Seminar On Marketing Strategy: Submitted To: Submitted by

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Seminar
On
Marketing Strategy
Submitted To: Submitted By:

www.studymafia.org www.studymafia.org
CONTENT
 Introduction
 Definition
 Types of Marketing Strategy
 Advantages
 Disadvantages
 Conclusion
 Reference
Introduction
 A marketing strategy can be defined as a process for allowing
a company to target limited resources on the best
opportunities. It results in increased sales and achieving a
sustainable competitive benefit.
 Generally, this strategy combines all their marketing targets
into one plan and achieving maximum profit. This strategy is
designed for optimal allocation of scarce resources at the
disposal of the organization to deliver excellent customer
experiences.
 The Scarce resources consist of human capital, technology,
time and monetary capital.
Marketing Strategy Definition
 Marketing strategy is used by different companies to

collaborate with their consumers. It is also employed to
aware the customers about the features, specifications and
benefits of company’s products.
 It is basically focused on encouraging target population to
buy those specific products and services. The marketing
strategies might be totally innovative or they can be
previously tried or tested strategies.
Types of Marketing Strategies
 There are different types of marketing strategies

available. Picking up a marketing strategy includes
analyzing the needs of your business, your target
audience and specifications of your products.
The two main types of marketing strategy are:
1. Business to business (B2B) marketing
2. Business to consumer (B2C) marketing
The most common form of marketing is business to
consumer (B2C) marketing. Let’s explore a bit more.
Types of Marketing Strategies….
 Paid advertising
 Cause marketing
 Relationship marketing
 Undercover marketing
 Word of mouth
 Internet marketing
 Transactional marketing
 Diversity marketing
 Paid advertising
This includes multiple approaches for marketing. It includes
traditional approaches like TVCs and print media advertising.
Also, one of the most well-known marketing approach is internet
marketing. It includes various methods like PPC (Pay per click)
and paid advertising.
 Cause marketing
Cause marketing links the services and products of a company to
a social cause or issue. It is also well known as cause related
marketing.
 Relationship marketing
This type of marketing is basically focused on customer building.
Enhancing existing relationships with customers and improving
customer loyalty.
 Undercover marketing
This type of marketing strategy focuses on marketing the product
while customers remain unaware of the marketing strategy. It is
also known as stealth marketing.
 Word of mouth
It totally relies on what impression you leave on people. It is
traditionally the most important type of marketing strategy.
Being heard is important in business world. When you give
quality services to customers, it is likely that they’d promote you.
 Internet marketing
It is also known as cloud marketing. It usually happens over the
internet. All the marketing items are shared on the internet and
promoted on various platforms via multiple approaches.
 Transactional marketing
Sales is particularly the most challenging work. Even for the
largest retailers, selling is always tough especially when there are
high volume targets. However with the new marketing strategies,
selling isn’t as difficult as it was. In transactional marketing the
retailers encourage customers to buy with shopping coupons,
discounts and huge events.
 Diversity marketing
It caters diverse audience by customizing and integrating different
marketing strategies. It covers different aspects like cultural,
beliefs, attitudes, views and other specific needs.
Advantages
 Improved efficiency
 Targeted Approach
 Better Information
 Branding
Disadvantages
 Getting Struck
One of the main disadvantages of a marketing
strategy is the dependency caused by small companies.
Generally, they have to follow the strategy to the end
no matter what consequences it offers. A lot of
resources and effort can get wasted if the marketing
strategy fails or gets changed.
 Decreased Value
There are more chances of a decrease in the perceived
value of the product or service, the longer a marketing
promotion lasts. That’s why keeping promotions can
prevent the long term damage to the overall pricing
strategy.
Conclusion
Marketing strategies have made it much easier to promote
products and services. They also limit the strategy to target
audience ensuring the proper advancement of the business.
References
 www.google.com
 www.wikipedia.com
 www.studymafia.org
 www.pptplanet.com
Thanks

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 Marketing strategy is used by different companies to

 There are different types of marketing strategies

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