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Development Communication

This document discusses the role of development communication from a university institute of media studies. It defines development communication as having two primary roles: a transforming role that seeks social changes for higher quality of life, and a socializing role that maintains established societal values. The roles of development communication are to bring about social change for improved living standards, maintain cultural values, and create an environment for innovation and progress through communication. Assessment of student learning includes internal and external exams, assignments, quizzes, tutorials, and surprise tests. References for further reading on the topic are provided.

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50 views

Development Communication

This document discusses the role of development communication from a university institute of media studies. It defines development communication as having two primary roles: a transforming role that seeks social changes for higher quality of life, and a socializing role that maintains established societal values. The roles of development communication are to bring about social change for improved living standards, maintain cultural values, and create an environment for innovation and progress through communication. Assessment of student learning includes internal and external exams, assignments, quizzes, tutorials, and surprise tests. References for further reading on the topic are provided.

Uploaded by

Nishant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 11

UNIVERSITY INSTITUTE OF MEDIA

STUDIES
DEVELOPMENT COMMUNICATION
PREPARED BY: DR. KAMALJEET KAUR

Role of Development DISCOVER . LEARN . EMPOWER


Communication 1
lectures Objectives
1 To understand development and its various aspects.

2 To be aware about the roles & responsibilities of Journalist in


developing countries.

3 To know the requirement of development communication.

Lecture Outcomes
LO ELEMENTS Level
Number
LO1 To understand development and its various aspects  Apply
LO2 To be aware about the roles & responsibilities of Journalist
in developing countries Analys
Development Communication
e
 

https://images.app.goo.gl/5TME4tCpnJGBaYS8A
2
Role of development communication

• Development communication thus can be said to have two primary


roles, i.e.,
• (a) transforming role, as it seeks social changes for a higher quality of
life.
• (b) Socializing role, by seeking to maintain some of the established
values of the society

3
Role of development communication

• The role can be discussed as following:


• A) Development communication is used for transforming role by
bringing in social change in a way that will bring a higher quality of
life. Here communication acts as an instrument to achieve these
objectives.

4
Role of development communication
• B) Development communication also tries to maintain the
established values of the society by playing a socializing role.
• In playing these roles, development communication seeks to create
an atmosphere for change as well as providing innovation through
which society may change.

5
6
https://images.app.goo.gl/BV5hLkKqQ5UWFyKQ7
Role of Communication
• Behaviour Change Communication
• Communication for Social Change
• Communication for advocacy
• Strengthening an enabling media and communication environment

7
Assessment Pattern
• Internal Examination
• External Examination
• Assignments
• Quiz
• Tutorial
• Surprise Test

8
BOOKs & REFERENCES
Text Books:-Nibedita Phukan , Development Communication: 
• Bolesław Domański & Krzysztof Gwosdz ,Effects in local and regional development
Online References
Payel Sen Choudhury. Media in development communication,[web post] retrieved on Dec 1,2017 from
http://www.caluniv.ac.in

9
Summary
• Role of communication in development
• Communication for development
• Development for communication

10
THANK YOU

For queries
E-mail ID:- kamaljeet.e7384@cumail.in

11

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