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    Power Fit: The Executive Summary

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    black shadow
    POWER FIT Gym aims to provide a gentleman's club atmosphere exclusively for men. It will offer a variety of personal training and workout plans, as well as diet plans. The gym is located near a university to attract students. It will compete by having affordable prices, weekend hours, top trainers, and stylish facilities advertised through social media with frequent promotions. The owners project $500,000 in first year sales and 15% annual growth, seeking a $200,000 loan for working capital.

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    Power Fit: The Executive Summary

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    black shadow
    27 views7 pages
    POWER FIT Gym aims to provide a gentleman's club atmosphere exclusively for men. It will offer a variety of personal training and workout plans, as well as diet plans. The gym is located near a university to attract students. It will compete by having affordable prices, weekend hours, top trainers, and stylish facilities advertised through social media with frequent promotions. The owners project $500,000 in first year sales and 15% annual growth, seeking a $200,000 loan for working capital.

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    Davia Becerra.pdf

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    POWER FIT Gym aims to provide a gentleman's club atmosphere exclusively for men. It will offer a variety of personal training and workout plans, as well as diet plans. The gym is located near a university to attract students. It will compete by having affordable prices, weekend hours, top trainers, and stylish facilities advertised through social media with frequent promotions. The owners project $500,000 in first year sales and 15% annual growth, seeking a $200,000 loan for working capital.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views7 pages

    Power Fit: The Executive Summary

    Uploaded by

    black shadow
    POWER FIT Gym aims to provide a gentleman's club atmosphere exclusively for men. It will offer a variety of personal training and workout plans, as well as diet plans. The gym is located near a university to attract students. It will compete by having affordable prices, weekend hours, top trainers, and stylish facilities advertised through social media with frequent promotions. The owners project $500,000 in first year sales and 15% annual growth, seeking a $200,000 loan for working capital.

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    POWER FIT

    THE EXECUTIVE SUMMARY 01


    OUR MISSION

    Nowadays, men are more serious than


    ever about health. This evolution has
    created the need to start more businesses
    that meet their needs. At POWER FIT
    Gym we offer a great variety of services.
    02 We are equipped with great premises
    that offer our clients an excellent
    atmosphere. We have the infrastructure,
    the furniture, the tools, an adequate
    healthy atmosphere and hygiene to offer
    an excellent service. We target modern
    men who seek to take care of their body
    and keep it healthy.
    Our first Gym has a central location. We decided to
    open it a quarter away from Tec de Monterrey so that
    lots of young students attending the university can
    work out before or after they go to school. The
    company is owned by Mr. Patricio Jasso and his older
    brother, who has extensive experience in running
    Gyms.

    THE COMPANY AND


    MANAGEMENT
    OUR SERVICES
    POWER FIT Gym will target modern men who seek to
    take care of their body and keep it healthy. I’d like my
    gym to be considered an upscale full-service
    gymnasium – services exclusively for men, We will
    offer our clients a gentleman’s club atmosphere, with
    a complimenting wide range of services. The range of
    options lets you try new workouts or stick with your
    04
    favorites, depending on your fitness needs. There is
    also a big selection of diet plans to help you pair
    healthy eating with your workout. We offer a variety of
    personal trainer plans as well as some less-expensive
    workout-only plans. Of the personal training plans, all
    allow you to get personalized feedback and we
    generally got answers within about an hour. Jasso
    Men’s Gym is as affordable as most gym
    memberships, except that you can cancel anytime.
    OUR COMPETITIVE
    ADVANTAGES

    Current competition in neighboring gyms focuses on offering a My gym will be properly equipped,
    great variety of services but none of them is focused on making comfortable and stylish. It will be advertised
    the most of it. Staff is not properly trained and this has a bad effect
    on the services rendered to clients thus they are seldom
    through social networks. Promotions will be
    completely satisfied with such services. On the other hand, prices offered at different seasons, always keeping
    at gyms are generally high, making clients dissatisfied because in mind a sales drive. And last but not least,
    they think prices don’t meet the quality of the services offered. frequent customer cards will be issued to
    promote demand of our services.
    The following advantages will be offered in order to be
    competitive in the beauty salons market.

    - Affordable prices
    - Availability of hours during the weekend
    - An adequate number of machines
    - Top trainers
    - Top-of-the-line products
    Based on the size of our market and our defined
    market area, our sales projections for the first
    year are $500,000 pesos. We project a growth
    rate of 15% per year for the first three years.

    I’ll be charging a 500 pesos monthly


    membership. I think it’s a fair price.

    FINANCIAL PROJECTIONS
    START-UP FINANCING
    REQUIREMENTS

    We are seeking an operating


    line of 200,000 pesos to
    finance our first year
    02 growth.My co−owner has
    invested 100,000 pesos to
    meet working capital
    requirements.

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