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    Chapter v. Evaluating Messages and or Images

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    Johnkelvin Macadangdang
    This document discusses linguistic landscapes, geosemiotics, and online landscapes. It defines a linguistic landscape as the visibility and salience of languages on public signs in a given region. Geosemiotics is introduced as the study of the social meaning of how signs are physically placed in the world. Various kinds of signs are discussed, including regulatory, infrastructural, commercial, and transgressive signs like graffiti. Online landscapes are also examined, with examples given of platforms like YouTube and Twitter, as well as memes which spread cultural information online.

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    Chapter v. Evaluating Messages and or Images

    Uploaded by

    Johnkelvin Macadangdang
    208 views22 pages
    This document discusses linguistic landscapes, geosemiotics, and online landscapes. It defines a linguistic landscape as the visibility and salience of languages on public signs in a given region. Geosemiotics is introduced as the study of the social meaning of how signs are physically placed in the world. Various kinds of signs are discussed, including regulatory, infrastructural, commercial, and transgressive signs like graffiti. Online landscapes are also examined, with examples given of platforms like YouTube and Twitter, as well as memes which spread cultural information online.

    Original Title

    CHAPTER-V.-EVALUATING-MESSAGES-AND-OR-IMAGES

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    This document discusses linguistic landscapes, geosemiotics, and online landscapes. It defines a linguistic landscape as the visibility and salience of languages on public signs in a given region. Geosemiotics is introduced as the study of the social meaning of how signs are physically placed in the world. Various kinds of signs are discussed, including regulatory, infrastructural, commercial, and transgressive signs like graffiti. Online landscapes are also examined, with examples given of platforms like YouTube and Twitter, as well as memes which spread cultural information online.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    208 views22 pages

    Chapter v. Evaluating Messages and or Images

    Uploaded by

    Johnkelvin Macadangdang
    This document discusses linguistic landscapes, geosemiotics, and online landscapes. It defines a linguistic landscape as the visibility and salience of languages on public signs in a given region. Geosemiotics is introduced as the study of the social meaning of how signs are physically placed in the world. Various kinds of signs are discussed, including regulatory, infrastructural, commercial, and transgressive signs like graffiti. Online landscapes are also examined, with examples given of platforms like YouTube and Twitter, as well as memes which spread cultural information online.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 22

    CHAPTER V NOVEMBER 2, 2022

    EVALUATING
    MESSAGES AND/OR
    IMAGES
    PURPOSIVE COMMUNICATION

    PSU BSIT ASINGAN CAMPUS


    Evaluate multimodal texts critically to
    enhance receptive (listening, reading,
    viewing) skills

    Convey ideas through oral, audio-visual,

    LEARNING and/or web-based presentations for


    different target audiences in local and
    global settings using appropriate

    OUTCOMES registers

    Adopt awareness of audience and


    context in presenting ideas.
    LINGUISTIC LANDSCAPE

    CHAPTER V
    GEOSEMIOTICS

    OUTLINE KINDS OF SIGNS

    ONLINE LANDSCAPES
    WHAT IS A LINGUISTIC Back to CHAPTER V

    LANDSCAPE?
    OUTLINE

    Is the "visibility and salience of languages on public and


    commercial signs in a given territory or region.

    is a thing that one can see that do not necessarily need


    words to express a though
    EXAMPLES

    Billboards Signages

    CHAPTER V OUTCOME
    EXAMPLES

    Street names Traffic Signs

    CHAPTER V OUTCOME
    SIGNS

    Signs produced by an
    individual or a group but not
    officially recognized has
    bottom up discourse
    WHAT IS GEOSEMIOTICS?

    Geosemiotics is the study of the social meaning of the


    material placement of signs in the world. By signs, we mean
    to include any semiotic system including language and
    discourse.
    GEOSEMIOTICS EXAMPLE
    KINDS OF SIGNS
    REGULATORY SIGN

    If it indicates authority
    and is official or legal
    prohibitions
    INFRASTRUCTURAL SIGN

    If it labels things or directs


    for the maintenance of a
    building or any
    infrastructure
    COMMERCIAL SIGN

    Advertises of promotes a
    product, an event, or a
    service in commerce
    TRANSGRESSIVE

    If it violates (intentionally
    or accidentally) the
    conventional semiotics or
    is in wrong place
    WHAT IS A GRAFFITI?

    Graffiti is an unsanctioned
    urban text. It conveys
    power and control to the
    person or group behind
    the production of graffiti.
    WHAT IS A GRAFFITI?

    It is a way for
    disempowered people to
    make a visible mark, to
    disrupt the landscape that
    is increasingly occupied by
    the increasingly powerful.
    ONLINE LANDSCAPES
    NETIZEN

    These are people who go online. The term netizen is an


    abstraction of the words INTERNET and CITIZEN

    Netizens are metaphorically considered as the citizens of


    the virtual world
    EXAMPLES OF ONLINE
    LANDSCAPES

    YOUTUBE
    Is an American video-sharing
    platform headquartered in San
    Bruno, California, USA
    EXAMPLES OF ONLINE
    LANDSCAPES

    TWITTER
    Is an American microblogging and social
    networking service on which users post
    and interact with messages known as
    TWEETS

    Provides opportunities and resources for


    making choices in how we create a
    personalized linguistic and semiotic
    landscape
    EXAMPLES OF ONLINE
    LANDSCAPES

    MEMES
    Is a term given to any posts, language or photo that has an uptake to a social,
    moral, or political idea that most of the time seems funny.

    Are contagious patterns cultural information that get passed from mind to mind
    and directly generate and shape the mindsets and significant forms such things as
    popular tunes, catchphrases, clothing fashions, ways of doing things, icons,
    jingles, and the like.
    ple of Mem
    am e
    Ex s

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