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    Packaging &: Labeling

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    Neeraj Garg
    This document discusses packaging and labeling. It defines packaging as designing and producing containers for products, and identifies its five key functions: promoting and selling products, defining identity, providing information, expressing customer needs, and ensuring safe use. The document also discusses the different types of packaging (primary, secondary, shipping), qualities of good packaging, and functions and types of labeling including brand, descriptive, and grade labels.

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    © All Rights Reserved
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    Packaging &: Labeling

    Uploaded by

    Neeraj Garg
    12 views9 pages
    This document discusses packaging and labeling. It defines packaging as designing and producing containers for products, and identifies its five key functions: promoting and selling products, defining identity, providing information, expressing customer needs, and ensuring safe use. The document also discusses the different types of packaging (primary, secondary, shipping), qualities of good packaging, and functions and types of labeling including brand, descriptive, and grade labels.

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    PL

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    This document discusses packaging and labeling. It defines packaging as designing and producing containers for products, and identifies its five key functions: promoting and selling products, defining identity, providing information, expressing customer needs, and ensuring safe use. The document also discusses the different types of packaging (primary, secondary, shipping), qualities of good packaging, and functions and types of labeling including brand, descriptive, and grade labels.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    12 views9 pages

    Packaging &: Labeling

    Uploaded by

    Neeraj Garg
    This document discusses packaging and labeling. It defines packaging as designing and producing containers for products, and identifies its five key functions: promoting and selling products, defining identity, providing information, expressing customer needs, and ensuring safe use. The document also discusses the different types of packaging (primary, secondary, shipping), qualities of good packaging, and functions and types of labeling including brand, descriptive, and grade labels.

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    © All Rights Reserved
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    You are on page 1of 9

    PACKAGING

    &

    LABELING

    1
    What is the Fifth P?

    Packaging, sometimes called the


    fifth P, is all the activities of
    designing and producing the
    container for a product.

    2
    Functions of Packaging

    1. Promoting and Selling the Product

    2. Defining Product Identity

    3. Providing Information

    4. Expressing Customer Needs

    5. Ensure Safe Use

    6. Protecting the Product


    3

    The Keys to Product Packaging


    TYPES OF PACKAGING
    • PRIMARY

    • SECONDARY

    • SHIPPING

    4
    QUALITIES OF GOOD PACKAGING

    • ATTRACTIVE APPEARANCE.

    • CONVENIENT FOR STORAGE & DISPLAY.

    • SHIELD AGAINST DAMAGE OR SPOILING.

    • PRODUCT DESCRIPTION SHOWN ON THE


    PACKAGE.

    5
    Labeling

    A label may be a part of package or it may be a


    tag attached to the product.

    The labels perform a descriptive function relating


    to a product’s source, its contents, important
    features and benefits, use instructions, cautions or
    warnings, storage instructions, batch number,
    date of manufacture, and date of expiry.

    6
    Functions of Labels

    Identifies

    Grades

    Describes

    Promotes

    7
    TYPES OF LABELING

    8
    Types of Labeling

    Brand
    Brand Brand
    Brand applied
    applied
    to
    to the
    the product
    product

    Descriptive
    Descriptive Gives
    Gives information
    information

    Grade
    Grade Judged
    Judged quality
    quality

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