    • Acta Diurna in Rome (130 BC)
    • Dibao in China (2nd Century)
    • Codex in Mayan region (5th Century)
    • Printing press using wood blocks (220 AD)
    INDUSTRIAL AGE (1700S TO 1930S)

    •People used the power of steam,


    developed machine tools,
    established iron production, and
    the manufacturing of various
    products (including books through
    the printing press)
    INDUSTRIAL AGE (1700S TO 1930S)

    Example Forms of Media:


    • Printing press for mass production (1900)
    • Newspaper- The London Gazette (1740)
    • Typewriter (1800) • Telephone (1876)
    • Motion picture photography/projection
    (1890)
    • Commercial motion pictures (1913)
    • Motion picture with sound (1926)
    • Telegraph • Punch cards
    ELECTRONIC AGE (1930S TO 1980S)

    •The invention of the transistor


    ushered in the electronic age.
    People harnessed the power of
    transistors that led to the transistor
    radio, electronic circuits, and the
    early computers. In this age, long
    distance communication
    became more efficient.
    ELECTRONIC AGE (1930S TO 1980S)

    Example Forms of Media:


    • Transistor Radio
    • Television (1941)
    • Large electronic computers
    • Mainframe computers - i.e.
    IBM 704 (1960)
    • OHP, LCD projectors
    NEW/ INFORMATION AGE
    (1900S TO 2000S)

    • The Internet paved the way for faster


    communication and the creation of
    the social network. People advanced
    the use of microelectronics with the
    invention of personal computers,
    mobile devices, and wearable
    technology. Moreover, voice, image,
    sound and data are digitalized. We
    are now living in the information age.
    NEW AGE (1900S TO 2000S)

    • Web browsers: Mosaic (1993),


    Internet Explorer (1995)
    • Blogs: Blogspot (1999), Wordpress
    (2003)
    • Social networks: Friendster (2002),
    Multiply (2003), FB (2004), Instagram
    • Microblogs: Twitter (2006), Tumblr
    (2007)
    • Video: YouTube (2005)
    NEW AGE (1900S TO 2000S)

    • Augmented Reality / Virtual Reality


    • Video chat: Skype (2003
    • Search Engines: Google (1996),
    Yahoo (1995)
    • Portable computers- laptops
    (1980), netbooks (2008), tablets
    (1993)
    • Smart phones • Wearable
    technology • Cloud and Big Data
    END
    THANK YOU!

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