Neurolinguisti C: Laura Alejandra Tovar Patiño Maria Camila Cuellar Polo

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NEUROLINGUISTI

C
LAURA ALEJANDRA TOVAR PATIÑO
MARIA CAMILA CUELLAR POLO
WHAT´S
NEUROLINGUISTIC?
is the study of the neural mechanisms
in the human brain that control the
comprehension, production, and
acquisition of language. As an
interdisciplinary field,
neurolinguistics draws methods and
theories from fields such as 
neuroscience, linguistics, 
cognitive science, 
communication disorders and 
neuropsychology. 
WHAT IS NLP FOR?
Neurolinguistic Programming is a tool
that, if well developed, improves
working life and interpersonal
relationships. Also, and above all, it
helps to deprogram limiting behaviors
and moods.

This is how the person can learn to


modify certain thoughts and behaviors;
Those that affect you in any area of
your life; In other words, it can be used
to learn to respond positively to stimuli
that generate negative emotions.
TECHNIQUES
The techniques used in NLP allow the
individual to learn to develop in favor of their
objectives, from which some feel a call to be
the ones who lead others to these optimal
states of new consciousness, which become
coaches with advanced NLP, where they
align the goals and objectives of people or
groups with tools acquired in Freely, under
the structure of Neurolinguistic
Programming.

In this way, the individual can use


communication by transferring her positive
thoughts to her verbal and body language. In
addition, these tools stimulate creativity and
motivation to achieve personal goals
effectively and without suffering in conflict
situations.
HOW TO APPLY NLP TECHNIQUES?

• Listen, observe, copy and then guide: If you are talking to another person listen and observe what he
says and how he says it, you can copy it to gradually introduce changes to guide that person.

• Bet on positive language: Analyze the language you use every day, and observe all the negative things
you say about yourself, the "no" or "but" you use when you write or speak. Replace negative phrases with
positive phrases, replace “but” with “and”, learn not to say negative things about yourself and discover
your full potential.

• Use anchors: Remember a beautiful and pleasant moment in your life, visualize it, remember who you
were with, how it smelled, what music was playing, what you saw, what was said, everything.
HOW CAN
NEUROLINGUISTIC
PROGRAMMING BE
IMPLEMENTED IN
MARKETING?
In companies, the application of techniques
in marketing and sales actions can bring
significant benefits, such as improving
customer relationships, optimizing
marketing strategies, improving the
argumentative communication process,
increasing conversion rates and, of course,
sales.
WHAT GOALS CAN I REACH WITH NLP?

NLP can help you in many aspects of your life, both personal and professional, and you can achieve various
objectives such as the following:

• You will know yourself better. NLP will help you to dive inside yourself, to know how you behave and
why and, above all, to recognize what you can change. Knowing yourself will allow you to help other
people get to know and motivate themselves.

• You will learn to identify the schedules of successful people and yours. When you take a closer look at
people who are successful in communicating and relating, you learn what their schedules are.
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