Scribd
Upload
568 views

Presentation On "Indian Premier League (IPL) ": Presented By:-Praveen Mayar

The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league in India. It provides an introduction to the IPL including its founding, teams, rules, marketing strategies, benefits, and future opportunities. The IPL was established in 2008 by the Board of Control for Cricket in India and features 8 teams that play in a short tournament format. It has been very successful in attracting viewers and generating revenue for players, franchises, and the BCCI through television rights deals and sponsorships. However, it has also faced some controversies related to ownership stakes and breaches of confidentiality.

Uploaded by

Praveen Mayar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
568 views

Presentation On "Indian Premier League (IPL) ": Presented By:-Praveen Mayar

The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league in India. It provides an introduction to the IPL including its founding, teams, rules, marketing strategies, benefits, and future opportunities. The IPL was established in 2008 by the Board of Control for Cricket in India and features 8 teams that play in a short tournament format. It has been very successful in attracting viewers and generating revenue for players, franchises, and the BCCI through television rights deals and sponsorships. However, it has also faced some controversies related to ownership stakes and breaches of confidentiality.

Uploaded by

Praveen Mayar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

Presentation

on
“Indian Premier League(IPL)”

Presented By:-Praveen mayar


Content
• Introduction
• Rules
• Teams in IPL
• Marketing strategy
• Benefits from IPL
• Future opportunities
• Controversies
• My Opinion
Introduction

• IPL is the highest level of domestic professional T20 cricket


competition in India.
• Tournament started on 18 April 2008 and lasted for 46 days
with 59 matches scheduled.
• Initiated by the Board of control for cricket in india(BCCI).
• Consisting of players from different countries.
• In 2010, IPL became the first sporting to be broadcast live
on the website YouTube.
• IPL is the second highest-paid league.
Rules
• Minimum squad strength of 16 players plus one
physio and a coach.
• No more than 8 foreign players in the squad and at
most 4 in the playing XI.
• Minimum of 8 local players must be included in each
squad.
• Minimum of 2 players from the BCCI under-22 pool in
each squad
Teams
Rank Owner Franchise Brand value
1 N. srinivasan Chennai Super Kings $ 48.4mn
2 Shahrukh khan & Kolkata Knight Riders $ 46mn
juhi chawla
3 Raj kundra Rajasthan Royals $ 45.2mn
4 Vijay mallya Royal challengers banglore $ 41.9mn
5 Mukesh Ambani Mumbai Indians $ 40.8mn
6 GMR group Delhi daredevils $40.5mn
7 Bombay Dyeing Kings X1 Punjab $ 36.1mn
8 V.R. reddy Deccan chargers $ 34.4mn
Marketing strategy

• Auctioning of players
• Advertisements on TV and radio channels
• Cheerleaders
• Worldwide telecast
• Timing-evening time for the matches
• Opening and closing ceremony
Benefits from IPL
Players:
• Earn at least 2.5mn pounds or more per season
on average.
• A great stage to show case skills.

Franchisee:
• Using the cricket property to promote other
businesses.
• Prize money if the team wins.
• They earn from the share in revenue from IPL.
BCCI:
• The BCCI has already made close to US$ 1.75 billion solely
from the sale of
1. TV rights-$908million,
2. promotion-$108million and
3. franchises approximately -$700 million.

Viewers:
• Unlimited Masti and entertainment
Future opportunities
• Great opportunity for advertisers and sponsors.
• Franchises have sound investment option.
• India registered a massive 96 percent profit for both the
2008 and 2009 seasons.
• A big challenge for IPL will be how to build an international
supporter.
• There is substantial scope for growth in the international
popularity of the format.
controversies
• Minister of State for External Affairs Shashi Tharoor
owns the Kochi franchise of the Indian Premier League.
• RSW threatened to send a legal notice to Modi and
accused the IPL Commissioner of breaking the
confidentiality terms.
• Tharoor denied having a stake in the Kochi franchise,
saying he played merely a facilitator's role.
• Prime Minister Manmohan Singh promised to act
against tharoor, if necessary.
• Two teams are banned for 2011 IPL.
My Opinion
• Emerging Players got better chance to show
their capability.
• New mode of entertainment.
• The purpose of IPL being clean.
• Taken as a mode of entertainment only.
• Totally power driven game.
Thank U!!
Chill out and enjoy cricket

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy