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    SMS Marketing: by Arunava Dhar Employee ID: CD1995

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    Arunava Dhar
    SMS marketing involves businesses sending targeted text messages to customers who have opted in. These messages are limited to 160 characters and are used to promote products/services or provide transactional updates. To be effective, SMS marketing must have customer permission, follow best practices like timing of messages, and include an opt-out option. It is a highly effective marketing channel due to the ubiquity of smartphones and its ability to instantly reach customers anywhere.

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    SMS Marketing: by Arunava Dhar Employee ID: CD1995

    Uploaded by

    Arunava Dhar
    77 views12 pages
    SMS marketing involves businesses sending targeted text messages to customers who have opted in. These messages are limited to 160 characters and are used to promote products/services or provide transactional updates. To be effective, SMS marketing must have customer permission, follow best practices like timing of messages, and include an opt-out option. It is a highly effective marketing channel due to the ubiquity of smartphones and its ability to instantly reach customers anywhere.

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    SMS Marketing

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    SMS marketing involves businesses sending targeted text messages to customers who have opted in. These messages are limited to 160 characters and are used to promote products/services or provide transactional updates. To be effective, SMS marketing must have customer permission, follow best practices like timing of messages, and include an opt-out option. It is a highly effective marketing channel due to the ubiquity of smartphones and its ability to instantly reach customers anywhere.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    77 views12 pages

    SMS Marketing: by Arunava Dhar Employee ID: CD1995

    Uploaded by

    Arunava Dhar
    SMS marketing involves businesses sending targeted text messages to customers who have opted in. These messages are limited to 160 characters and are used to promote products/services or provide transactional updates. To be effective, SMS marketing must have customer permission, follow best practices like timing of messages, and include an opt-out option. It is a highly effective marketing channel due to the ubiquity of smartphones and its ability to instantly reach customers anywhere.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12
    At a glance
    Powered by AI
    The key takeaways are that SMS marketing involves sending promotional or transactional messages to opt-in customers via text, with a maximum of 160 characters. It is an effective digital marketing tool.

    The two types of SMS marketing messages are promotional SMS, which are used to promote products or services, and transactional SMS, which are used to update customers about product or service information.

    Some benefits of SMS marketing include increasing foot traffic, sales and customer base, rewarding loyal customers while creating new ones, establishing a strong personal connection with customers, keeping customers in the loop, and having a higher conversion rate at a lower cost than other digital marketing campaigns.

    SMS Marketing

    By
    Arunava Dhar
    Employee ID: CD1995
    A Brief Overview
    • SMS marketing, also known as text message marketing,
    is a method by which businesses and organizations send
    out specials, coupons, promotions, alerts, and more via
    highly targeted, permission-based, opt-in text messages.
    • These messages are limited to a max of 160 characters.
    • 2 types:
    – Promotional SMS: to promote my product or service
    – Transactional SMS: to update customers about the product or
    service information
    Rules and Best Practices
    • Must receive permission from customers to send
    messages
    • Need to be very mindful of the timing ( best 9 AM to 9
    PM )
    • Must include the company’s name in the message
    • Best use in complementing the rest of digital marketing
    strategy
    • Always include option for opting out
    Why is SMS Marketing Effective
    • Ubiquity of Smartphones
    • Mass communication tool
    • Instant: Sending and receiving is a matter of time
    • Trackable: track and improve
    • Closes the email marketing loop : instant notification over
    long form content
    • Great for emerging market: best for places where data is
    expensive and wifi is not available
    Benefits
    • Increase foot traffic to the business
    • Increases sales and customer base
    • Reward loyal customers while creating a new one
    • Establish a strong personal connection with my customers
    • Customers stay in the loop in the business
    • More conversion with respect to any other digital
    marketing campaign
    • Lower cost with more conversion rate
    Functions
    • Announcing product launches
    • Short term promotions like coupons and offers for retail
    and e-commerce businesses
    • Urgent updates about events or customer orders
    • Appointment reminders
    • Internal alerts
    • Event notifications
    • Emergency updates
    Industries which are Most Benefited
    • Education
    • Healthcare
    • Service related industry
    • Retail
    • Entertainment
    • Restaurants and food vendors
    • Real estate brokers and agents
    • Online companies
    • Media
    SMS Market in India

    • As of 2019, it’s a business worth more than


    $500 million with about 22 billion
    messages travelling on telecom networks
    every month.
    • The app-to-person (A2P) SMS segment
    has seen a surge
    • Adoption across verticals including
    marketing, banking, and retail for OTP
    (one-time-password) confirmations,
    transaction alerts, notifications, branding
    and marketing are on the rise
    • Since operators charge more from the
    Key Players in SMS Market in India
    • Textlocal
    • Kaleyra
    • Spring Edge
    • GupShup
    • mGage
    • Digimiles
    • Msg91
    • Kapsystem
    • 2Factor
    • Wegus Infotech
    THANK YOU
    • https://www.kaleyra.com/blog/messaging/top-10-bulk-sms-gateway-service-p
    roviders-in-india/
    • https://callhub.io/text-message-marketing-statistics/
    • https://callhub.io/text-message-advertising/
    • https://www.matrixbricks.com/sms-marketing/
    • https://www.quora.com/How-can-I-do-SMS-marketing-in-india
    • https://economictimes.indiatimes.com/industry/telecom/telecom-news/sms-
    still-alive-and-kicking-on-back-of-applications/articleshow/69899251.cms?
    from=mdr#:~:text=They%20charge%20the%20app%20companies
    %2010%20paise%20per%20message%20terminating,Rs
    %201%2C457%20crore)%20in%202017.
    • https://www.financialexpress.com/brandwagon/why-text-messaging-is-yet-to-
    be-used-inventively-in-india/1741206/
    • https://www.slicktext.com/sms-marketing-guide/sms-marketing-overview.php
    #:~:text=SMS%20marketing%2C%20also%20known%20as,%2C%20opt%2
    Din%20text%20messages
    .

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