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    Rolex

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    Shweta Nair
    Rolex is a Swiss luxury watch manufacturer founded in 1905. It produces around 2,000 watches per day and generates $3 billion in annual revenue. Rolex is known for its innovative watches like the first automatic day-date watch and first 100m waterproof watch. It focuses on high-end customers and markets watches as status symbols. Rolex competes with other luxury brands like Richemont and Swatch Group and maintains a 36% market share through its prestigious brand image and emphasis on quality and craftsmanship.

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    Rolex

    Uploaded by

    Shweta Nair
    7K views20 pages
    Rolex is a Swiss luxury watch manufacturer founded in 1905. It produces around 2,000 watches per day and generates $3 billion in annual revenue. Rolex is known for its innovative watches like the first automatic day-date watch and first 100m waterproof watch. It focuses on high-end customers and markets watches as status symbols. Rolex competes with other luxury brands like Richemont and Swatch Group and maintains a 36% market share through its prestigious brand image and emphasis on quality and craftsmanship.

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    Rolex is a Swiss luxury watch manufacturer founded in 1905. It produces around 2,000 watches per day and generates $3 billion in annual revenue. Rolex is known for its innovative watches like the first automatic day-date watch and first 100m waterproof watch. It focuses on high-end customers and markets watches as status symbols. Rolex competes with other luxury brands like Richemont and Swatch Group and maintains a 36% market share through its prestigious brand image and emphasis on quality and craftsmanship.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    7K views20 pages

    Rolex

    Uploaded by

    Shweta Nair
    Rolex is a Swiss luxury watch manufacturer founded in 1905. It produces around 2,000 watches per day and generates $3 billion in annual revenue. Rolex is known for its innovative watches like the first automatic day-date watch and first 100m waterproof watch. It focuses on high-end customers and markets watches as status symbols. Rolex competes with other luxury brands like Richemont and Swatch Group and maintains a 36% market share through its prestigious brand image and emphasis on quality and craftsmanship.

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    | 

    

    |  

        
     | 
      
    Flow of Presentation
    h Introduction
    h Company·s Innovation
    h Watch Models
    h Potential Customers
    h Competitors
    h Product Life cycle
    h Branding
    h POD
    h POP
    Introduction
    h Rolex is a Swiss manufacturer of high-
    quality, luxury wristwatches
    hIt was founded by Hans Wilsdrof in 1905

    hIts headquarters are at Geneva,


    Switzerland
    hThese watches are popularly known
    as status symbols
    Contd«

     Business Week magazine ranks Rolex


    #71 on its 2007 annual list

     It produces about 2,000 watches per


    day, generating revenues of around
    US$3 billion.
    Company·s Innovation
    The company·s innovations are:

     The first wristwatch with an automatically


    changing day and date on the dial (Rolex Day-
    Date).

     The first wristwatch case waterproof to 100 m


    (330 ft) (Rolex Oyster Perpetual Submariner,
    1953).
    Contd«
     The first wristwatch to show two time
    zones at once (Rolex GMT Master,
    1954).

     The first watchmaker to earn


    chronometer certification for a
    wristwatch.
    Disposable Income
    Luxury Market

    Swiss Made

    The World of Rolex

    Prestige Sports
    Luxury Adventure
    Corporate Success Symbol
    Watch Models
    Rolex has three watch lines:

    h Oyster Perpetual

    hProfessional

    hCellini ( Rolex's line of 'dressy' watches)

    The primary bracelets for the Oyster line :

    h Jubilee

    hOyster

    hPresident
    Potential Customers

     Creamy customers looking for a high


    end luxury watch with a status symbol

     Worn by people of age 30 and above


    Competitors

    3 Leading Companies:
    Rolex
    Richemont
    Swatch group

     Rolex is having 36% of market share

     64% includes Lacoste, Dior,


    Richemont, Swatch
    Product Lifecycle
    Current stage
    Distribution Strategy
    MANUFACTURING UNITS

    REGIONAL CENTRES

    AUTHORISED DEALERS
    Brand Prism - Rolex
    (   

           


            
          

     

        


     
     
     
     

    K  
       
    
    Brand Strategy
     A brand building strategy--No to
    "Second Lifeµ

     Rolex does not allow the sale of its


    watches in the virtual world
    Umbrella Branding Stage
    v |  | ! " # ! |  

    | $%& )  ! * v


    '  (  
    
    |+* %&(& ) -    . ) 
    (,!  |    ,# !
     |  

    .&/ & %0&(  v  2


    ! & ( 3!
    1
    |  & %&(  3 5  
    4 0&1(
    ,!
     6 1 %0(  2&  -" 
    &1( , 
    1
    Brand Benefits
     Sign of status, success and flair

     Unmatched Swiss craftsmanship

     Global recognition

     Quality par excellence

     Legacy of fine watch making over 100


    years
    —  !   
    Rolex vs TAG Heuer

    Points Of Differentiation:

     Quality / Value

     Diamonds

     Movement

     Appearance

    Cost
    Rolex vs TAG Heuer
    Points Of Parity:

    Luxury Swiss watches.

    Quartz and mechanical versions.

    2-3 year warranty


    Thank You
    Rolex ² Obsession with perfection

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