Principles of Sociology SOC 103: Final

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Principles of Sociology

SOC 103
Final (6)
Collective Behavior and Social Movements

• Collective behavior: large numbers of people


engaging in non-routine activities that violate
social expectations. The label “collective
behavior” has been applied to everything
from sudden shifts in fashion or public opinion
to mass panic, riots, and revolutions.
Collective Behavior and Social Movements

• Every so often, the media report episodes of


“collective madness.” For no apparent reason, large
numbers of people stop exercising critical judgment
and self-control. Unconventional thinking and
behavior may infect groups, towns, even whole
nations, becoming an epidemic.
• When the contagious element is fear or anxiety, the
result is called mass hysteria. When the contagion
involves wild enthusiasm about some person, object,
or activity, the result is called a craze.
Collective Behavior and Social Movements

• Functionalists see mass hysterias and crazes as


collective responses to a breakdown in social order.
They occur when large numbers of people are
troubled but not sure why or what to do about it.
They become irrational in the sense that they are
not aware of the real reason for their distress and
their behavior is not aimed at the actual source of
the problem. Their bizarre behavior can be seen as
an unconscious attempt to solve undefined and
unnamed problems.
Collective Behavior and Social Movements

• Crowd is a neutral term that refers to a


collection of people who come together on a
temporary basis. Mob is a loaded term that
refers to a “disorderly, riotous, or lawless
crowed of people.” The word “mob” comes
from the French for “mobilization” and dates
to the French Revolution.
Collective Behavior and Social Movements

• A social movement is the (more or less)


organized effort of a large number of people
to produce some social change. Examples
from recent American history are the civil
rights movement, the women’s movement,
the peace movement, the environmental
movement, the movement to ban nuclear
weapons.
Collective Behavior and Social Movements

• On the surface, social movements resemble


collective behavior. Although they are
nonviolent, protest demonstrations may seem
as spontaneous, unstructured and emotional
as a riot.
Collective Behavior and Social Movements
But social movements differ from collective behavior in four important ways:

(1) Collective behavior is transitory. A riot ignites, spreads, then burns itself out
in a few hours or at most a few days. Social movements are longer lasting.
(2) Mass hysteria, crazes, and riots are spontaneous and unplanned. Social
movements are purposeful and goal-oriented.
(3) Collective behavior is more or less free-form. Social movements are more
structured. To mobilize hundreds of thousands of people for
demonstrations, as happened in China (and elsewhere) in 1989, requires
organization.
(4) Collective behavior may involve a small number of people, social
movements involve large numbers.

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