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    Shared Economy and Platforms

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    YagyaaGoyal
    The document discusses platforms and the sharing economy. It provides examples of Airbnb and Uber, explaining their business models and growth. Platforms act as a central infrastructure that matches producers and consumers to create and exchange value. They orchestrate interactions between participants by architecting incentives and providing tools. Rent the Runway is highlighted as a company that blended technology with fashion through an online rental platform, gathering data to better understand customers and expand their business model.

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    Shared Economy and Platforms

    Uploaded by

    YagyaaGoyal
    67 views26 pages
    The document discusses platforms and the sharing economy. It provides examples of Airbnb and Uber, explaining their business models and growth. Platforms act as a central infrastructure that matches producers and consumers to create and exchange value. They orchestrate interactions between participants by architecting incentives and providing tools. Rent the Runway is highlighted as a company that blended technology with fashion through an online rental platform, gathering data to better understand customers and expand their business model.

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    The document discusses platforms and the sharing economy. It provides examples of Airbnb and Uber, explaining their business models and growth. Platforms act as a central infrastructure that matches producers and consumers to create and exchange value. They orchestrate interactions between participants by architecting incentives and providing tools. Rent the Runway is highlighted as a company that blended technology with fashion through an online rental platform, gathering data to better understand customers and expand their business model.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    67 views26 pages

    Shared Economy and Platforms

    Uploaded by

    YagyaaGoyal
    The document discusses platforms and the sharing economy. It provides examples of Airbnb and Uber, explaining their business models and growth. Platforms act as a central infrastructure that matches producers and consumers to create and exchange value. They orchestrate interactions between participants by architecting incentives and providing tools. Rent the Runway is highlighted as a company that blended technology with fashion through an online rental platform, gathering data to better understand customers and expand their business model.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 26

    Sharing Economy and

    Platforms
    The Sharing Economy &
    Collaborative Consumption:
    Creating More Efficient Markets Through
    Technology

    Based on the Sharing Economy Chapter in:


    http://gallaugher.com/book
    Sharing Economy / Collaborative
    Consumption
    Characteristics may include: tech-powered market places, fuel more efficient matching of supply and demand, supplier/consumer
    pooling, lower costs, enable more efficient resource use, and provide a level of reach and services heretofore unavailable.

    Share Inventory

    Citizen Services

    Rent Assets

    Peer Finance
    Why Become a Sharing
    Economy “Citizen Supplier”?
    • Ripe Economic Conditions
    • Many suppliers have (underutilized)
    inventory & skills
    • Services w/o overhead
    – Marketplace handles marketing, payment,
    website, and more
    – Social media fuels awareness &
    endorsement
    • Social media improves security
    – 360° ratings, profile-linked participation
    • 34,000 cities in 192 countries
    • 11 million guests in 5 yrs
    • guest to listing ration = 11 to 1
    • More offerings than any single
    hotel group
    • Both sides pay: guests pay 6% to
    12% fee, and hosts a 3% fee
    • Two-step verification (social media
    & offline documents)
    • All communication handled &
    monitored through firms platform.
    • Competitive advantage from:
    • Two-sided network effects
    (buyers/sellers)
    • Switching Costs (reviews/rep)
    • Now in: 300+ cities in 58 countries
    • over $1B in rides in ‘13, $10B expected in
    ‘15 keeping about 20%
    • $1.2B fundraising round in Spring 2014
    was the biggest single amount ever raised
    by any privately held tech start-up, valuing
    firm at more than $18 billion
    • Sept. ’15 another $1.2B at $51B for China
    • growth is minting over 50,000 new jobs a
    month
    • Driver background check, only late model
    cars, must be Uber-inspected
    • Uber-upside?
    – environmentally friendly, more parking,
    fewer DUIs, city visits more appealing
    (trustworthy), better jobs
    • Surge pricing to match supply & demand
    – balance two-sided market
    • API to increase distribution & experience
    – United, TripAdvisor, Hyatt, OpenTable,
    Spotify
    Platforms – Tools to accelerate your game
    Platform Economy – Basics
    Platforms
    Platforms
    • Why does a Platform Exist
    – The Goal of the Platforms is to enable
    interactions between Producers and Consumers
    • What is a Platform
    – It’s a Plug and Play Business Model that allows
    multiple participants (producers and consumers)
    to connect to it, interact with each other and
    connect and create value
    Platforms
    • How does it do that?
    – Architecting incentives that pull these
    participants to the platform
    – Providing a central infrastructure on which
    participants create and exchange value
    – Matching participants with each other and with
    content/goods/services created on the platform
    The Three Key Shifts

    • From Resource Control to Resource


    Orchestration
    • From Internal Optimization to External
    Interaction
    • From a Focus on Customer Value to a Focus
    on Ecosystem Value
    Rent the Runway:
    Entrepreneurs Expanding an Industry by Blending
    Tech with Fashion

    Based on the Rent the Runway Chapter in:


    http://gallaugher.com/book
    Fashion Company with a
    Technology Soul
    “Look
    “Look beyond
    beyond the
    the exquisite,
    exquisite, high-end
    high-end fashion
    fashion lovingly
    lovingly delivered
    delivered
    to
    to delighted
    delighted customers
    customers and
    and you’ll
    you’ll see
    see aa massive,
    massive, ultra-complex,
    ultra-complex,
    precision-scheduled
    precision-scheduled reverse
    reverse logistics
    logistics business,
    business, with
    with deep
    deep
    industry
    industry partnerships,
    partnerships, world-class
    world-class analytics,
    analytics, aa growing
    growing mobile-
    mobile-
    and
    and social-enabled
    social-enabled model
    model that
    that encourages
    encourages return
    return engagement,
    engagement,
    and
    and more.”
    more.”
    -- Jenn
    Jenn Hyman
    Hyman
    CEO/co-founder
    CEO/co-founder Rent
    Rent the
    the Runway
    Runway
    From the VC
    “We
    “We didn’t
    didn’t back
    back [Rent
    [Rent the
    the Runway]
    Runway] as
    as aa fashion
    fashion start
    start up.
    up. It’s
    It’s the
    the
    sharing
    sharing economy
    economy meets
    meets the
    the Facebook–Instagram
    Facebook–Instagram generation.”
    generation.”
    -- Juliet
    Juliet de
    de Baubigny
    Baubigny
    Partner,
    Partner, Kleiner
    Kleiner Perkins
    Perkins
    Social

    Social Proof:
    Positive influence created when someone finds out that others are doing
    something.
    Mobile
    Storefronts
    Data
    • Demographics & user-entered
    data
    • Browsing, ‘favorites’, purchases
    • On-site social data (rave or pan
    reviews)
    • Other social media (Facebook,
    Pinterest, Twitter, Instagram)
    • E-mail campaigns
    • A/B Testing
    • Operations data (how long do
    dresses last by fabric, designer,
    type)
    Demand Pricing:
    Pricing that fluctuates based on user interest and available supply.
    Expansion
    Unlimited
    Rent the Runway

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