Marketing PPT

mulTI SPORT
COMPLEX
BUSSINESS PLAN
MADE BY:
DEBARSHI PALIT(17)
SANDEEP KUMAR(53)
JITENDRA KUMAR(33)
MRINAL PANDEY RAJAN(28)
Executive Summary
 There are currently no other sports facilities like this one
anywhere in Ranchi. This plan will be used to define the
scope of our services, as well as a means of gaining the
necessary investments to open the facility. The keys to
success are our ability to market effectively, creating an
unmatched "cool" atmosphere where people will like to
spend there time and would like to invest in playing as well
as learning something new.
 The sports and fitness club industry is a booming business
that produced over $10.6 billion last year and is projected
to continue its current trend.
OBJECTIVES
The main objectives for The Multi sports
complex are as follows:
 Organize and develop various sports leagues and
market them effectively so as to fill them to
capacity.
 Sponsor and/or support for community events in
our first year of operation.
 Show at least a 5% return to investors in the first
year of operation.
Mission
 The Multi sports complex is a fitness complex designed to be
used by the residents of Ranchi and the surrounding areas. It
is our mission to provide the best programs, staff, and
equipment, to fully meet the various sports and fitness needs
of our members, while generating a profit for the owners and
investors. Besides providing an excellent value to our
customers, The complex is determined to create an
unmatched sporting atmosphere that will add to the
enjoyment of every member and employee of the facility.
Dedicated to the community, The Multi sports complex strives
to support and sponsor community events, as well as host
them whenever possible. Our hope is that through the use of
our facility, members' enjoyment and appreciation for sports,
fitness, and for life will be enhanced.
KEYS TO SUCCESS
The Keys to Success for The Multi sports complex are as follows:
 Marketing: We must make The Multi sports complex a common name in

the Ranchi and creatively market our services to each of our market
segments.
 Atmosphere of facility: By creating an unmatched "cool" atmosphere in
The Multi sports complex through the use of first class equipment,
floors, colors, and big screen TVs, people will want to frequent our
facility often and our ability to retain members will be enhanced.
 Knowledgeable/qualified staff and management: By providing the users
of the facility with knowledgeable and qualified staff who show genuine
concern for the patrons, people will feel comfortable and confident that
The Multi sports complex can meet all of their sport and fitness needs.
Company Summary
The Multi sports complex is a new multisport complex that will
provide both members and casual users an opportunity to
participate in a variety of sports and leisure programs and
activities.
Company Ownership
• The Multi sports complex will be a Limited Partnership C corporation that will be
privately owned. Mrinal, Jitendra, Sandeep and Deborishi will own of 70% the
company equally and rest by 12 other limited partner
Start-up Summary
• Our start-up requirements come to Rs.2 crore Included in these costs is the land,
building, all development costs, equipment, and start-up capital.
Services
 The Multi sports complex will be a multisport complex that provides its users
with various services. A first class fitness and lifestyle center, three full-size
basketball courts that can also accommodate many other sports, a food and
beverage/lounge area, a massage therapy clinic and other amenities such as
offices, a conference room, a childcare center, and full-service locker rooms
will all be available in the facility. Along with these amenities, The Multi
sports complex will provide its users with qualified and knowledgeable
people to make sure all of their sport and fitness needs are met.
1. Weights and Fitness
2. Courts
3. Food Services
4. Massage Therapy
5. Other
Market Analysis Summary
 The Multi sports complex will be the only multisport complex
of its kind in all of the Ranchi.
 Because of the diversity in the activities and programs
available in The Multi sports complex, our market segments
vary from dedicated workout junkies to people who just want
a few hours of fun and recreation.
Market Segmentation
 Weekend Warriors
 Hardcore Fitness Buffs
 Gym Rats Families
Strategy and Implementation
Summary
 The Multi sports complex has a very large potential market. Because of the small number of
recreation and fitness facilities in the City of Ranchi, we feel we will become the number one
sports and fitness complex quickly. This will be accomplished by actively and continuously
promoting The Multi sports complex through radio and media advertisements as well as
through hosting and supporting various community events.
Competitive Edge
 The Multi sports complex' competitive edge is two fold. First, The Multi sports complex is the
only multisport complex that offers three full-size basketball courts that are available for the
members and the community to use and/or rent. On top of this, the scope and variation of
the programs that will be run from this facility are unmatched by any other club in the area.
The second part of our competitive edge is the location, size, and appearance of the facility
that will attract many people into the complex.
 By maintaining our focus in our strategy, marketing, program development, and fulfillment,
The Multi sports complex will be known as the top sports and fitness club in Ranchi. We
should be aware, however, that our competitive edge may be diluted if we become
complacent in our program development and implementation. It will be important for The
Multi sports complex to keep up with the current trends in both sport and fitness programs.
Continued…
Sales Strategy :
 Sales in the sport and fitness club business are based on the services and
amenities provided by the facility. The “SOMETHING FOR EVERYONE" slogan
fits perfectly with The Multi sports complex. All of the users of our facility
must feel like they are getting the best possible value for their money. If
there is a better value, for equal services, The Multi sports complex will
match or beat that value for our customers.
 Each person desiring a membership at The Multi sports complex will be able
to sit down with a representative and be notified of all of their membership
options. During this brief discussion, the person will be also be informed of
all of the services, programs, and amenities The Multi sports complex has to
offer. It will be important to establish a relationship of trust with our
members as membership retainment is an important aspect in our business.
Continued …
Milestones :
 The accompanying table lists important program

milestones, with dates and managers in charge, and
budgets for each. The milestone schedule indicates
our emphasis on planning for implementation.
 Our business plan includes complete provisions for
plan-vs.-actual analysis, and we will hold monthly
follow-up meetings to discuss the variance and
course corrections.
Management Summary
 The initial management team for The Multi sports complex depends
mainly on the general partners.They will stay within their expertise in
running the day-to-day operations of the facility such as scheduling,
marketing, and promotions, along with running and developing various
leagues and programs for the community. Back-up for the general partners
will include staff members who will compensate for the founders lack of
experience in each area. For example, qualified personnel will be hired for
the food and beverage, massage therapy, and fitness areas. General help
staff will be hired on a need basis as the users of the facility increase.
There will also be a janitor hired for basic cleanliness and maintenance of
the complex.
 The Multi sports complex will have a total staff of 13 people in the first
year of operation. It is projected that an additional three people will be
added each year for the next two years. The majority of the salaries are
projected to raise 5% per year for the first three years. This estimate may
be conservative.
Financial Plan
We are assuming start-up capital of Rs 1 crore and a long-term (20 year)
bank loan of Rs 70 lakhs. The remainder of the necessary financing
will come through investors.
Important Assumptions
The financial plan depends on important assumptions.
Some of the more important underlying assumptions are:

 We assume a strong economy, without major recession.
 We assume the rate of growth for the number of sport and fitness
club memberships will continue.

FEED BACK
• In a small survey we approximately meet 50 –
60 people including youngsters as well as old
age people according to that we found that
they willing to give us the support and are
also excited to have a such a new variance in a
sporty event where people will able to learn
something, could get something new, they will
able to spent there time and many more.
• THANK YOU

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mulTI SPORT

 Marketing: We must make The Multi sports complex a common name in

 The accompanying table lists important program

The financial plan depends on important assumptions.

Some of the more important underlying assumptions are:

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