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msc11 SW

This document outlines the various factors to consider in a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for a business. It identifies potential strengths, weaknesses, opportunities, and threats related to marketing, operations, finance, human resources, management, R&D, MIS, and the overall business. Examples of strengths include product quality, market share, and skills/experience. Weaknesses could be lack of capabilities or resources. Opportunities may arise from new technologies or markets. Threats may come from competitors, changing markets, or regulations.

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35 views14 pages

msc11 SW

This document outlines the various factors to consider in a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for a business. It identifies potential strengths, weaknesses, opportunities, and threats related to marketing, operations, finance, human resources, management, R&D, MIS, and the overall business. Examples of strengths include product quality, market share, and skills/experience. Weaknesses could be lack of capabilities or resources. Opportunities may arise from new technologies or markets. Threats may come from competitors, changing markets, or regulations.

Uploaded by

abdulbabul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SWOT

Strength
Weakness
Marketing
• Product quality
• No of product lines
• Product differentiation
• Market share
• Pricing Policies
• Distribution channels
• Promotional programs
• Customer service
• Advertising
• Sales force
Operations
• Control of raw materials
• Production capacity
• Production cost structure
• Inventory control
• Quality control
• Energy efficiency
Finance
• Financial leverage
• Operating leverage
• Balance sheet ratios
• Stockholder relations
• Tax situation
Human Resources
• Employee capabilities
• Personnel systems
• Employee turnover
• Employee morale
• Employee development
Management
• Skills
• Value congruence
• Team spirit
• Experience
• Coordination of effort
R&D
• Product R&D capability
• Process R&D capability
• Pilot plant capabilities
MIS
• Speed & responsiveness
• Quality of current information
• Expandability
• User-oriented system
SWOT
strength/weakness

• Financial Resources

• Economy of Scale

• Experience Curve

• Skills – technological, marketing, management

• Core Competence
SWOT
strength/weakness

• Capability – Innovation (R&D)


Processing (manufacturing,
distribution)

• Patent/Copyright

• Market Image (Customer perception)

• Profitability (par, above or below)


SWOT
opportunity

• Emerging new technologies

• Ability to transfer technology to new skills

• Falling trade barriers in attractive foreign markets


SWOT
opportunity

• Means to broaden product line to meet broader


range of customer needs

• Integrating forward and backward

• Complacency among rivals


SWOT
threat

• Entry of low-cost foreign competitors

• Rising sales of substitutes

• Slower market growth

• Costly regulatory requirements

• Adverse shift in foreign exchange rates


SWOT
threat

• Adverse demographic changes

• Changing buyer needs and tastes

• Growing customer/supplier bargaining power

• Vulnerability to recession or business cycle

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