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    MAHINDRA BCG Matrix

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    Rishikesh Raj Singh
    The BCG matrix is a framework that classifies business portfolios into four categories - stars, question marks, cash cows, and dogs - based on their relative market share and the growth rate of the industry they operate in. It uses these two factors to evaluate the potential of business brands and recommend investment strategies.

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    MAHINDRA BCG Matrix

    Uploaded by

    Rishikesh Raj Singh
    3K views3 pages
    The BCG matrix is a framework that classifies business portfolios into four categories - stars, question marks, cash cows, and dogs - based on their relative market share and the growth rate of the industry they operate in. It uses these two factors to evaluate the potential of business brands and recommend investment strategies.

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    MAHINDRA BCG Matrix

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    The BCG matrix is a framework that classifies business portfolios into four categories - stars, question marks, cash cows, and dogs - based on their relative market share and the growth rate of the industry they operate in. It uses these two factors to evaluate the potential of business brands and recommend investment strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    3K views3 pages

    MAHINDRA BCG Matrix

    Uploaded by

    Rishikesh Raj Singh
    The BCG matrix is a framework that classifies business portfolios into four categories - stars, question marks, cash cows, and dogs - based on their relative market share and the growth rate of the industry they operate in. It uses these two factors to evaluate the potential of business brands and recommend investment strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    BCG Matrix

     BCG matrix is a framework created by


    Boston Consulting Group to evaluate the
    strategic position of the business brand
    portfolio and its potential.
      It classifies business portfolio into four
    categories based on industry
    attractiveness (growth rate of that
    industry) and competitive position (relative
    market share).
     It uses relative market share and industry
    growth rate factors to evaluate the
    potential of business brand portfolio and
    suggest further investment strategies.

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