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Purposive Communication

This document discusses principles of communication, including that communication is the exchange of verbal and non-verbal messages between two or more people to meet a purpose such as informing, persuading, or entertaining. It also describes the communication process involving a source, message, encoding, channel, decoding, receiver, feedback, and context. Barriers to communication include culture, individual differences, noise, past experiences, and status. Effective communication requires knowing your audience, purpose, topic, and objections while establishing credibility and presenting information clearly.

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Caren Silva
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2K views

Purposive Communication

This document discusses principles of communication, including that communication is the exchange of verbal and non-verbal messages between two or more people to meet a purpose such as informing, persuading, or entertaining. It also describes the communication process involving a source, message, encoding, channel, decoding, receiver, feedback, and context. Barriers to communication include culture, individual differences, noise, past experiences, and status. Effective communication requires knowing your audience, purpose, topic, and objections while establishing credibility and presenting information clearly.

Uploaded by

Caren Silva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PURPOSIVE

COMMUNICATION
COMMUNICATION PRINCIPLES
 It is the process of exchanging
verbal/ and or non-verbal
information between two or more
people who can either be the
speaker or the receiver of the
messages.
 Is used to meet the purpose of a
person. The purpose could be to
inform, to persuade, or to entertain.
COMMUNICATION PRINCIPLES
 Forms of Communication
 Verbal Communication- involves an exchange of
information through face-to-face, audio and/or
video call or conferencing, lectures, meeting,
radio, or television.
 Non-verbal Communication- involves the use of
the following to convey or emphasize a
message information.
-Body Language – this includes facial
expressions, gestures, postures, and eye-
contact.
COMMUNICATION PRINCIPLES
- -Personal space or distance- this refers to an area
of space and distance that a person from a
different culture, personality, age, sex, and status
adopts and puts for another person.
- -Personal Appearance- this refers how person
presents himself/himself to a particular situation,
whether formal or informal.
 Written Communication- involves texts or words
encoded and transmitted through memos, letters,
reports, on-line chat, short message service or
SMS, electronic mail or e-mail, journals and other
written documents.
COMMUNICATION PRINCIPLES
 Visuals involve the use of images, graphs,
charts, logos, and maps.
 Communication can be intended and
unintended.
-Intended Communication – planning what and
how you communicate your ideas to other
people.
-Unintended Communication- happens
unintentionally.
COMMUNICATION PROCESSES
 Source- the speaker or the sender of the message.
 Message- information or ideas from the source.
 Encoding- the process of transferring the message.
 Channel- the means to deliver a message.
 Decoding- the process of interpreting an encoded
message.
 Receiver- the recipient of the message.
 Feedback- the reaction or responses of the
receiver to the message
 Context- the place or environment where the
communication process takes place.
COMMUNICATION PROCESSES
 Barriers- the factors that may affect the
communication process.
1. Culture

2. Individual Differences

3. Noise

4. Past Experiences

5. Status
COMMUNICATION PROCESSES
 Communication is a complex process that
requires you to:
1. know your audience;
2. determine your purpose;
3. identify your topic;
4. expect objections;
5. establish credibility;
6. present information clearly and objectively;
7. develop a practical, useful way to seek for
feedback.
COMMUNICATION ETHICS
1. Uphold integrity
2. Respect diversity of perspective and
privacy
3. Observe freedom of expression
effectively
4. Promote access to communication
5. Be open-minded
6. Develop your sense of accountability
GUIDELINES FOR EFFECTIVE
COMMUNICATION
 Be clear with your purpose
 Support your message with facts

 Be concise

 Provide specific information in your feedback

 Adjust to the needs, interests, values, and


beliefs of your audience
 Observe communication ethics

 Be your natural self and appear very confident.


HOW TO COMMUNICATE EFFECTIVELY IN A
GLOBAL SOCIETY
1. Express your ideas effectively in verbal,
nonverbal, and written forms in either digital or
non-digital environment or both.
2. Use effective listening skills to evaluate
arguments and rationalize judgements, and
improve job-effectiveness and work relationship.
3. Communicate with purpose variety of audiences.
4. Promote collaboration and cooperation with
others.
5. Understand the concept of diversity and promote
respect all the time.
6. Use technology and social media responsibly.

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