Marketing Research: Chapter 5: Sampling Theory & Sampling Techniques
Marketing Research: Chapter 5: Sampling Theory & Sampling Techniques
Marketing Research: Chapter 5: Sampling Theory & Sampling Techniques
Example: Determine the Population, Target Group, Sampling Unit and Sample
For a study on Mobile Phone Usage
Example: Determine the Population, Target Group, Sampling Unit and Sample
For a study on Consumer Refrigerators
Example: Determine the Population, Target Group, Sampling Unit and Sample
For a study on Bicycle Manufacturers
Sampling
Techniques
Probability
Sampling Techniques
Non Probability
Sampling
Techniques