Eship 1

SESSION 01 & 02
Entrepreneurship and Innovation Management
Program Title: Post Graduate Diploma in Management

Course Title: Entrepreneurship and Innovation
Management
Number of Sessions: 32
Session Duration: 75 minutes
Total Class Hours: 40 hours
Credit: 3
Part Unit Topic
I ENTREPRENEURSHIP AND YOU
Understanding Entrepreneurship: Concept of Entrepreneur

I and Entrepreneurship, Characteristics of entrepreneurs,
Functions of entrepreneurs, Types of entrepreneurs, Reasons
for growth of entrepreneurs, Reasons for entrepreneurial
failure, Concept of Intrapreneurs, Difference between
Intrapreneurs and Entrepreneurs
II Doing Business in India: Problems to do the business in
India, Types of ownership, Regulations follow to do the
business in India
III Entrepreneurs and Their World: Business eco-system,
Entrepreneurial environment, Importance of network,
Entrepreneurial network
II BUILDING THE BUSINESS
IV Idea Generation and Creating the Concept Statement: Sources for
generating ideas for new ventures, Innovations in business
V Making a Business Plan: What is business plan? Uses of business plan,

Steps in writing business plan, Kinds of business plan
VI Entrepreneurial Strategies: Defy Competition and Enter the Market:

Product or service innovation, Process and concept innovation, Risk
associated with various entrepreneurial strategies
VII Creating New Products and Services: Common reason to fail the new
product or service
III EXTERNAL ENVIRONMENT AND COMPETITIVE
LANDSCAPE
VIII Building a Strategy: Understand the Industry and Competition
IX The Market and Customer Groups

IV GROWTH AND EXIT STRATEGIES
X Growth: Diversification, Joint Ventures, Acquisitions, Mergers,
Franchising
XI Exit Strategies: Reason for exit

V Practical: The student can perform the following according to the
instruction of the faculty in charge: Do the idea generation exercise and
make a business plan and make group presentations in the class.
ASSESSMENT PLAN:
Timing Mode Marks
During the 1. Startup Market Study Report 50 (15+10+25)

term Submission=15 marks (sub
tentatively 3rd week, Feb 2020)
2. Group Case Analysis written
submission=10 marks (sub
tentatively 1st week, Mar 2020)
3. Group Presentations on B-Plan for
MNCs =25 marks (sub tentatively 4th
week, Mar 2020)
End of the Written Test 50

term
ENTREPRENEURSHIP AND YOU
Understanding Entrepreneurship: Concept of
Entrepreneur and Entrepreneurship
It is the process of

creating something new

by devoting...

by assuming certain ... risks

and receiving some ... Rewards
“It is the process of creating something new, with value,

by devoting the necessary time and effort assuming the
accompanying financial, psychic, and social risks, and
receiving rewards of monetary and personal satisfaction
and independence”
Hisrich and Peters, Entrepreneurship, pg 10
What is entrepreneurship ?
“It is the process of creating something new, with value, by
devoting the necessary time and effort assuming the accompanying
financial, psychic, and social risks, and receiving rewards of
monetary and personal satisfaction and independence”
Hisrich and Peters, Entrepreneurship, pg 10 CREATING VALUE

Concept of Intrapreneurs, Difference
between Intrapreneurs and Entrepreneurs
Doing Business in India: Problems to do the
business in India
• Land acquisition in India • Recruitment in India
• Construction permits • Taxation systems in India
• Electricity • Credit and funding
• Infrastructure availability in India
• Registering property • Risk of bribery and
• Investor protection and corruption
enforcing contracts • Price sensitivity
• Exports and imports • Business meetings
• Intellectual property • Resolving insolvency
protection
Types of ownership,
Regulations follow to do
the business in India
(handouts)
Entrepreneurs and Their World: Business eco-
system, Entrepreneurial environment
• Entrepreneurial Environment is a combination of factors

that play a role in the development of entrepreneurship.
• First, it refers to the overall economic, socio-cultural, and
political factors that influence people’s willingness and
ability to undertake entrepreneurial activities.
• Second, it refers to the availability of assistance and
support services that facilitate the start-up process.
Entrepreneurial network

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SESSION 01 & 02

Entrepreneurship and Innovation Management

Program Title: Post Graduate Diploma in Management

Understanding Entrepreneurship: Concept of Entrepreneur

V Making a Business Plan: What is business plan? Uses of business plan,

VI Entrepreneurial Strategies: Defy Competition and Enter the Market:

IX The Market and Customer Groups

XI Exit Strategies: Reason for exit

During the 1. Startup Market Study Report 50 (15+10+25)

End of the Written Test 50

“It is the process of creating something new, with value,

devoting the necessary time and effort assuming the accompanying

financial, psychic, and social risks, and receiving rewards of

monetary and personal satisfaction and independence”

Hisrich and Peters, Entrepreneurship, pg 10 CREATING VALUE

• Entrepreneurial Environment is a combination of factors

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