Entrepreneurship
Entrepreneurship
Entrepreneurship
1
What is an Entrepreneur?
2
Personal Characteristics of
Successful Entrepreneurs
•Persistent •Goal-oriented
•Creative •Independent
•Responsible •Self-confident
•Inquisitive •Risk taker
3
Skills Needed by Successful
Entrepreneurs
•Communication skills
•Human relations skills
•Math skills
•Problem-solving & Decision-making skills
•Technical skills
•Basic Business skills
4
Entrepreneurship and the
Entrepreneurial Process
Understand entrepreneurship
and the entrepreneurial process.
5
Entrepreneurship vs. Entrepreneurs
ENTREPRENEURSHIP ENTREPRENEUR
6
5 Steps of the
Entrepreneurial Process
1. Discovery
2. Concept Development
3. Resourcing
4. Actualization
5. Harvesting
7
Step 1: Discovery
The stage in which the entrepreneur generates
ideas, recognizes opportunities, and studies the
market.
8
Step 2: Concept
Development
Entrepreneurs prepare the following in this step:
Develop a Business Plan
◦ A detailed proposal describing the business idea
9
Step 3: Resourcing
The stage in which the entrepreneur identifies
and acquires the financial, human, and capital
resources needed for the venture startup, etc.
10
Step 4: Actualization
The stage in which the entrepreneur
operates the business and utilizes
resources to achieve its goals / objectives
11
Step 5: Harvesting
The stage in which the entrepreneur
decides on venture’s future growth,
development, or demise.
12
Starting a Business
13
Starting a Business
1. Develop a Business Plan
2. Acquire Finances
3. Meet Legal Requirements
14
Develop a Business Plan
A Business Plan is a detailed proposal
that describes a new business.
15
Purposes of a Business Plan
Business Plans are used to:
◦ Obtain Financing
◦ Banks and Potential Lenders require a business plan
16
(1-3)
Components of a Business
Plan
Executive Summary:
◦ Brief one to two page description of the key points of each
section of the business plan
Product/Service Plan:
◦ Presents Product or Service being offered
◦ Unique features of the Product or Service
17
(4-6)
Components of a Business
Plan
Industry/Market Analysis:
◦ Analyzes the: Customers / Competition / Industry /
Demographic / Geographic and Economic data
Operational Plan:
◦ Includes all processes involved in producing and/or delivering
the product or service to the customer
Organizational Plan:
◦ Management philosophy of the business
◦ Key management personnel
◦ Key employment policies
18
(7-9)
Components of a Business
Plan
Marketing Plan:
◦ Describes how the business will make its customers aware of its products/ services.
◦ The Market being served / Marketing Strategies / Promotional Plan / Marketing
Budget
Growth Plan:
◦ Presents plan for future expansion of the business
Financial Plan:
◦ Includes financial statements that will help forecast the future financial
health of the business.
19
Finance the Business
Identify Potential Investors
Examples:
◦ Family and Friends
◦ Other Businesses
◦ Employees
Contact Financial Agencies for loans, grants and financial assistance:
◦ Small Business Administration
◦ Banks / Credit Unions
◦ Insurance Companies
20
The Legal Environment
Additional Legal Requirements for some businesses:
Permits, Certifications or Licenses:
◦ an official document giving someone authorization to run their business under the extension of the
direction of the Local, State and Federal Laws.
Contracts:
◦ a written or spoken agreement, especially one concerning employment, sales, or tenancy, that is
intended to be enforceable by law.
Zoning Laws:
◦ specify the areas in which residential, industrial, recreational or commercial activities may take place.
Taxes:
◦ a enforced contribution of funds to state revenue, levied by the government on workers' income and
business profits or added to the cost of some goods, services, and transactions.
21
Protecting Your Business
More Legal Documents to Protect Your Business:
Trademarks:
◦ Protects a business’ name / logo.
Patents:
◦ Protects the invention of products or processes from theft.
Copyrights:
◦ Protects Creative Works: Literary, Musical, Dramatic, Artistic works
22
23