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    Retail Star Bazaar New Project

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    raghvendra2309
    Star Bazaar is a hypermarket retail chain launched by Trent Ltd in Bangalore, Koramangala in 2007. It aims to provide a variety of high-quality products at low prices to middle-income customers. The store is 75,000 sq ft spread over three floors with parking. Star Bazaar also offers a loyalty program called Star Power Rewards for customers spending Rs. 500 or more. However, some customers have complained about poor customer service and a parking fee. The location also faces competition from other stores like Big Bazaar.

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    Retail Star Bazaar New Project

    Uploaded by

    raghvendra2309
    862 views19 pages
    Star Bazaar is a hypermarket retail chain launched by Trent Ltd in Bangalore, Koramangala in 2007. It aims to provide a variety of high-quality products at low prices to middle-income customers. The store is 75,000 sq ft spread over three floors with parking. Star Bazaar also offers a loyalty program called Star Power Rewards for customers spending Rs. 500 or more. However, some customers have complained about poor customer service and a parking fee. The location also faces competition from other stores like Big Bazaar.

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    Star Bazaar is a hypermarket retail chain launched by Trent Ltd in Bangalore, Koramangala in 2007. It aims to provide a variety of high-quality products at low prices to middle-income customers. The store is 75,000 sq ft spread over three floors with parking. Star Bazaar also offers a loyalty program called Star Power Rewards for customers spending Rs. 500 or more. However, some customers have complained about poor customer service and a parking fee. The location also faces competition from other stores like Big Bazaar.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    862 views19 pages

    Retail Star Bazaar New Project

    Uploaded by

    raghvendra2309
    Star Bazaar is a hypermarket retail chain launched by Trent Ltd in Bangalore, Koramangala in 2007. It aims to provide a variety of high-quality products at low prices to middle-income customers. The store is 75,000 sq ft spread over three floors with parking. Star Bazaar also offers a loyalty program called Star Power Rewards for customers spending Rs. 500 or more. However, some customers have complained about poor customer service and a parking fee. The location also faces competition from other stores like Big Bazaar.

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    Retail Term Project on

     Trent, the retail arm of the Tata


    group, launched its first
    hypermarket 'Star Bazaar' in
    Bangalore at Koramangala in Dec
    2007.
     Star Bazaar, the hypermarket format
     An unmatched array of high- retail chain of Trent Ltd, one of the four
    quality products at extremely low retailing arms of Tata group.
    prices.
     Middle income group who
    are looking for a variety of
    products at affordable
    prices, in a comfortable
    environment (specially the
    house wives).

     Location: Bangalore at
    Koramangala.
    (Across approximately 75,
    000 sq ft over three floors)
     Star Bazaar presents its exclusive loyalty program 'Star Power Rewards
    Program'. Customers who shop for Rs. 500 or more can avail free
    membership to the program.

     Members can enjoy various benefits including power points on all


    shopping, the customers get discount on the points they having in their
    membership card.

     Exclusive offers on every day purchases and advance intimation of


    promotions at the hypermarket.
     Services provided by the sales staff is not
    good enough.

     Feed back from a Customer


    “I was charged Rs. 20 as parking fee. Now I can't understand why.
    Especially when I feel they should be bending over backwards to have me
    patronize their store. Again, more so, 'cos just a few blocks away is Big
    Bazaar which has zero parking charges. Star Bazaar must realise that
    their promise of 'quality services at the lowest prices' requires them to
    not charge a genuine buyer like me“
     Spar

     Spencer's

     Big bazaar
    Ground floor
     In each and every product they provide the
    information of MRP and the price they are
    giving, which helps to compare with
    competitors.
     Promotional Pricing
     Psychological Discounting
     Special Event Pricing
     Differentiated Pricing
     Bundling
    HOME AND
    PERSONAL
    APPARELS FOOD FARM CHILL
    PRODUCE STATION

    Shampoos
    Staples
    Detergents
    Denims and Fruits Soft Drinks
    T-Shirts Ready to Eat
    Soaps
    Ready to Vegetables Packaged
    Formal Wear Juice Creams
    Cook Imported
    Casual Wear Fruits Milk Items Home
    Spices
    Cleaners
    Ethnic Wear Dairy Frozen
    Tea & Coffee
    Products Foods Utensils
    Accessories
    Ice creams Plastics
    Nightwear
    Cook wears
    Dress
    Materials Home
    Electronics

    Home
    Appliances
     Media Relations
     Through Paper
     Press Conferences and Press
    Releases (events)
     Articles/letters to editors
     Star Bazaar, Bangalore is located in
    Koramangala, Spread across approximately
    75, 000 sq ft over two floors
     providing spacious ambience with ample parking
    facilities (some 300 slots) .
     The people live in and around Koramangala are
    with the right demographic or lifestyle what
    they are targeting.
     But their location strategy has not worked as
    they are expecting because of the presence of
    Big Bazaar, one of its rival in organized retail.
     As far as work culture is concerned they don’t
    have a strong work culture.
     They don’t have any additional discount
    schemes for their employees
     More over the employees do not greet the
    customers.
     Also the knowledge of the employees is not
    up to the mark because they were not able to
    give complete information about a product.
    • Strength • Weakness

    • Quality of products • Unable to meet store opening targets


    • In-store experience • Falling revenue/sq. ft.
    • PoP Promotion • General perception
    • Brand Equity • No promotional programs as their rival stores
    • Variety of product under single roof

    • Opportunity • Threats
    • Growing organized retail industry • Competitors
    • Evolving consumer preferences • Government policies
    • Can create more awareness to the people • Unorganized Retail
    When we went to the Star Bazaar, we see many of
    their selves are empty. Which is should not be done

    Empty shelf
    The selves are should not be filled with the same kind product.
    Proper product mix should be there in the selves.

    Excessive products
    Thank You

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