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    Perception: According To Robbins

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    Dibyaranjan Sahoo
    Perception is the process by which individuals organize and interpret their sensory impressions to understand their environment. It is an intellectual and psychological process that is subjective and leads to actions. Perception is influenced by perceiver characteristics like needs and experiences, as well as characteristics of what is perceived like size and appearance. The perception process involves perceptual input, mechanisms of selection, organization, and interpretation that result in perceptual outputs like attitudes and behaviors. Selection and organization are key parts of the process. Perceptual errors can occur through illusions, hallucinations, and biases.

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    Perception: According To Robbins

    Uploaded by

    Dibyaranjan Sahoo
    116 views7 pages
    Perception is the process by which individuals organize and interpret their sensory impressions to understand their environment. It is an intellectual and psychological process that is subjective and leads to actions. Perception is influenced by perceiver characteristics like needs and experiences, as well as characteristics of what is perceived like size and appearance. The perception process involves perceptual input, mechanisms of selection, organization, and interpretation that result in perceptual outputs like attitudes and behaviors. Selection and organization are key parts of the process. Perceptual errors can occur through illusions, hallucinations, and biases.

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    Perception

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    Perception is the process by which individuals organize and interpret their sensory impressions to understand their environment. It is an intellectual and psychological process that is subjective and leads to actions. Perception is influenced by perceiver characteristics like needs and experiences, as well as characteristics of what is perceived like size and appearance. The perception process involves perceptual input, mechanisms of selection, organization, and interpretation that result in perceptual outputs like attitudes and behaviors. Selection and organization are key parts of the process. Perceptual errors can occur through illusions, hallucinations, and biases.

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    116 views7 pages

    Perception: According To Robbins

    Uploaded by

    Dibyaranjan Sahoo
    Perception is the process by which individuals organize and interpret their sensory impressions to understand their environment. It is an intellectual and psychological process that is subjective and leads to actions. Perception is influenced by perceiver characteristics like needs and experiences, as well as characteristics of what is perceived like size and appearance. The perception process involves perceptual input, mechanisms of selection, organization, and interpretation that result in perceptual outputs like attitudes and behaviors. Selection and organization are key parts of the process. Perceptual errors can occur through illusions, hallucinations, and biases.

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    PERCEPTION

    According to Robbins

    “ Perception is a process by which individuals organize and interpret their sensory impressions in order to give

    meaning to their environment.

    Characteristics

    • Perception is an intellectual process

    •Perception is a Psychological Process

    •Perception is a subjective process

    •Perception leads to action


    Factors Influencing Perception

    Perceiver’s Characteristics Characteristics of the Perceived

    Need Nature

    Experience

    Values Size

    Attitude

    Personality Appearance

    Mental Set

    Past Experience Location

    Moods & Emotions

    Culture

    Situational Factors
    Perception Process

    Perceptual Input Perceptual Outputs


    • Objects Perceptual Mechanism
    • Attitude
    • Events • Selection
    • Opinion
    • People • Organization
    • Values
    • Interpretation
    • Feelings

    Behavior
    Perceptual Selection

    External factors Internal Factors


    Size Self Concept
    Intensity beliefs
    Repetition Expectation
    Familiarity Inner Needs
    Contrast
    Motion
    Perceptual Organization
    • Organizing is the second part of the perception process, in which we sort and categorize information that
    we perceive based on innate and learned cognitive patterns
    • Figure Ground
    • Proximity or Nearness

    Similarity

    Closure
    Perceptual Errors

    • Illusion: Wrong Perception but Stimulus is Present


    • Hallucination : Wrong Perception without the presence of Stimulus.
    Hallo Effect
    When we draw a general impression about an individual on the basis of a single characteristic, such as
    intelligence, sociability, or appearance, a halo effect is operating.
    Stereotyping
    When we judge someone on the basis of our perception of the group to which he or she belongs, we are
    using the shortcut called stereotyping.
    Ex. Age & Gender Stereotyping
    Selective perception
    Selective perception is a perceptual process in which a person only perceives what he desires to and sets
    aside or ignores other perceptions or viewpoints.
    Social perception
    Social perception refers to the ability to make accurate interpretations and inferences about other people
    from their general physical appearance, verbal, and nonverbal patterns of communication.
    Horn Effect
    When the individual is completely evaluated on the basis of a negative quality or feature perceived. This
    results in an overall lower rating than an acceptable rate.
    Primary Effect
    Tendency to Perceive someone on the basis of first hand information we receive about them.
    Recency Effect
    Tendency to Perceive someone on the basis of last information we receive about them

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