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    Social Media Marketing

    Uploaded by

    Sarika Singh Vijith
    Social media marketing involves creating tailored content for different social media platforms to drive user engagement and sharing. The main purpose is for communication and visibility of companies' products to interested and unaware users. Popular social media platforms for marketing include Twitter, Facebook, LinkedIn, Whatsapp, Yelp, Instagram, Snapchat and YouTube. Social media marketing techniques use social networks, online brand activities and electronic word of mouth. Social media also controls behavior and interactions, serving as the main internet for many. Benefits include increased brand recognition, trust, loyalty, opportunities to convert, and influence on purchase decisions.

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    © All Rights Reserved
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    Social Media Marketing

    Uploaded by

    Sarika Singh Vijith
    453 views13 pages
    Social media marketing involves creating tailored content for different social media platforms to drive user engagement and sharing. The main purpose is for communication and visibility of companies' products to interested and unaware users. Popular social media platforms for marketing include Twitter, Facebook, LinkedIn, Whatsapp, Yelp, Instagram, Snapchat and YouTube. Social media marketing techniques use social networks, online brand activities and electronic word of mouth. Social media also controls behavior and interactions, serving as the main internet for many. Benefits include increased brand recognition, trust, loyalty, opportunities to convert, and influence on purchase decisions.

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    PPT- Social media marketing

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    Social media marketing involves creating tailored content for different social media platforms to drive user engagement and sharing. The main purpose is for communication and visibility of companies' products to interested and unaware users. Popular social media platforms for marketing include Twitter, Facebook, LinkedIn, Whatsapp, Yelp, Instagram, Snapchat and YouTube. Social media marketing techniques use social networks, online brand activities and electronic word of mouth. Social media also controls behavior and interactions, serving as the main internet for many. Benefits include increased brand recognition, trust, loyalty, opportunities to convert, and influence on purchase decisions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    453 views13 pages

    Social Media Marketing

    Uploaded by

    Sarika Singh Vijith
    Social media marketing involves creating tailored content for different social media platforms to drive user engagement and sharing. The main purpose is for communication and visibility of companies' products to interested and unaware users. Popular social media platforms for marketing include Twitter, Facebook, LinkedIn, Whatsapp, Yelp, Instagram, Snapchat and YouTube. Social media marketing techniques use social networks, online brand activities and electronic word of mouth. Social media also controls behavior and interactions, serving as the main internet for many. Benefits include increased brand recognition, trust, loyalty, opportunities to convert, and influence on purchase decisions.

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    © All Rights Reserved
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    You are on page 1of 13

    Social

    Media Marketing

    Shipra Singh
    Introduction

    Social media marketing is the process of creating


    content that you have tailored to the context of each
    individual social media platform in order to drive user
    engagement and sharing.
    Purpose & Tactics of social
    media marketing

    One of the main purposes of employing social media in marketing is


    as a communications tool that makes the companies accessible to
    those interested in their product and makes them visible to those who
    have no knowledge of their products.
    1. Twitter
    2. Facebook
    3. Linkedin
    4. Whatsapp
    5. Yelp
    6. Instagram
    7. Snapchat
    8. youtube
    Marketing Techniques

    Social media marketing involves the use


    of social networks, consumer's online brand-
    related activities (COBRA) and electronic
    word of mouth (eWOM) to successfully
    advertise online.
    Role & impact of social media
    marketing on business

    • Social Media controlling our behavior and


    defining not only our interactions but our lives at
    large, is no longer a far-fetched science fiction.
    Social Media is where we live now.
    • Thanks to the smartphone revolution and falling
    telecom prices, people in the remote areas of our
    country are using Internet in some or the other
    ways. Social Media really is all the Internet that
    they know.
    Benefits of social media

    • Increased Brand Recognition


    • Establish Trust Improved brand loyalty
    • More Opportunities to Convert
    • Grow a Long-Term Audience
    • Build Brand Equity
    • It Pulls In Unexpected Customer
    • Influences Purchase Decisions
    Present Scenario of Social Media in
    Indian Context

    The Indian companies have positive approach towards


    the social media marketing because of that number of
    companies are appointed a specialized social media
    marketing experts for making their product and services
    more noticeable.

    Some of the Indian companies which are actively engage


    in social media marketing are as below.

    • Mahindra Gusto Go Gusto Rides


    • Amazon India Aur Dikhao
    • Tata Sky Daily Dillagi
    INDIAN EDUCATION INDUSTRY

    India holds an important place in the global


    education industry. The country has more than 1.5
    million schools with over 260 million students
    enrolled and about 751 universities and 35,539
    colleges. India has one of the largest higher
    education systems in the world.
    Importance of Online Marketing in
    Education Industry

    • Cost-effective
    • Enhance Brand Awareness
    • Facilitates performance tracking
    • High Conversion Rate
    • Digital Presence
    • Promote through paid channels
    • Manage online reputation
    Social Media influence on
    education

    • Connectivity
    • Coverage
    • Sharing of Knowledge
    • Parental Satisfaction
    • Competitive Advantage
    Advantages of digital marketing in
    the education sector

    • Improve profits
    • Instant feedback
    • Easy to measure results
    • Gain high conversions
    • Brand reputation
    CONCLUSION
    THANK YOU

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