Entreprene Urship: Welcome
Entreprene Urship: Welcome
Entreprene Urship: Welcome
Entreprene
urship
CONTENTS
Introduction to Entrepreneurship
Characteristics of Successful Entrepreneurs
Personal Characteristics of Successful Entrepreneurs
Skills Needed by Successful Entrepreneurs
Entrepreneurship and the Entrepreneurial Process
Starting a Business
Entrepreneurship Challenges
Introduction to
Entrepreneurship
Entrepreneurship has become increasingly important for businesses of all sizes
around the world.
It opens new opportunities and possibilities for the businesses to create values for
themselves and for the society at large.
Despite its popularity, studies suggest that the scope of entrepreneurship remains
unknown, and therefore the prospects of entrepreneurial activities remains not fully
realised.
The word entrepreneur was derived from the French word “entreprendre”, which
means “to undertake” (Kuratko, 2016).
The usage of the term entrepreneur can be traced from 1755, wherein an
entrepreneur was described to “buy the country produce from those who bring it
or to order it to be brought on their account. They pay a certain price to resell
wholesale or retail at an uncertain price” (Cantillon, 1931, p.51; Hamilton &
Harper, 1994)
Entrepreneurs do not rely on fate or luck, however they try to control their own lives
Entrepreneurs undertake moderate risks, which is why they look for high earning on their investments
Entrepreneurs have the abilities to deal with several ambiguous situations in their ventures. They face
these ambiguous situations and circumstances regularly because they do certain jobs and tasks which are
entirely new by nature.
Entrepreneurs have the tendency to be productive and efficient with in a given period of time. However,
at times, they might be seen as inflexible individuals in team-work.
Personal Characteristics of Successful
Entrepreneurs
• Persistent • Goal-oriented
• Creative • Independent
• Responsible • Self-confident
• Inquisitive • Risk taker
Skills Needed by Successful
Entrepreneurs
• Communication skills
• Human relations skills
• Math skills
• Problem-solving & Decision-making skills
• Technical skills
• Basic Business skills
Entrepreneurship and the
Entrepreneurial Process
Entrepreneurship vs. Entrepreneurs
● Entrepreneurship ● Entrepreneur
1. Discovery
2. Concept Development
3. Resourcing
4. Actualization
5. Harvesting
5
Step 1: Discovery
Executive Summary:
Brief one to two page description of the key points of each section of the business plan
Product/Service Plan:
Presents Product or Service being offered
Unique features of the Product or Service
Management Team Plan:
Qualifications of the Entrepreneur
Qualifications of any Partners who may be involved in the business venture
Components of a Business Plan
● Industry/Market Analysis:
○ Analyzes the: Customers / Competition / Industry / Demographic /
Geographic and Economic data
● Operational Plan:
○ Includes all processes involved in producing and/or delivering the
product or service to the customer
● Organizational Plan:
○ Management philosophy of the business
○ Key management personnel
○ Key employment policies
Components of a Business Plan
● Marketing Plan:
○ Describes how the business will make its customers aware of its
products/ services.
○ The Market being served / Marketing Strategies / Promotional Plan /
Marketing Budget
Growth Plan:
○ Presents plan for future expansion of the business
● Financial Plan:
○ Includes financial statements that will help forecast the future
financial health of the business.
Finance the Business
Communication gaps
Language barriers
Source: Adapted from Ramachandran & Gokila (2012).
In addition, to the previously mentioned challenges, there are also some other challenges commonly
found in entrepreneurship
Political unrest and legal
concerns
Cultural differences
Discrepancies in the use of
technology