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    Communispace

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    Deepanshu
    Communispace is an online community market research tool that has advantages over traditional surveys and focus groups. It screens respondents and selects them according to the client's criteria, providing valuable insights within 24 hours. However, it takes long time to recruit community members and communities must be maintained for at least one year. Communispace has a competitive advantage as a first mover in the online community space. It provides in-depth customer insights through refined understandings of needs, preferences, and expectations. The 12-month subscription model allows insights into slowly evolving broad trends and changing insights. This differs from traditional short-term market research methods. Launching a new "WOM product" brand extension could grow

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    Communispace

    Uploaded by

    Deepanshu
    87 views6 pages
    Communispace is an online community market research tool that has advantages over traditional surveys and focus groups. It screens respondents and selects them according to the client's criteria, providing valuable insights within 24 hours. However, it takes long time to recruit community members and communities must be maintained for at least one year. Communispace has a competitive advantage as a first mover in the online community space. It provides in-depth customer insights through refined understandings of needs, preferences, and expectations. The 12-month subscription model allows insights into slowly evolving broad trends and changing insights. This differs from traditional short-term market research methods. Launching a new "WOM product" brand extension could grow

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    Communispace is an online community market research tool that has advantages over traditional surveys and focus groups. It screens respondents and selects them according to the client's criteria, providing valuable insights within 24 hours. However, it takes long time to recruit community members and communities must be maintained for at least one year. Communispace has a competitive advantage as a first mover in the online community space. It provides in-depth customer insights through refined understandings of needs, preferences, and expectations. The 12-month subscription model allows insights into slowly evolving broad trends and changing insights. This differs from traditional short-term market research methods. Launching a new "WOM product" brand extension could grow

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    87 views6 pages

    Communispace

    Uploaded by

    Deepanshu
    Communispace is an online community market research tool that has advantages over traditional surveys and focus groups. It screens respondents and selects them according to the client's criteria, providing valuable insights within 24 hours. However, it takes long time to recruit community members and communities must be maintained for at least one year. Communispace has a competitive advantage as a first mover in the online community space. It provides in-depth customer insights through refined understandings of needs, preferences, and expectations. The 12-month subscription model allows insights into slowly evolving broad trends and changing insights. This differs from traditional short-term market research methods. Launching a new "WOM product" brand extension could grow

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    You are on page 1of 6

    Communispac

    Submitted by Group 9

    Sarmista Priyadarshini PGP09029


    Deepanshu Tiwari PGP09006
    Ankit Bagla PGP09002 Shivangini PGP09036
    Sindhujaa PGP09048 Vikrant Chaudhary PGP09061
    As a brand manager would you We would use Communispace’s service due to the following
    use Communispace’s service? reasons:
    When would you use it? When • Communities are purpose- driven rather than profit driver
    wouldn't you use it? What are the • Highly valuable insights as it screens the respondents and
    advantages and disadvantages of selects them according to the company’s criteria
    this market research tool • Option of receiving insights about the product within 24
    compared with alternative hours
    methods?
    Disadvantages:
    • Long time to recruit community member
    • Communities have to be maintained for at least one year

    2
    • Competitors were focusing on Surveys, Focus-groups, public
    online communities
    What is Communispace’s • Communispace-First mover in online community space
    competitive advantage? How is • Providing a real understanding of customer’s needs,
    the company creating value? preferences and expectations through refined and better
    insights
    • Extensive experience
    • Depth of deliverables

    3
    • Its business model is 12- month subscription-based model
    wherein communities are created for a year to know the slowly
    evolving broad insights as well as the insights according to the
    What do you think of
    changing trends.
    Communispace’s business model?
    • It is different from that of traditional market research companies
    How is it different from that of
    due to the following reasons:
    traditional market research
    • Traditional market research on surveys and focus groups and it
    companies?
    takes a lot of time whereas by the community a customer input
    can be known within 24 hours of the request.
    • You get the slowly changing customer perception over time
    • It focuses on invitation-only communities which are effective for
    insight generation by focusing on the right people.

    4
    • Company can go into this WOM product as the market is a
    If you were Diane Hessan, would growing market and for CPG goods it is a requirement where
    you extend the brand company is providing research on the art of listening and this
    Communispace to launch a WOM would be additional to it
    product? What impact would this •
    brand extension have on the By launching the “WOM”, the company would be going into
    company brand? “Product Development:. But for this to happen the company has
    to reposition itself or else a new brand has to be created

    5
    Thank You

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