Group 8 - Packaging

Role of Packaging,
Marking and Labelling

in International Trade
Presented by- Group 8

Hrishikesh Vinod
Ishan Srivastava
Joshua John
Muhammed Wahab
Riswin Tom Jose
Introduction
The primary role of packaging is to contain, protect and preserve a product as well as
aid in its handling and final presentation. The package is physical container or
wrapping for product. It is an integral part of product planning and promotion.
Packaging also refers to the process of design, evaluation, and production of
packages. The packaging can be done within the export company or the job can be
assigned to an outside packaging company
Packaging provides following benefits to the goods to be exported:
• Physical Protection – Packaging provides protection against shock, vibration,
temperature, moisture and dust.
• Marketing: Proper and attractive packaging play an important role in
encouraging a potential buyer.
• Convenience - Packages can have features which add convenience in
distribution, handling, display, sale, opening, use, and reuse.
• Negative :The design of the package should not give any negative message.
• Companies sometimes change packaging to update their image andreach a new
market.
•
Packaging
The package = physical container or wrapping for a product.
• Protecting of products for distribution, storage, sale, and use

• Negative message
• Change packaging
1955 1970 1985 2007 2013

Functions of Packaging
1. Promotion & Selling of product
2. Defining product identity.
3. Providing information.
4. Ensure safe use.
5. Protecting the product.

Promotion & Selling of product.
Customer reaction to a package and brand name is an important

factor in determining marketplace success or failure. Attractive,
colorful and visually appealing packages have promotional value.
A well designed package is a powerful selling device because it
helps the product stand out from its competitors
Defining product identity .
Packaging is sometimes used to promote an image such as prestige.

Convenience or status. Can be a crucial part of marketing strategy
particularly in advertising.
Providing Information
Packages give directions for product use, information about contents,
guarantees, nutritional information, and potential hazards
Ensure safe use

Packaging helps to eliminate potential injuries or misuse
of a product.
Formerly glass containers are now plastic.
1. Childproof caps
2. Tamper resistant packages.
Including stickers, labels, tags, or paint
.
Protecting the product.
Packages protect a product during shipping, storage, and display,
prevent tampering, and protect against spoilage and breakage
Consumer Priority Towards Packaging
Protective Packaging Eco-friendly Convience Packaging All Above
24%
32%
16%
28%
Packing
• Packing refers to the external containers used for transportation
• durable enough
Packing list
Name and address of the
consignor
Name and address of the

consignee
Order or requisition
number
Bill of lading number
Description of the material

shipped
Factors Influencing Packing
Type of Product
• Large and heavy objects- Crates
• Powders like cement – Bags
• Liquids like acetic acid – Drums or Containers
• Small and heavy items – Wooden Crates
• Bulky materials like cotton - Bales
Marking
• Marking means to mark the address, number of packages etc. on the packets. It is
essential for identification purpose and should provide information on exporters' mark,
port of destination, and place of destination, order number and date, gross, net and tare
weight and handling instructions.
• It should also be ensured that while putting marks, the law of buyer's country is duly
compiled with.
• Marking can be included in stickers, labels, tags, or paint.

• Care should also be taken to ensure that the marking conforms to those written in the
invoice, insurance certificate, bill of lading and other documents.
The application of numbers, letters, and labels, tags, symbols,.
• Identification purpose
• Destination ,Port of entry
• Including stickers, labels, tags, or paint.
Country of Origin
• Handling instructions including symbols
• NAFTA goods shall be marked in English, French or Spanish
• Non-NAFTA goods shall be marked in English or French
Labeling
A label is an information tag , wrapper, seal or imprinted message attached to a product. A label’s
main function is to inform about the contents and give directions. Information about product
use, care other features. Protects businesses from legal liability if someone if injured while
using the product. It contain a brand name, logo, ingredients, special promotional messages, and
other useful information. Many package labels must meet local, state, and federal standards to
prevent manufacturers from misleading consumers. all kinds of sign and symbols and should
also maintain all the nationally and internationally standers while using these symbols. Labeling
should be in English, and words indicating country of origin should be as large and as
prominent as any other English wording on the package or label.
A label is an information tag, wrapper, seal or imprinted message attached to product
• Content and give direction
• Product use
Number of packages
and size of cases
Port of entry
Types of Labeling
Brand label
• trademark or logo
Descriptive Label
• product use construction care performance,
Grade Label
• the quality of a product
Symbols for package labeling are nationally and
internationally standardized
Conclusion
• Packaging, packing, Marking & Labeling are important

• Packaging increases sales & improves
• The Federal Food and Drug Administration
The FDA administers the Federal Nutrition Labeling and EducationAct

passed in 1990, which protects consumers from deceptive labeling and
establishes standards for use of terms and health warnings

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Role of Packaging,

Marking and Labelling

Presented by- Group 8

• Protecting of products for distribution, storage, sale, and use

1955 1970 1985 2007 2013

1. Promotion & Selling of product

2. Defining product identity.

4. Ensure safe use.

5. Protecting the product.

Customer reaction to a package and brand name is an important

Packaging is sometimes used to promote an image such as prestige.

Ensure safe use

Name and address of the

Bill of lading number

Description of the material

• Marking can be included in stickers, labels, tags, or paint.

• Content and give direction

• Packaging, packing, Marking & Labeling are important

The FDA administers the Federal Nutrition Labeling and EducationAct

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