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Business Model Canvas: Eyeglasses & Mask Chain Group 2 22/5/2021

This business model canvas outlines a business that produces and sells eyeglass and mask chains. The key partners would include designers, distributors, and investors. The value propositions are durable, customizable chains available for adults and children for medical and non-medical use. The target customer segments are people who wear glasses or masks regularly and need to keep them close. Revenue streams would come from selling the chains for RM12.50 each, customization fees, and delivery fees. The gross profit per unit is RM31.90 with a margin of 4.64% based on selling 55 units of the 80 units produced.

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atiqa aqila01
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89 views1 page

Business Model Canvas: Eyeglasses & Mask Chain Group 2 22/5/2021

This business model canvas outlines a business that produces and sells eyeglass and mask chains. The key partners would include designers, distributors, and investors. The value propositions are durable, customizable chains available for adults and children for medical and non-medical use. The target customer segments are people who wear glasses or masks regularly and need to keep them close. Revenue streams would come from selling the chains for RM12.50 each, customization fees, and delivery fees. The gross profit per unit is RM31.90 with a margin of 4.64% based on selling 55 units of the 80 units produced.

Uploaded by

atiqa aqila01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Designed for: Designed by: Date:

Business Model Canvas Eyeglasses & Mask Chain Group 2 22/5/2021

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
1. Input  Highly durable  Loyalty card for regular  People who wear glasses or
 Designers  Get orders from online customers mask to keep glasses/mask
 Non-medical/medical use
 Distributor marketing sites  Free delivery for more close to them when they do
 Investor  Buy materials needed to  Different colours and than 2 chains (only not wear it.
 Manufacture make the chain designs for diversity of for door delivery)
demand  Giving 20% discount  Old people who have
2. Production/Process for presbyopia that always
 2 categories: adult and child loyal customers and remove their glasses and use
 Design the chain with own
creativity use repeat buyers them only to read, to ease
Key Resources  Customize the design based Channels them not to lost their glasses.
 Human resources  Customer can request for 1. Online platform
on customers’ preferences
customization of design that  Instagram
 Finance  Packing  Twitter
they want  Tik Tok  University/college students
 Facility for
3. Output  WhatsApp who always follow the trend
 Facebook to be more stylish
 Delivery
production 2. Offline platform
 Distribution  Flyers
 Marketing  Brochure
department
Cost Structure Revenue Streams

1. Fixed cost
3. Total stocks = 80 units  Selling price per chain = RM12.50
a) Chain
 6.5m beading wire 4. Sales quantity = 55 units  Sales = RM687.50
 20 pieces of gold beads  Net profit =RM189.20
 20 pieces of lobster claps 5. Break even price
=RM498.30  Customize design fee
 1000 variety beads set
=RM2.86 per unit of chain  Delivery fee
5. COGS =RM655.60
 Advertising fee
b) Gift box =RM1.20 per unit 6. Gross profit =RM31.90

2. Variable cost 7. Gross profit margin =4.64%


 Postage = RM5

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