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    BMW

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    Shiba Bhutani
    WEAKNESSES with respect to the economic class PRICE is BMW s biggest weakness They don t have many service centers or authorized mechanics easily available in India. Despite economic slowdown, the Indian automobile sector is expected to see high growth in coming years.

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    BMW

    Uploaded by

    Shiba Bhutani
    122 views27 pages
    WEAKNESSES with respect to the economic class PRICE is BMW s biggest weakness They don t have many service centers or authorized mechanics easily available in India. Despite economic slowdown, the Indian automobile sector is expected to see high growth in coming years.

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    WEAKNESSES with respect to the economic class PRICE is BMW s biggest weakness They don t have many service centers or authorized mechanics easily available in India. Despite economic slowdown, the Indian automobile sector is expected to see high growth in coming years.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    122 views27 pages

    BMW

    Uploaded by

    Shiba Bhutani
    WEAKNESSES with respect to the economic class PRICE is BMW s biggest weakness They don t have many service centers or authorized mechanics easily available in India. Despite economic slowdown, the Indian automobile sector is expected to see high growth in coming years.

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    Attribution Non-Commercial (BY-NC)
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    Download as ppt, pdf, or txt
    of 27

    Introduction

     Bayerische Motoren Werke AG


    (English: Bavarian Motor Works)
     Founded:- 1916
     Headquarters:-Munich-Germany
     Key person:-Nobert Reithofer (CEO &
    Chairman of Board of Management)
     Industry:-Automotive Industry
     Products:- Automobiles, motorcycles
     Employees:-100,040 (2008)
     Subsidiaries:-Rolls-Royce Motor
    Cars
    Different Models
     1 Series
     3 Series
     5 Series
     6 Series
     7 Series
     X3
     X5
     X6
     Z4
    STRENGHTS
     One of the BIGGEST and the BEST car
    company in the world.
     BMW Group is committed to the very highest
    in quality for all its products and services.
     Design less-polluting car
     charter member of the U.S. Environmental
    Protection Agency's (EPA)
     BMW has strongly influenced consumers
    through media and film industry.
    WEAKNESSES
     With respect to the economic class PRICE is
    BMW’s biggest weakness

     They don’t have many service centers or


    authorized mechanics easily available in India.
    Opportunities
     GOVERNMENT INITIATIVES
    Reduction in excise and custom duties

    Provision for one time public investment


    of Rs. 1,718 crore to the national
    automotive testing
    Also to invest 450 billion dollars in
    infrastructure and modernizing road
    networks
    THREATS
     Other companies with cheaper hatchback
    models which are more affordable by common
    man.

     People who can afford the BMW hatchback


    can instead buy SUV’s of other companies for
    almost the same rate.
    BMW X6 
     Assembly:-Spartanburg, South
    Carolina,United States
     Class:-Mid-size luxury Sports
    Activity Coupé
     Body style(s):-4-door BMW Sports
    Activity Series
     Engine(s):-
    3.0 L 306 PS (225 kW) I6 Twin
    Turbo
    4.4 L 407 PS (299 kW) V8 Twin
    Turbo
    3.0 L 235 PS (173 kW) I6 diesel
    3.0 L 286 PS (210 kW) I6 diesel
    Twin Turbo
     Transmission(s):-6-speed automatic
     Wheelbase:-2933 mm (115.5 in)
     Length:-4877 mm (192 in)
     Width:-1979 mm (77.9 in)
     Height:-1696 mm (66.8 in)
    It’s a good idea for the upcoming
    times
     Indian automobile industry on a new growth
    trajectory
     Large middle class population, growing
    earning power and strong technological
    capability have been boosting automobile
    demand for the past few years.
     Despite economic slowdown, the Indian
    automobile sector is expected to see high
    growth in coming years.
    WHO WILL BUY
    IT??
    Main targets should be the
    upper middle class.
    WHERE WILL THEY
    BUY THE CAR??
    Besides Kolkata it should work in
    Chennai, Delhi, Bangalore
    and also in upcoming parts of
    Haryana.
    OUR TAKE ON
    THEIR TIMING……..
    Recession !!!!!
     Global recession has devastated the global auto
    industry with pinching effects on the Indian auto
    industry
     Sales have fallen down for every automobile company.
     also the recent Mumbai terror attack and the
    cyclonic rain in South India have added to the
    woes of automobile companies.
    Domestic Market Share for 2008-09

    Passenger
    15.96%
    Vehicles

    Commercial
    3.95%
    Vehicles

    Three Wheelers 3.6%

    Two Wheelers 76.49%

     
    13% maruti udyog

    16%
    hyundai
    52 motors
    % tata motors

    19
    others
    %
    Maruti Udyog Limited
     Established in Feb 1981 with 18.28% share by
    Government of India and 54.2% by Suzuki of
    Japan.
     Maruti is the biggest car manufacturer in India
    and leader in small car segment. It is the
    largest passenger vehicle company.
     Models: 800, Omni, 1000, Alto, Esteem,
    Baleno, Gypsy, Swift, WagonR, Versa and
    Grand Vitara.
    Do we think if there's a
    market for such cars in
    India???
    And should the dealers
    invest in it??....
     BMW has an average growth rate of 40% per
    annum.
     It has sold about 70 cars last year.
     Basically there is a sector in India that prefers
    to buy BMW cars and can afford to buy
    them…
    GROUP 2
     Surya
     Chandani
     Liza
     Jesseco
     Carl
     Shiba

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