Integrated Maketing Plan and Presentation: Submitted By:-Ramandeep Kaur Geetka Sharma

I N T E G R AT E D M A K E T I N G P L A N
A N D P R E S E N TAT I O N
SUBMITTED BY:-
Ramandeep Kaur
Geetka Sharma
Company Name:-
Arbik Kebabs is a restaurant where everyone
enjoy delicious food located at Rodney street,
Wellsford, Auckland. It’s a beautiful
destination for everyone to enjoy different
types of food there with a variety of taste and
cuisines. Its depicts the history and culture of
middle east. It provides fresh, economical and
healthy food within a few minutes.
What we Sell:- Our company trades in Kebab on Salad, Kebab
on Rice, Burger, Large Burger Combo, Baklava,
Seekh Kebab, Fried Chicken, Fried Chips,
Firewood Pizza.
Objective:-
1. To provide healthy food with a great taste.
2. Provide education to customer about new products.
3. Aware more consumer about our brand.
4. To build a long term relationship with our customers.
5. To increase sale and revenue.
6. To share our experience on social networks.
7. To get online feedback from customers.
8. To improve brand perception.
9. Increase traffic online as well as offline
Key platforms use for Content Marketing:-
Content marketing is a technique which provide relevant , valuable and clearly
defined information about business to the valuable customers so that they take
profitable action. Arbik Kebab use social networking as the platforms for our content
marketing.
 We post pictures of our restaurant to Facebook, Instagram, Snapchat, WhatsApp
and Twitter about the recipes and every new thing which is introduce in our
restaurant. This helps our restaurant to increase the awareness among customers
about new thing and they will try new things which is helpful for us.
 We post videos of cooking tips, ingredients of the recipes to the YouTube people
follow that videos for their own purpose. With this people post comments about
suggestions in new things we use that comments as a feedback and change
according to the preference of the customers.
 We sent mail through Gmail to our existing customers about discount, promotions
and getting feedback through Gmail about the customer experience related to the
visit. Feedback is mandatory for every business where it is small or larger business.
Feedback provides necessary solution about the our problem we can change
according with the feedback.
 we provide relevant content about our restaurant to the customer so that they can
share that content with others too that helps us to increase our sales and revenue.
This is called mouth to mouth publicity. Which is only depends upon the existing
customer how they present our content to others.
Competitors:-
1. Subway:- is a privately held American fast food restaurant franchise that primarily
sells submarine sandwiches (subs) and salads.
2. New Garden Takeaways:- is a Chinese, Fast Food restaurant specifically for

takeaway no place of sitting.
3. Wellsford bakery:- is place for Breakfast, Takeaway, Outdoor Seating, Desserts and
Bakes.
4. Ready Roast:- is restaurant for British, Fast Food for takeaway no sitting available.
Challenges:-
1. The first challenge we faced is we don’t have a Takeaway facility with us.
2. Its not a hustle bustle place as compare to the cities so there is a lack of
customers.
3. The main challenge for every business is trend which is dynamic so we have to
change the taste every time with the trend.
4. We don’t have home delivery option with us.
5. We don’t deal in desert as wills ford bakery do.
6. Our competitor are able to get online feedback from their customer which is very
beneficial for them to change according to the preferences of their customer.
Strength Weakness
 We provide immediate and fresh food  We are not providing takeaways.
 We have a cooperative staff  We only provide non-vegetarian food.
 What are we made we promote that’s food on the  Our shop is not open after 9o’clock.
social sites as well.
 We give offers to our regular customers through
Email.
SWOT
ANALYSI
S
Opportunity Threat
 Providing takeaway and drive thru as others do.  Opening of new restaurant in our area.
 Require a website for promotion of our products.  Rising price of certain foods.
 Good presentation of food  With the passage of time taste of customer changed.
Role of Content Marketing:-
Content market plays a vital role in every business where it is a small one or
large one.
 Create a link with customer:- Content marketing helps to maintain a link

with valuable customers who are the main assets of any business. With the
use of content a business teach the customer about the new recipes, cooking
tips and provide useful information about the promotions and discounts.
 Increase brand awareness:- Another role of content marketing for a
business is it helps in increase the brand awareness among the customer. It
helps to maintain the brand loyalty & perception among the customer. With
the use of this most people will know about the brand and it helps in increase
the sales and revenue.
 People can share the content :- The provided content is easily accessible and
shareable with everybody. People can use our content to know what recipes we are
provided and tell others about business. It build trust among the peoples.
 Helps the outsiders to discover:- Content marketing helps the outside customers
to find the restaurant by using the content of the business.
 Provide a resource to customer:-Content marketing provide a resource to its
customer with use of this resource customer can take action by visiting to the
business as well as purchase something.
 Short and long term effect:- helps in providing a short term and long term effect
on the business. E.g. in short term people visiting many times to buy something and
increase the sales but for the long term this helps in increase the brand loyalty,
perception and awareness.
Achievements through Content Marketing:-
1. Increase in customer traffic:- with the use of content marketing there is an
increase in the numbers of customers because more or more new customers join our
business through online and provide there feedback and preferences.
2. Increase in sales and revenue:- our company sales is increase as people aware of
our brand so they just want to try our brand through content which we provided.
After that they like our kebabs and we gain more or more profit and satisfy our
customers.
3. Provide according to the feedback:- with the use of content marketing we will
get feedback from our customers so this will help us to change in the recipes or
some ingredients. With the use of this we meet with the requirement of our
customers.
4. Successful in maintain a relationship with customers:- with this we make a
successful link with our customers we talk with them, share experience with them
and they also share new experience with us. We post photographs of our customers
on the social sites how they enjoy our food.
5. Increase brand awareness:- now our brand is also known by new more
customers or travellers with the use content marketing. Travellers also want to find
out where is Arbik Kebab because of the valuable content which we provide on
the internet.
Buyer Persona 1
Name & Identity

• Aman Saini
• Admin Assistant at Immigration Centre
Demographics
• 30 years
• Earns $40,000 Per annual
Values & Motivations
• Good Customer service
• Good consumer behaviour
• Looking for good place to eat
Challenges or pain points
• Waiting time
• Not appropriate time
• Budget
Interests & Activities
• Have some family time
• Try something different
• To spend quality time.
Media Consumption
• Online vouchers
• Advertisement outside the organisation
• Mouth to mouth publicity
• I-pot for online feedback
Buyer Persona II
Name & Identity

 Mr. Donald
 K-Mart Mall
Demographic details
 28 years
 Married
 Earns $ 37,000 per year
Values & Motivations
 Visit temple regularly
 Believes in unity
 Peace of mind
Challenges and/or pain points
 Give instructions to his employees so that they can done their work
accurately.
 There are variety of fresh and tasty kebabs
 One would collect prompt food from here.
Barriers to purchase
 On the weekends there is too much hustle bustle in the shop.
 Sometimes its difficult to reach because of traffic.
Interests & Activities
 Interesting in watching movies.
 Going for a party at weekends.
Media Consumption
 Have a keen interest for Facebook and always on internet
about online buying.
 Always spent most of the time social sites and try to grab
new opportunities about online marketing.

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I N T E G R AT E D M A K E T I N G P L A N

2. New Garden Takeaways:- is a Chinese, Fast Food restaurant specifically for

 Create a link with customer:- Content marketing helps to maintain a link

Name & Identity

Name & Identity

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