Lecture 3 Organisational Planning and Goal Setting
Lecture 3 Organisational Planning and Goal Setting
Lecture 3 Organisational Planning and Goal Setting
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PLANNING: LEVELS OF GOALS
• Planning needs to take account of how best to use the
Internet
• Goals and plans vary at different levels:
– Strategic goals
• Pertain to the organisation as a whole.
– Tactical goals
• Relevant to specific part of organisation
– Operational goals
• Developed at lower levels that specify action steps
towards achieving organisational goals that support
tactical planning activities
MESSAGES AND VALUES
CONTAINED IN GOALS AND PLANS
Important in terms of:
• Legitimacy (external and internal)
• Source of motivation and commitment
• Resource allocation
• Guides to action
• Rationale for decisions
• Standard of performance
GOALS IN ORGANISATIONS
• A forecasting technique
– Is future-focused
• Possible scenarios based on extrapolating from current
trends and considering future discontinuities
• Two to five possible scenarios for each factor
• Strategies to deal with each scenario
• Shell Scenarios:
• https://www.youtube.com/watch?time_continue=3&v=n
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CRITICAL PLANNING